18 episodes

Lessons from scaling multiple eCommerce businesses to 7 and 8 figures.

Products, Operations, Fulfilment, Marketing, Exit Strategies and more.

eCommerce Scaling Strategies by SalesGenomics Matt Panek

    • Business

Lessons from scaling multiple eCommerce businesses to 7 and 8 figures.

Products, Operations, Fulfilment, Marketing, Exit Strategies and more.

    How two elite eCommerce entrepreneurs secretly generated $25mln of dollars using a Market Bully Strategy - supply chain, product sourcing and close-out sales.

    How two elite eCommerce entrepreneurs secretly generated $25mln of dollars using a Market Bully Strategy - supply chain, product sourcing and close-out sales.

    NEW EPISODE 


    How two elite eCommerce entrepreneurs secretly generated $25mln of dollars using a Market Bully Strategy - supply chain, product sourcing and close-out sales. 



    Most of us Shopify entrepreneurs focus on building brands or finding winning products. What if I told you that there’s a group of guys who can take any product and scale it better and make more money anyone else? 



    How?


    They know how to get this product cheaper at better quality
    They know how to set up their funnel in a way that gets 5%+ conversion rates
    They know how to trick Facebook into driving the lowest CPAs by ethically stealing the best customers from other advertisers 



    In this podcast, The episode with I met with Nick & Nick, founders of Stacked SCM who generated over $25mln from their own own ecommerce stores and created an ecommerce syndicate that together processes about $100 mln USD per year.



    These guys will teach you:


    How does the supply chain affect ROAS and scalability, profitability
    What most eCommerce owner do wrong in their sourcing & fulfilment strategy
    How they made $25mln using “Market Bully Strategy”
    Flash Sale Strategy to make 1mln in 10 days
    Tips for a high converting store
    Exact Facebook ads strategy for super fast scaling?
    What is an eCommerce syndicate?



    And more!

    • 27 min
    How to create high-performing video ads and dominate the competition | Shopify & eCommerce | 2021

    How to create high-performing video ads and dominate the competition | Shopify & eCommerce | 2021

    It’s not a secret that in 2021, the quality of creatives and creative strategy is a no.1 element you will need to master if you want to be a few steps ahead of your competitors. This is because what would gain the attention of your target audience in 2018 will in many cases not be so relevant in 2021. 



    While most dropshippers create their ads by buying stock videos or putting together free stuff found on the Internet, Jon Reyes from eComVids.com found another way. He came up with an idea to provide high-quality, custom videos as a service. 



    In our latest podcast, you’ll find out what helped him build a thriving company hiring over 30 people in just two years. The topics we covered include:



    Why it’s key to differentiate yourself from the crowd using video 

    The No.1 strategy to keep yourself relevant in a dynamically changing market 

    The most important aspect of the creative process that if you get wrong from the get-go, the rest of your work won’t even matter

    What sets apart successful, attention-grabbing ad campaigns from those that don’t even stop the scroll 

    A counterintuitive approach to create high-performing videos even if you don’t have a large budget 

    Can the creative process be templated? 

    One of the biggest mistakes made by advertisers when they go for long-form videos 

    How important timing is when it comes to stopping the scroll 

    What to look for when hiring specialists and why formal education or degrees aren’t the most important thing to have  

    The team-building aspect that is crucial to creating an environment where creativity thrives 



    ….And much more! 



    Enjoy and share your thoughts below. 





    ⏩ Would you like to have your store’s performance analysed for free by one of our strategists? Book your free traffic & conversions session here: https://salesgenomics.co.uk/mike/​ 



    ⏩ Need help scaling your eCom store /FB ads ? Get your FREE strategy session with one of our experienced growth strategists: https://salesgenomics.co.uk/mike/​



    ⏩ For more eCommerce growth hacks, strategies and discussions, join our Shopify Store Owner Community: https://www.facebook.com/groups/ecomm...​



    For more information, visit: https://salesgenomics.co.uk

    • 46 min
    Charlie Bowes-Lyon, Wild - natural deodorant subscription company from 0 to $3.5mln in less than 9 months

    Charlie Bowes-Lyon, Wild - natural deodorant subscription company from 0 to $3.5mln in less than 9 months

    Charlie Bowes-Lyon, co-founder of Wild Deo, natural deodorant subscription company. He took the brand from 0 to $3.5mln in less than 9 months in 2020. In this podcast he shares:




    ✔️ How to test innovative ideas?


    ✔️ How to create a market from scratch & educate customers?


    ✔️ How to choose a business idea & a business model for 8-9 figures business?


    ✔️ How to price your product?


    ✔️ How to choose offers for a subscription business?


    ✔️ How to plan a launch strategy?


    ✔️ What makes a product social-friendly?


    ✔️ What marketing channels got them to where they are?


    ✔️ How their tackling cross-channel attribution?


    ✔️ What retention & churn reduction strategies do they use?


    ✔️ Big strategic moves they’re taking to stay on track to 8-figures in 2021?


