By now, you probably know that 70% of carts are abandoned. Which means there's a ton you can be doing to recover that revenue. But first, you have to know the difference between cart abandonment and checkout abandonment. Here's why you're missing out on a huge opportunity if you're only sending checkout abandonment emails (hint: if you're not sure, you probably are). Luckily, this secret will help you save 5x more abandoned carts.