363 episodes

The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.

eCommerce Marketing Podcast Arlen Robinson

    • Business
    • 5.0 • 75 Ratings

The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.

    Building a Global Team for E-commerce Success - with Brittany Brewer

    Building a Global Team for E-commerce Success - with Brittany Brewer

    Brittany Brewer, a senior account executive at FreeUp, discusses the benefits and challenges of building a global team for e-commerce businesses. She shares how FreeUp was created to address the need for reliable freelancers in the e-commerce space and offers tips on effectively delegating tasks to a global team. Brittany emphasizes the importance of documenting tasks, establishing clear communication protocols, and creating an action plan for utilizing freed-up time. She also highlights the significance of regular meetings and open communication between clients and freelancers. Managing a global team requires clear lines of communication and consideration for different time zones and cultures. It is important to find the best lines of communication that your team is already comfortable with. Tools like Slack, Loom, Zoom, and Google Meet can facilitate effective communication. When working with international freelancers, it can be beneficial to delegate tasks that can be completed while you sleep. It is also important to establish clear communication preferences and use tools like WhatsApp or other communication platforms that work best for both parties. Additionally, using technologies like Time Doctor for productivity management and LastPass for secure password sharing can enhance team efficiency and security.
    Key Episode Takeaways:
    Building a global team can help e-commerce businesses scale and free up time for big picture tasks. Documenting tasks and creating clear communication protocols are essential for effective delegation. Regular meetings and open communication between clients and freelancers are crucial for project success. Utilize available tools like screen recorders to create standard operating procedures and provide resources for freelancers. Clear lines of communication are essential when managing a global team. Consider different time zones and cultures when working with international freelancers. Use tools like Slack, Loom, Zoom, and Google Meet for effective communication. Delegate tasks that can be completed while you sleep to maximize productivity. Establish clear communication preferences and use platforms like WhatsApp that work best for both parties. Utilize technologies like Time Doctor for productivity management and LastPass for secure password sharing. If you feel Brittany and her team at FreeUp can help you, you may visit: https://www.freeup.net 
    For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
    Or on YouTube at:
    https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 
    Follow Arlen:
    Twitter: https://twitter.com/askarlen  
    Facebook: https://www.facebook.com/arlen.robinson.7  
    Instagram: https://www.instagram.com/arlenyohance/  
    LinkedIn: https://www.linkedin.com/in/arlenrobinson/  
    Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
    Thanks for listening. Be sure to subscribe and leave a review.

    • 31 min
    Mastering Market Positioning to Stand Out in a Crowded Space - with Emma Schermer Tamir

    Mastering Market Positioning to Stand Out in a Crowded Space - with Emma Schermer Tamir

    Emma Shermer Tamir discusses strategic positioning, customer research and  brand identity building. She shares the story of Stanley, a brand that successfully transformed its identity and positioned itself strategically in a high competition environment. Emma emphasizes the importance of understanding your target market and evolving with their needs. She also discusses the differences in strategic positioning for startup brands versus established brands. Additionally, she mentions the pitfalls of diluting brand identity and losing sight of what made a brand successful in the first place. The conversation explores the importance of having a tailored strategy and sticking with it, as well as the key elements of effective customer research. She also discusses the future of brand identity in high competition markets and the need to create strong connections with customers. The conversation concludes with a fun fact about the guest and information on how to reach out to her.
    Key Episode Takeaways:
    Understanding your target market and evolving with their needs is crucial for brand success. Strategic positioning is especially important for startup brands to differentiate themselves from the competition. Established brands should maintain a clear brand identity while also appealing to a wider audience. Diluting brand identity and losing sight of what made a brand successful can lead to financial struggles. Customer research and understanding the competitive landscape are essential for effective brand positioning. Having a tailored strategy is crucial for brands to stand out and succeed. Effective customer research involves analyzing competitor's customers, reviewing customer feedback, and leveraging social media. Building a strong brand identity and connecting with customers is essential for long-term growth. In high competition markets, brands need to find unique ways to grab and hold attention. Living on multiple continents can provide a diverse perspective and appreciation for different cultures. For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
    Or on YouTube at:
    https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 
    Follow Arlen:
    Twitter: https://twitter.com/askarlen  
    Facebook: https://www.facebook.com/arlen.robinson.7  
    Instagram: https://www.instagram.com/arlenyohance/  
    LinkedIn: https://www.linkedin.com/in/arlenrobinson/  
    Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
    Thanks for listening. Be sure to subscribe and leave a review.

