239 episodes

The business owner's playbook about the inner game of building a successful business. Giving you the edge to become smarter, healthier and richer.

You get straight talk and unscripted conversations with entrepreneurs sharing their stories on how they are building their business, lessons they’ve learned and what they’d do different after encountering pitfalls.

All so you don’t make their mistakes. It’s your competitive edge, your unfair advantage.

Besides talking with business owners, we talk with Lawyers, Accountants, Bankers, Venture Capitalists, and Angel investors so you learn what’s happening on the front lines of business.

The EDGE also gives you valuable information on mastering your mind and tuning your body. Not often talked about, but two key factors that give entrepreneurs the edge to build a successful business.

You also get some unconventional guests for a business podcast with Mavericks, Artists, Makers, Musicians, Writers, Adventurers and people from other walks of life. Why?

Because diversity across different disciplines allows you to think different, to be creative in your business, to think about different approaches and ways of doing things in and for your business that you otherwise might never have been exposed to.

Episodes cover how to build a business plan, how to make a pitch deck to raise money from investors, sales, marketing, social medial marketing strategies, SEO tactics, email list building tactics, operations tips, business tax strategies, investing tips so you know the best place to invest the money you make from your business to make more money.

With over 200 episodes the show comes to you from the EDGE recording studio in Half Moon Bay, California. The coastal town in Silicon Valley where many entrepreneurs hide out.



Show formats include:


- How I Built This (Monday’s and Wednesdays): The stories behind how Founders build their companies. Sharing how to, inspiration and lessons learned.

- How to (Tuesday and Thursdays): Brandon shares how-to information on building a business topics include sales, marketing, SEO, hiring, operations, HR, fitness for entrepreneurs, and founder’s mindset.

- Casual Coffee Conversations (Fridays): Danielle Jenkins of Domestic Divas Cleaning joins Brandon for a conversation over coffee where they pull back the curtain and talk about what’s happening in their businesses, what’s working, what’s not and current business trends.

About Your Host
Brandon is a founder with two business exits (so far), angel investor, former venture capitalist, worked in management in Marketing at America Online (AOL). He has a lot of scars on his back from a lifetime of projects he’s tried to turn into a business that you can learn from.

He started his career in his twenty’s as a pioneer on the internet founding, bootstrapping, raising money from investors, buying the company back, building and eventually selling, what became the largest social networking and e-commerce site on Internet for sport fisherman called Worldwide Anger and later renamed Tidal Fish. He sold the business to a large media company in 2012.

He shares his two decades of successes and mistakes so you can replicate the successes and avoid the mistakes to shortcut your way to achieve your goals.

He’s the editor of the EDGE monthly print newsletter, has taught over 1,500 students how to build a business plan and pitch deck to raise money from investors in thirteen simple slides, and is an active angel investor and business operator.


Brandon has a BA and a Masters in Psychology from Washington College. A MBA from UNC, Chapel Hill. And he's completed post graduate work at Stanford.


He loves his wife, biking, surfing, fly fishing and going fast.


Hit subscribe and listen weekly to get the most out of your time, talent and ideas!

The EDGE podcast was formally named Build a Business Success Secrets May 2020- Sept 2021 in Season 1

EDGE (formally Build a Business Success Secrets‪)‬ Brandon White

    • Education
    • 5.0 • 52 Ratings

The business owner's playbook about the inner game of building a successful business. Giving you the edge to become smarter, healthier and richer.

You get straight talk and unscripted conversations with entrepreneurs sharing their stories on how they are building their business, lessons they’ve learned and what they’d do different after encountering pitfalls.

All so you don’t make their mistakes. It’s your competitive edge, your unfair advantage.

Besides talking with business owners, we talk with Lawyers, Accountants, Bankers, Venture Capitalists, and Angel investors so you learn what’s happening on the front lines of business.

The EDGE also gives you valuable information on mastering your mind and tuning your body. Not often talked about, but two key factors that give entrepreneurs the edge to build a successful business.

You also get some unconventional guests for a business podcast with Mavericks, Artists, Makers, Musicians, Writers, Adventurers and people from other walks of life. Why?

