EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer Erin Sparks

Top Google contributor and owner of Sterling Sky, Joy Hawkins, joins the EDGE this week. Joy has been a renowned SEO speaker and influencer since 2006 and has been growing a top local SEO agency since 2017. How does local SEO differ from traditional SEO? Listen in as Joy shares her industry experience and delivers tactical strategies for executing premier-level local SEO. Google has been growing a much deeper focus on niche markets and authenticity factors. Learn how to leverage this shift to niche-level queries for your clients. Get ahead of the algorithm as we uncover the best local SEO strategies you should be following this week on the EDGE of the Web!
Key Segments:
[00:03:57] Introducing Joy Hawkins
[00:05:40] Joy’s Backstory in the Industry
[00:06:53] Taking the Role of an Educator in the Space 
[00:08:15] EDGE of the Web Title Sponsor: Site Strategics
[00:09:29] SEO vs. Local SEO 
[00:13:24] Valuable Tactics in Local SEO
[00:18:13] EDGE of the Web Sponsor Riverside.fm
[00:20:18] Why User-Generated Content is Such a Major Factor in Today’s SEO
[00:24:27] How Do We Know That Citation Platforms Aren’t Being Indexed on Google?  
[00:25:59] Entering Into Niche Markets 
[00:31:57] EDGE of the Web Sponsor Wix
[00:33:08] Why do Operating Hours Affect Rankings? 
[00:37:37] Local SEO Recommendations For a Small Budget
Thanks to Our Sponsors!
Site Strategics: http://edgeofthewebradio.com/site  
Wix: http://edgeofthewebradio.com/wix
Riverside: https://edgeofthewebradio.com/riverside
Follow Our Guest
Twitter:https://twitter.com/JoyanneHawkins
LinkedIn:
https://www.linkedin.com/in/joyhawkins/?originalSubdomain=ca

Welcome back for another week of news from the EDGE! Google is jumping into the CRM market as it plans to acquire HubSpot for $34 billion. Some experts speculate this will spark even more challenges for Google concerning antitrust regulations. New fake AI-generated law firms are accusing people of copyright infringement at a mass scale… and the true motive may surprise you. Should you be labeling your AI content? Tech giants Google, YouTube, Meta, and TikTok are urgently pushing for users to label their AI content! Plus, many fear the potential influence China may have on the 2024 election through widespread AI misinformation. Things are moving around in the SEO space; here’s everything you need to stay ahead here on the EDGE of the Web!
News from the EDGE:
[00:03:27] EDGE of the Web Sponsor: Site Strategics
[00:08:48] Is Google Eyeing HubSpot for Acquisition?
[00:11:54] Data Reveals Shortcomings in Privacy Tools
[00:15:15] Shady SEO: Fake Law Firms Use Fake DMCA Threats for Gains
AI Blitz:
[00:23:48 ] Labeled: A New Wave Of AI Content Labeling Efforts
[00:32:40] Microsoft: China plans to disrupt elections with AI-generated disinformation
AI Tools:
[00:34:24] Fix your blurry photos using AI
[00:35:43] EDGE of the Web Sponsor: InLinks
Barry Blast from Search Engine Roundtable:
[00:37:50] Google SGE Testing Tabs In AI Overviews
[00:40:33] Google: Ad Strength Is Not Used In Ad Auction
[00:42:15] Microsoft's Fabrice Canel: SEOs Don't Realize Bing Search Usage
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site    
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
Resources 
Is Google Eyeing HubSpot for Acquisition? Data Reveals Shortcomings in Privacy Tools Shady SEO: Fake Law Firms Use Fake DMCA Threats for Gains Labeled: A New Wave Of AI Content Labeling Efforts Will AI Replace SEO Specialists? Microsoft: China plans to disrupt elections with AI-generated disinformation Driver AI explains millions of lines of code in minutes instead of months AI infrastructure for customer support Fix your blurry photos using AI Google SGE Testing Tabs In AI Overviews Google: Ad Strength Is Not Used In Ad Auction Microsoft's Fabrice Canel: SEOs Don't Realize Bing Search Usage #StandwithUkraine edgeofthewebradio.com/ukraine