    • 38 min
    Sales Success Through Authentic Content Clusters - with Jeff Coyle

    Sales Success Through Authentic Content Clusters - with Jeff Coyle

    Jeff Coyle, co-founder of Market Muse, discusses the concept of content clusters and how they strategically align with increasing sales. Content clusters involve creating comprehensive coverage of a topic or concept throughout a website, showcasing expertise and providing value to users. Coyle gives the example of Home Depot, which has effectively implemented content clusters by going beyond just product listings and incorporating category showcases, ideas and DIY sections, and community engagement. He emphasizes the importance of authenticity and expertise in content creation, as consumers are becoming more educated and can easily identify inauthentic or non-expert content. In this conversation, Jeff Coyle from MarketMuse discusses the importance of content clusters in building a solid foundation for a brand's content strategy. He emphasizes the need for brands to find a balance between providing valuable information and overwhelming the customer. Jeff also highlights the role of AI and machine learning in the creation and optimization of content clusters, noting that these technologies can help streamline the process and improve the quality of content. The key takeaway is that brands should approach content clusters with authenticity and involve humans in the process to ensure a genuine and valuable user experience.
    Key Episode Takeaways:
    Content clusters involve comprehensive coverage of a topic or concept throughout a website, showcasing expertise and providing value to users. Authenticity and expertise are crucial in content creation, as consumers are becoming more educated and can easily identify inauthentic or non-expert content. E-commerce brands should go beyond just product listings and incorporate category showcases, ideas and DIY sections, and community engagement to effectively implement content clusters. Content clusters can be implemented by both large and small websites, and they have a significant impact on sales and organic search rankings. Treating the blog as a separate entity and not integrating knowledge and authority throughout the website is a common mistake that brands make. Find a balance between providing valuable information and overwhelming the customer with content clusters. AI and machine learning can streamline the creation and optimization of content clusters. Authenticity is key in building content clusters, and involving humans in the process is crucial. Content clusters should be thoughtfully planned and integrated into the overall content strategy. For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
    Or on YouTube at:
    https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 
    Follow Arlen:
    Twitter: https://twitter.com/askarlen  
    Facebook: https://www.facebook.com/arlen.robinson.7  
    Instagram: https://www.instagram.com/arlenyohance/  
    LinkedIn: https://www.linkedin.com/in/arlenrobinson/  
    Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
    Thanks for listening. Be sure to subscribe and leave a review.

    • 42 min
    Podcast Guest Info Vicky Pasche CEO of Dapper Boi

    Podcast Guest Info Vicky Pasche CEO of Dapper Boi

    Vicky Pasche, co-founder and CEO of Dapper Boi, shares her journey from Shark Tank rejection to building a seven-figure, all-gender apparel brand. Initially aimed at solving the problem of ill-fitting clothing for masculine-presenting women, Dapper Boi gained visibility and sales after Shark Tank. Key growth strategies included relatability, transparency, and community building. Vicky discusses overcoming challenges by breaking binary thinking and communicating with diverse customer personas. She also highlights the use of AI in marketing, including brand voice training for email and social media, and developing a genderless avatar for fitting. Vicky emphasizes the importance of starting the entrepreneurial journey despite rejections and shares her love for 90s R&B and karaoke.
    Key Episode Takeaways:
    Dapperboy started as a brand to solve the problem of ill-fitting clothing for masculine-presenting women and evolved into an all-gender brand. The appearance on Shark Tank gave Dapperboy visibility and validation, leading to increased sales and positive impact on customers' lives. Key strategies for growth included being relatable, transparent, and building a strong community. Overcoming challenges in carving out a niche involved breaking binary thinking and effectively communicating with different customer personas. The use of AI in marketing is a growing trend that can have a significant impact on business growth. Dapper Boi has embraced AI technologies for email marketing and social media content, teaching AI their brand voice. They are working on utilizing AI for fitting, creating a genderless avatar that shows how outfits would look on different body types. Building a strong community is important for e-commerce brands, and Dapper Boi has utilized social media and email marketing to foster and engage their community. When facing rejections, it's important to get out of your own way and remember that you are asking for your business, community, and customers, not just for yourself. Vicky Pasche loves 90s R&B and karaoke. For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
    Or on YouTube at:
    https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 
    Follow Arlen:
    Twitter: https://twitter.com/askarlen  
    Facebook: https://www.facebook.com/arlen.robinson.7  
    Instagram: https://www.instagram.com/arlenyohance/  
    LinkedIn: https://www.linkedin.com/in/arlenrobinson/  
    Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
    Thanks for listening. Be sure to subscribe and leave a review.