Because diversity across different disciplines allows you to think different, to be creative in your business, to think about different approaches and ways of doing things in and for your business that you otherwise might never have been exposed to.

Episodes cover how to build a business plan, how to make a pitch deck to raise money from investors, sales, marketing, social medial marketing strategies, SEO tactics, email list building tactics, operations tips, business tax strategies, investing tips so you know the best place to invest the money you make from your business to make more money.

With over 200 episodes the show comes to you from the EDGE recording studio in Half Moon Bay, California. The coastal town in Silicon Valley where many entrepreneurs hide out.



Show formats include:


- How I Built This (Monday’s and Wednesdays): The stories behind how Founders build their companies. Sharing how to, inspiration and lessons learned.

- How to (Tuesday and Thursdays): Brandon shares how-to information on building a business topics include sales, marketing, SEO, hiring, operations, HR, fitness for entrepreneurs, and founder’s mindset.

- Casual Coffee Conversations (Fridays): Danielle Jenkins of Domestic Divas Cleaning joins Brandon for a conversation over coffee where they pull back the curtain and talk about what’s happening in their businesses, what’s working, what’s not and current business trends.

About Your Host
Brandon is a founder with two business exits (so far), angel investor, former venture capitalist, worked in management in Marketing at America Online (AOL). He has a lot of scars on his back from a lifetime of projects he’s tried to turn into a business that you can learn from.

He started his career in his twenty’s as a pioneer on the internet founding, bootstrapping, raising money from investors, buying the company back, building and eventually selling, what became the largest social networking and e-commerce site on Internet for sport fisherman called Worldwide Anger and later renamed Tidal Fish. He sold the business to a large media company in 2012.

He shares his two decades of successes and mistakes so you can replicate the successes and avoid the mistakes to shortcut your way to achieve your goals.

He’s the editor of the EDGE monthly print newsletter, has taught over 1,500 students how to build a business plan and pitch deck to raise money from investors in thirteen simple slides, and is an active angel investor and business operator.


Brandon has a BA and a Masters in Psychology from Washington College. A MBA from UNC, Chapel Hill. And he's completed post graduate work at Stanford.


He loves his wife, biking, surfing, fly fishing and going fast.


Hit subscribe and listen weekly to get the most out of your time, talent and ideas!

The EDGE podcast was formally named Build a Business Success Secrets May 2020- Sept 2021 in Season 1

    How To Work with Influencers and Why the"Pay for Post" Model is Dead with Taylor Lagace the Co-CEO and Co-Founder of Kynship | Ep. 239

    How To Work with Influencers and Why the"Pay for Post" Model is Dead with Taylor Lagace the Co-CEO and Co-Founder of Kynship | Ep. 239

    Learn everything you need to know about how to do influencer marking for your business. Taylor Lagace is the Co-CEO & Co-Founder at Kynship. Prior to co-founding Kynship, Taylor worked at Athletes First, an NFL agency, where he was responsible for marketing on behalf of NFL stars, such as Aaron Rodgers, Clay Matthews, and Deshaun Watson. From Athletes First, he transitioned to the digital marketing side of the influencer marketing space by building out the influencer department at Common Thread Collective, a growth agency mainly focusing on Facebook Advertising. Here, Taylor was responsible for creating influencer partnerships on behalf of 30+ brands and running Facebook ads in tandem with influencers.
    Taylor’s holistic learning and experience within this space has led him to a greater understanding of influencer marketing, which he hopes to share with others who aim to leverage influencers for the growth of their business.
    Please Support this Podcast by checking out our Sponsors:

    Mad River Botanticals
    100% certified organic CBD products. The product is controlled from seed to end product by it's owners.

    Use code: EDGE22 to get 10% off all your orders. Shop here>>>

    EPISODE LINKS:
    Kynship
    PODCAST INFO:
    Apple Podcasts: EDGE on Apple Podcasts 
    Spotify: EDGE on Spotify 
    RSS Feed: EDGE's RSS Feed

    SUPPORT & CONNECT
    Twitter: Follow Brandon on Twitter
    Instagram: Follow Brandon on Instagram
    LinkedIn: Follow Brandon on LinkedIn
     
     

    • 1 hr 2 min
    The Advantages of Using Google Workspace to Run Your Business | Ep. 238

    The Advantages of Using Google Workspace to Run Your Business | Ep. 238

    Danielle and I use Google Workspace to run our businesses. Learn why we like it, the different features we find useful and other tips on how to optimize your business using Google services.