Welcome back to the OG webmaster, Simon Cox, for his second interview segment. Simon began his career in commercial graphic design. In this episode, Simon connects the dots between certain artistic frameworks and principles that can be applied to your SEO strategy. How does the emergence of AI imagery affect SEO as a whole? We investigate how users and engines alike perceive AI imagery compared to human-generated imagery and how you can leverage the ‘human touch’ to your advantage. Join us this week as we discover what AI design really means for SEO moving forward here on the EDGE of the Web!
Key Segments
[00:04:28 ] Reintroducing Simon Cox 
[00:05:25] What Kind of Art Did Simon Work With Early on in His Career? 
[00:08:58] Can Artistic Principles be Applied to SEO? 
[00:12:22] EDGE of the Web Title Sponsor: Site Strategics
[00:13:09] Building a Visual Design That Compliments User Expectations
[00:16:41] How is AI Imagery Perceived Differently Than Authentic Imagery? 
[00:21:27] EDGE of The Web Sponsor: Riverside
[00:23:45] Does AI Hurt The Integrity of SEO? 
[00:31:06] What Can We Do to Grow The Reputation of SEOs? 
[00:33:07] EDGE of The Web Sponsor: Wix
[00:34:21] Simon Cox SEO Pro Tip
Thanks to Our Sponsors!
Site Strategics: http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wix
Riverside: https://edgeofthewebradio.com/riverside 
Follow Our Guest
Twitter: https://twitter.com/simoncox 
LinkedIn: https://www.linkedin.com/in/simonmcox/?originalSubdomain=uk
Mastodon: @simoncox@seocommunity.social
Resources
https://www.simoncox.com/ 
https://www.wix.com/seo/learn/experts/simon-cox 
https://www.coxand.co.uk/

Erin Sparks is back behind the Digital News Desk this week to deliver a groundbreaking news flash - Google greenlights Microsoft's 53% acquisition, handing over a majority stake to Bill and the crew.
Did we get ya? Happy April Fools from all of us at EDGE of the Web!
This week we investigate a new lawsuit against Facebook and Instagram as allegations pile up claiming the social platforms are allegedly delivering ads to bot accounts and inflating ad viewership metrics to their advertisers. Google STILL has not announced a launch date for SGE; here’s the scoop. Plus, OpenAI released a new feature opening a whole new spectrum of possibilities. Kick-off this April right and tune in for what is and isn't happening in SEO right here on the EDGE!
News from the EDGE:
[00:07:16] Facebook and Instagram Accused of Bilking Advertisers in $7 Billion Lawsuit
[00:09:24] YouTube Asks Creators: Hold Onto Your Videos!
[00:15:40] EDGE of the Web Sponsor: Site Strategics
[00:18:23] Small Website Tweaks Might Not Move the Google Search Needle
AI Blitz:
[00:20:29] Google still has not announced a launch date for SGE
[00:26:21] Google starts testing AI overviews from SGE in main Google search interface
[00:26:40] OpenAI just unveiled Voice Engine
AI Tools:
[00:29:28] Delfiny AI - Talk to AI Marketing Assistant for Your Digital Ads
[00:30:47] EDGE of the Web Sponsor: InLinks
Barry Blast from Search Engine Roundtable:
[00:32:08] SEOs, Please Don't Remove Contact Us & About Us Pages
[00:35:43] Google: Fixing A Helpful Content Site Isn't About Where Measuring Against The Previous Version Of That Site
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site    
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
Resources 
Facebook and Instagram Accused of Bilking Advertisers in $7 Billion Lawsuit YouTube Asks Creators: Hold Onto Your Videos! Small Website Tweaks Might Not Move the Google Search Needle Google still has not announced a launch date for SGE Google starts testing AI overviews from SGE in main Google search interface OpenAI just unveiled Voice Engine Adobe GenStudio: 3 key questions answered Talk to AI Marketing Assistant for Your Digital Ads New Google Shopping & Maps Search Features SEOs, Please Don't Remove Contact Us & About Us Pages Google: Fixing A Helpful Content Site Isn't About Where Measuring Against The Previous Version Of That Site #StandwithUkraine edgeofthewebradio.com/ukraine

Joining the EDGE this week is web development Swiss Army Knife: Simon Cox. Simon is a pioneer in website development with almost 30 years of full-scale web construction, management, consulting, and optimization under his belt. Learn how to acclimate to industry advancements as Simon shares his experience adapting to rapid technology expansion. Listen to the wonderful insights and get to know one of the founding fathers of web design and technical SEO. We travel back in time to reminisce over what has shaped the industry and how it became what it is today here on the EDGE of the Web! 
Key Segments:
[00:02:43] Introducing Simon Cox
[00:04:08] Simon’s Career Story
[00:09:54] Changes in SEO Since The ‘Early Days’
[00:13:09] EDGE of the Web Title Sponsor: Site Strategics
[00:13:58] Keeping an Eye on Accessibility
[00:15:17] How Did Simon Stay up to Date With Evolving  Technology During the Rapid Expansion Era of the Internet? 
[00:23:08] