Ever wanted to see your products hanging in the aisles of Target? Yeah, who hasn’t? Today’s Creative Queso Podcast guest, Ed Roth of Stencil1, is in Target stores right now and we are chatting all about how he got there.
Ed not only has product lines, but has also authored several books and licensed his images to companies like Plaid Crafts landing his stencils into stores like Michaels and JoAnns. Influencers and content creators often only get the one off chance to work with large companies on a campaign or project, but in this interview Ed and I talk about how to make those experiences lasting mutually beneficial relationships.
Stencil1, in my opinion, is responsible for making stencils cool again. Long gone are the stenciled ivy vines and geese in bonnets. Ed’s stencils are edgy and fun, think ice cream cones, muscle cars and my favorite classic monsters.
Host: Jennifer Perkins
Guest: Ed Roth
PRODUCER: Myrriah Gossett
MUSIC: Chris Boehk