    Want to save 10% in your first year of Google Workspace? Email Brandon at B@BrandonCWhite.com with "Google Workspace Code" in the subject line and he'll get you a code while supplies last. About the EDGE's Friday Show
    Every Friday Danielle Jenkins, founder of Domestic Divas, and I talk business over coffee.

    Danielle and I each run businesses doing millions in revenue each year. We grab a coffee and pull back the curtain on our businesses.

    We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business. 
    It's a casual, honest conversation that you'll walk away with things you can use to run and build your business.
    Links from the show:
    Domestic Divas Cleaning Co. EDGE PODCAST INFO:
    Apple Podcasts: EDGE on Apple Podcasts 
    Spotify: EDGE on Spotify 
    RSS Feed: EDGE's RSS Feed

    SUPPORT & CONNECT
    Twitter: Follow Brandon on Twitter
    Instagram: Follow Brandon on Instagram
    LinkedIn: Follow Brandon on LinkedIn

    • 55 min
    How Immigration Laws Work for Business Owners in the United States with Tahmina Watson | Ep. 237

    How Immigration Laws Work for Business Owners in the United States with Tahmina Watson | Ep. 237

    Tahmina Watson is a nationally acclaimed and award winning immigration attorney. She explains how business owners can use the different immigration laws to help get qualified people to work in the United States.

    Tahmina is the founder of Watson Immigration Law in Seattle and her practices focuses on business immigration.

    She is a frequent speaker, author, and blogger, and is regularly quoted in the media including CNN, Forbes, Bloomberg and more. She has published numerous articles and two books.
    Please Support this Podcast by checking out our Sponsors:

    Mad River Botanticals
    100% certified organic CBD products. The product is controlled from seed to end product by it's owners.

    Use code: EDGE22 to get 10% off all your orders. Shop here>>>

    EPISODE LINKS:
    Watson Immigration Law
    PODCAST INFO:
    Apple Podcasts: EDGE on Apple Podcasts 
    Spotify: EDGE on Spotify 
    RSS Feed: EDGE's RSS Feed

    SUPPORT & CONNECT
    Twitter: Follow Brandon on Twitter
    Instagram: Follow Brandon on Instagram
    LinkedIn: Follow Brandon on LinkedIn
     

    • 1 hr 4 min
    How to Get Better Conversion Rates on Your Website with Kurt Philip the Backpacker Turned Founder and CEO of Convertica | Ep. 236

    How to Get Better Conversion Rates on Your Website with Kurt Philip the Backpacker Turned Founder and CEO of Convertica | Ep. 236

    Kurt Philip is the founder and the CEO of Convertica. He shares his entrepreneur story and how to get better conversion rates on your website.
    Convertica is the done-for-you conversion rate optimization specialists that allow you to maximize revenue from the same search engine rankings or paid advertising campaigns for your online business.
    Their team is spread across the United Kingdom, Europe, Philipines, India & Thailand.
    Kurt started Convertica after noticing a huge demand in the market after doing conversion rate optimization on his own portfolio of websites.
    After 4 years, Convertica has worked with over 700 websites in countless different verticals and monetization methods.
    Convertica is a fully bootstrapped company grown out of successful conversion optimization campaigns.
    Please Support this Podcast by checking out our Sponsors:

    Mad River Botanticals
    100% certified organic CBD products. The product is controlled from seed to end product by it's owners.

