eCommerce Marketing Podcast Arlen Robinson

John Horn, CEO of Stub Group, discusses revenue growth strategies for e-commerce brands using audience testing and Google Ads. He emphasizes the importance of understanding the different places and ways to reach potential customers through Google's advertising ecosystem, including Google search, YouTube, the Google Display Network, Gmail, and Google's Discover app. Horn explains the process of testing different audiences and campaigns to optimize conversion rates and cost per click. He also highlights the need for brands to focus on their website experience and continually test and optimize for different browsers and devices. Horn concludes by discussing the integration of offline and online sales strategies and the importance of being present in multiple channels while maintaining efficiency.
Key Episode Takeaways:
Utilize the various platforms within Google's advertising ecosystem, such as Google search, YouTube, the Google Display Network, Gmail, and Google's Discover app, to reach potential customers. Test different audiences and campaigns to optimize conversion rates and cost per click. Focus on the website experience and continually test and optimize for different browsers and devices. Integrate offline and online sales strategies by being present in multiple channels while maintaining efficiency. If you feel John and his team at StubGroup can help you, you may visit:
https://www.stubgroup.com 
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 
Follow Arlen:
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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Taylor Sanford, founder and CEO of Premier Spike, shares his experience of blending offline sales strategies with online marketing to create brand awareness and boost organic sales. He explains how he leveraged his influence in the round net community to introduce a higher quality product and gain brand recognition. By partnering with round net organizations and targeting PE teachers and youth camps, Premier Spike was able to generate offline sales and increase brand awareness. Taylor emphasizes the importance of focusing on specific target markets and adapting strategies based on the unique challenges of each business.
Key Episode Takeaways:
Blending offline sales strategies with online marketing can create brand awareness and boost organic sales. Leveraging influence in a community can help introduce a higher quality product and gain brand recognition. Targeting specific markets, such as round net organizations, PE teachers, and youth camps, can generate offline sales and increase brand awareness. Focusing on specific target markets and adapting strategies based on unique challenges is crucial for success. If you feel Taylor and his team at Premier Spike can help you, you may visit:
https://www.premierspike.com/ 
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 
Follow Arlen:
Twitter: https://twitter.com/askarlen  
Facebook: https://www.facebook.com/arlen.robinson.7  
Instagram: https://www.instagram.com/arlenyohance/  
LinkedIn: https://www.linkedin.com/in/arlenrobinson/  
Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
Thanks for listening. Be sure to subscribe and leave a review.

Lucas Robinson, founder and CEO of Weblife, shares insights on leveraging CRM data in e-commerce marketing. He emphasizes the importance of clean and organized CRM data and recommends hiring a subject matter expert to set up the CRM correctly. Robinson highlights the power of AI in analyzing CRM data and creating personalized marketing campaigns. He discusses the role of customer segmentation and avatars in tailoring marketing efforts. Robinson predicts that AI will play a significant role in CRM data analysis and marketing strategies in the future.
Key Episode Takeaways:
Clean and organize your CRM data and hire a subject matter expert to set it up correctly. Use AI to analyze CRM data and create personalized marketing campaigns. Customer segmentation and avatars help tailor marketing efforts to specific customer segments. AI will play a significant role in CRM data analysis and marketing strategies in the future. If you feel Lucas and his team at WebLife can help you, you may visit:
https://weblifestores.com 
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 
Follow Arlen:
Twitter: https://twitter.com/askarlen  
Facebook: https://www.facebook.com/arlen.robinson.7  
Instagram: https://www.instagram.com/arlenyohance/  
LinkedIn: https://www.linkedin.com/in/arlenrobinson/  
Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
Thanks for listening. Be sure to subscribe and leave a review.

JK Beaton, co-founder of China Product Pros, shares insights on product sourcing from China. He emphasizes the importance of working directly with factories rather than trade companies to ensure consistent quality and lower costs. JK also advises brands to negotiate with factories and ask questions to understand the challenges and find solutions. He highlights the risk of products being held ransom at port and recommends filing a trademark in China to prevent this. JK discusses the significance of on-site visits and inspections to maintain quality control. He also mentions emerging trends such as factories moving towards automation.
Key Episode Takeaways:
Work directly with factories to ensure consistent quality and lower costs Negotiate with factories and ask questions to understand challenges and find solutions File a trademark in China to prevent products from being held ransom at port Conduct on-site visits and inspections to maintain quality control Be aware of emerging trends, such as factories moving towards automation If you feel JK Beaton and his team at China Product Pros can help you, you may visit:
https://www.chinaproductpros.com 
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 
Follow Arlen:
Twitter: https://twitter.com/askarlen  
Facebook: https://www.facebook.com/arlen.robinson.7  
Instagram: https://www.instagram.com/arlenyohance/  
LinkedIn: https://www.linkedin.com/in/arlenrobinson/  
Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
Thanks for listening. Be sure to subscribe and leave a review.

In this episode of the e-commerce marketing podcast, Arlen Robinson interviews Kausambi Manjita, the Chief Product Officer at Mason. They discuss the future of AI in retail and e-commerce and how it can benefit businesses. Kausambi shares her insights on how AI technologies can help e-commerce businesses drive growth, increase personalization, and improve customer experience. She emphasizes the importance of understanding the specific needs and challenges of a business and finding AI solutions that can address those issues. Kausambi also highlights some interesting AI innovations in the beauty and personal care industry, such as skin tone finders and personalized cart challenges.

Key Episode Takeaways:
AI technologies can help e-commerce businesses drive growth and increase personalization. Understanding the specific needs and challenges of a business is crucial when implementing AI solutions. AI innovations in the beauty and personal care industry, such as skin tone finders and personalized cart challenges, are improving customer experience. AI can augment and enhance the capabilities of sales teams in brick-and-mortar stores. Small e-commerce businesses should focus on the areas of their funnel that need improvement and evaluate AI solutions that can address those specific needs. If you feel Kausambi and her team at Mason can help you, you may visit: https://www.getmason.io 
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 
Follow Arlen:
Twitter: https://twitter.com/askarlen  
Facebook: https://www.facebook.com/arlen.robinson.7  
Instagram: https://www.instagram.com/arlenyohance/  
LinkedIn: https://www.linkedin.com/in/arlenrobinson/  
Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
Thanks for listening. Be sure to subscribe and leave a review.

Praveen Narra, the founder and CEO of tech.us, shares insights on effectively using AI in e-commerce. He discusses his background, the value of AI, and the pitfalls to avoid. He also highlights the importance of customer satisfaction and offers a free consultation for e-commerce businesses.
Takeaways
AI is a journey, not a destination, and requires specialized skills for effective implementation. Prioritize customer satisfaction and ROI when measuring the success of AI projects. Start small, test the waters, and invest in data infrastructure for successful AI implementation If you feel Praveen and his team at Tech.us can help you, you may visit: 
https://www.tech.us 
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://youtube.com/@ecommercemarketingpodcast 
Let us know what you think by subscribing on social media:

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You can also follow Arlen at:
Twitter: https://twitter.com/askarlen
Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/ 
LinkedIn: https://www.linkedin.com/in/arlenrobinson/  
Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
Thanks for listening. Be sure to subscribe and leave a review.