    ✔️ Their creative strategy on Facebook


    ✔️ Favorite book of 2020




    Visit his website here: https://www.wearewild.com


    Connect with him via email here: hello@wearewild.com

    • 48 min
    12 Facebook video editing tricks to improve CV rate of your video

    12 Facebook video editing tricks to improve CV rate of your video

    ⏩ Book FREE strategy session for our help in scaling your eCom bizz/FB ads: https://salesgenomics.co.uk/mike/



    ⏩ For more eCommerce growth hacks, join our Shopify Store Owner Community: https://www.facebook.com/groups/ecommercescaling/



    You may want to have a look at EVA - [CHEAT SHEET] 50+ SCROLL STOPPERS & HOOKS here: https://docs.google.com/document/d/1iwXTw8Istb8LNMOkgag5cbHHNrh-iHbrtrQjHaBJLUw/edit



    Creatives play an important role in every ad campaign, and they don’t always have to be images. 



    Videos are a great option if you’re looking for something more dynamic and eye-catching. If you edit them well, videos can significantly boost your click-through rate and improve conversions. 



    In this video, Aloizio Soares, Creative Director at SalesGenomics shares his proven tricks to edit videos and make them more attractive for the audience. 



    He talks about:

    ✔️ Editing tricks, 

    ✔️ Examples of videos he has created for various clients, 

    ✔️ Explanation of why these ads worked, 

    ✔️ Principles you can use in sales and communication with the video editor, 

    ✔️ Ways to make effective creatives with limited resources. 



    Why should you watch this video? Because Aloizio has a lot of experience in his area and shows multiple real-life examples. He shows what works and how to make it. For sure, you’ll find a lot of inspiration here.



    If you want to approach your creatives in a new, original way, this knowledge is definitely going to help you!





    ⏩ Would you like to have your store’s performance analysed for free by one of our strategists? Book your free traffic & conversions session here: https://salesgenomics.co.uk/mike/ 



    ⏩ Need help scaling your eCom store /FB ads ? Get your FREE strategy session with one of our experienced growth strategists: https://salesgenomics.co.uk/mike/



    ⏩ For more eCommerce growth hacks, strategies and discussions, join our Shopify Store Owner Community: https://www.facebook.com/groups/ecommercescaling/



    For more information, visit: https://salesgenomics.co.uk

    • 21 min
    Recart: Scaling Shopify eCommerce with Facebook Messenger

    Recart: Scaling Shopify eCommerce with Facebook Messenger

    ➡️Book FREE strategy session for our help in scaling your eCom bizz/FB ads:  https://salesgenomics.co.uk/mike/ 



    ➡️For more eCommerce growth hacks, join our Shopify Store Owner Community: https://www.facebook.com/groups/ecommercescaling/



    If you’re an eCommerce owner and you want to unlock insane value of messenger marketing everyone has been raving about, join us for this webinar! 



    Whether you’ve been a victim to: 



     👉Rising CPMs 

     👉Increasing shift to mobile leading to drop in your website conversions 

     👉GenZ customers not using email



    or if you’re simply looking to tap into a new high-converting funnel and boost your conversion rates, in this Facebook live webinar, we’ll show you: 



    ✅What is FB Messenger marketing and why it’s not just another new fad for those with the “shiny object syndrome”. 

    ✅How to drastically increase the value of your FB ads despite rising CPMs using Click-to-messenger campaigns 

    ✅How conversational marketing can evolve your brands image and increase conversion rates

    ✅How 8-figure brands such as Blendjet are using messenger marketing to scale their ads BIG TIME. 





    Speakers: 

    Matt Panek, Co-founder of SalesGenomics 

    Nicholas Romaya, Head of Partnerships at Recart

    • 45 min
    How to increase Jewellery Store Conversion Rate 2020

    How to increase Jewellery Store Conversion Rate 2020

    ➡️Book FREE strategy session for our help in scaling your eCom bizz/FB ads:   https://salesgenomics.co.uk/mike/   

    ➡️For more eCommerce growth hacks, join our Shopify Store Owner Community: https://www.facebook.com/groups/ecommercescaling/



    In this video Conversion Rate Optimisation experts from SalesGenomics analyse a Jewellery Shopify store and tear down the key conversion mistakes its owner made that are most likely killing their sales. 



    They walk you through how to increase your Shopify conversion rate so you can get more customers and sales without spending any more money on ads! 



    In this video we talk about: 

    - What product categories to showcase on your home page 

    - Key mistakes jewellery stores make that are killing their conversion rates 

    - How to increase perception of value of your jewellery store

    - How to optimise images on your site to make visitors buy more 

    - How to create shoppable instagram feeds to boost conversions 

    - How to build credibility and increase trust of your Shopify store

    - How to optimise product pages for higher conversion rate 

    - What details to put on product pages to give visitors all information they need before buying 

    - How to use wishlists to unlock the most natural user journey & an unusual boiling-hot retargeting segment 

    - How to use payment plans to minimise fear of purchase and increase conversions





    Apps mentioned: 

    - Reviews app specialised in showing and requesting image reviews: https://apps.shopify.com/loox

    - A good app for Shoppable Instagram feed: https://apps.shopify.com/instagram-shop-by-snapppt

    - A great Wislist app: https://apps.shopify.com/swym-relay

    • 25 min