    Use code: EDGE22 to get 10% off all your orders. Shop here>>>

    EPISODE LINKS:
    Convertica
    PODCAST INFO:
    Apple Podcasts: EDGE on Apple Podcasts 
    Spotify: EDGE on Spotify 
    RSS Feed: EDGE's RSS Feed

    SUPPORT & CONNECT
    Twitter: Follow Brandon on Twitter
    Instagram: Follow Brandon on Instagram
    LinkedIn: Follow Brandon on LinkedIn

    • 1 hr 5 min
    How I’m Using My Roots to Help Others Ease Their Pain with Dr. Brigitte Rozenburg - Chiropractor and Founder of Mineralgia | Ep. 235

    How I’m Using My Roots to Help Others Ease Their Pain with Dr. Brigitte Rozenburg - Chiropractor and Founder of Mineralgia | Ep. 235

    Dr. Rozenberg is a renowned Chiropractor. Learn tips on pain relief and how Dr. Rozenburg developed and launched Mineralgia, a pain relief cream with healing minerals.
    Dr. Rozenberg is a specialist in Diversified, Thompson Technique, Sacro Occipital Technique (SOT), and disc disorders.
    She is certified by the Spine Research Institute of San Diego for the treatment of accidental injuries and by the Disc Centers of America for non-surgical spinal decompression therapy.
    She is also the proud developer of Mineralgia, which is an effective pain relief cream based on healing materials from the Dead Sea and naturally derived essential oils.


    Please Support this Podcast by checking out our Sponsors:

    Mad River Botanticals
    100% certified organic CBD products. The product is controlled from seed to end product by it's owners.

    Use code: EDGE22 to get 10% off all your orders. Shop here>>>

    EPISODE LINKS:
    Mineralgia Pain Relief Cream
    PODCAST INFO:
    Apple Podcasts: EDGE on Apple Podcasts 
    Spotify: EDGE on Spotify 
    RSS Feed: EDGE's RSS Feed

    SUPPORT & CONNECT
    Twitter: Follow Brandon on Twitter
    Instagram: Follow Brandon on Instagram
    LinkedIn: Follow Brandon on LinkedIn
     

    • 40 min
    A Better Way To Deliver Pharmaceuticals with Chris Bunka - Chairman and CEO of Lexaria Bioscience | Ep. 234

    A Better Way To Deliver Pharmaceuticals with Chris Bunka - Chairman and CEO of Lexaria Bioscience | Ep. 234

    Chris Bunka is a serial entrepreneur and has been involved in several private and public companies since the late 1980’s.
    Since 2006 he has been Chairman of the Board and CEO of Lexaria Bioscience and was primarily responsible for the corporate pivot from older business activities to bioscience.
    He is well known as a part-time business commentator in print and radio, as well as an author. He has extensive experience in the capital markets, corporate governance, project acquisition and corporate finance. He is also a named inventor on some of Lexaria’s pending patents.
    Listen to learn about Chris' entrepreneur journey and how he is transforming Lexaria into a leading bioscience company.
    Please Support this Podcast by checking out our Sponsors:

    Mad River Botanticals
    100% certified organic CBD products. The product is controlled from seed to end product by it's owners.

    Use code: EDGE22 to get 10% off all your orders. Shop here>>>

    EPISODE LINKS:
    Lexaria Bioscience
    Lexaria Bioscience Stock Quote on Yahoo Finance
    PODCAST INFO:
    Apple Podcasts: EDGE on Apple Podcasts 
    Spotify: EDGE on Spotify 
    RSS Feed: EDGE's RSS Feed

    SUPPORT & CONNECT
    Twitter: Follow Brandon on Twitter
    Instagram: Follow Brandon on Instagram
    LinkedIn: Follow Brandon on LinkedIn
     
     

    • 1 hr 16 min

Customer Reviews

5.0 out of 5
52 Ratings

52 Ratings

md. aafsar ,

Found looking for info on raising money, now hooked

I found the podcast searching for information on how to raise money and deal terms and landed on episode 184 on venture capital deal terms. One of the best episodes I've heard. Been hooked on this podcast since.

gurmit singhs ,

Asks the hard questions that gives real information

Brandon asks the hard questions that many podcast hosts fail to deliver on. He asks the questions I want to know as a business owner and the guests he has on respond with real information. Recommend for business owners.

arvind kumar yada ,

Refreshing

Starting a business from scratch is hard and Brandon doesn’t lie about any of that. It’s refreshing to have a source of real business advice that’s not just an empty pep talk.

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