    • 34 min
    Mastering the Art of Market Differentiation - with Jesse Wroblewski

    Mastering the Art of Market Differentiation - with Jesse Wroblewski

    In this episode of the e-commerce marketing podcast, host Arlen Robinson interviews Jesse James Robluski, the marketing super villain, about the importance of differentiation in e-commerce marketing. They discuss the concept of differentiation and how it sets brands apart in crowded market niches. Jesse shares examples of successful differentiation strategies, such as the brand Liquid Death, which differentiated itself by creating a lifestyle brand and targeting a niche audience. They also explore the role of new technologies like AI and machine learning in evolving differentiation strategies. Jesse emphasizes the need for brands to adapt and stay relevant by understanding consumer behaviors and leveraging platforms like social media.
    Key Episode Takeaways:
    Differentiation is crucial in e-commerce marketing to set brands apart in crowded market niches. Successful differentiation strategies involve creating a lifestyle brand, targeting a niche audience, and being authentic. New technologies like AI and machine learning can enhance differentiation strategies by enabling more personalized and targeted marketing. Brands need to adapt their differentiation strategies to remain relevant and competitive by understanding consumer behaviors and leveraging platforms like social media. For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
    Or on YouTube at:
    https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 
    Follow Arlen:
    Twitter: https://twitter.com/askarlen  
    Facebook: https://www.facebook.com/arlen.robinson.7  
    Instagram: https://www.instagram.com/arlenyohance/  
    LinkedIn: https://www.linkedin.com/in/arlenrobinson/  
    Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
    Thanks for listening. Be sure to subscribe and leave a review.

    • 31 min
    Unlocking Clicks and Conversions through A/B Testing - with Ayat Shukairy

    Unlocking Clicks and Conversions through A/B Testing - with Ayat Shukairy

    Ayat Shukairy, an expert in experimentation and marketing optimization, discusses conversion rate optimization (CRO) and A/B testing. She emphasizes the importance of ongoing testing and optimization in marketing. Ayat shares her background in CRO and how her company has grown in the field. She also discusses the role of AI in shaping the future of A/B testing and CRO, highlighting the importance of human creativity and intuition. Ayat shares success stories from her work with clients and common mistakes to avoid in CRO efforts. She also addresses the impact of online privacy and data regulations on A/B testing strategies. Finally, Ayat discusses emerging trends in marketing and optimization, as well as recommended tools and platforms for executing A/B tests.
    Key Episode Takeaways:
    Conversion rate optimization (CRO) and A/B testing are essential for ongoing marketing success. AI can enhance A/B testing and conversion rate optimization, but human creativity and intuition are still crucial. Speed and the number of experiments correlate with the impact on conversion rates. Avoid copying competitors and focus on understanding and catering to your specific customers. Measure and A/B test changes to ensure meaningful results. Consider privacy and data regulations in A/B testing strategies. The next big breakthrough in marketing and optimization may involve AI and a return to basics. Recommended tools and platforms for A/B testing include heat maps, session recording tools, and A/B testing software like FigPy, VWO, and Google Optimize. Consider tools that offer multiple features and prioritize data privacy and security. For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
    Or on YouTube at:
    https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 
    Follow Arlen:
    Twitter: https://twitter.com/askarlen  
    Facebook: https://www.facebook.com/arlen.robinson.7  
    Instagram: https://www.instagram.com/arlenyohance/  
    LinkedIn: https://www.linkedin.com/in/arlenrobinson/  
    Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
    Thanks for listening. Be sure to subscribe and leave a review.

    • 31 min

Customer Reviews

5.0 out of 5
75 Ratings

75 Ratings

Alexander345678 ,

This is a phenomenal podcast with great guests

As an ecommerce pro, I’m always trying to keep my finger on the pulse of things and this podcast somehow finds the best guests and Arlen, the host, gets a lot out of them. I’ve learned about various forms of marketing that I hadn’t even considered and it’s made a big difference in my approach to my business. Even just knowing what other people are doing in the space is incredibly valuable.

Sean Tepper ,

Great podcast!

I really appreciate the insight Arlen and his guests bring to the table. Keep up the great work!

Vince's Family Jewels ,

Great show and host

Awesome podcast with a great host who always has interesting guests providing tons of insights on business and marketing!

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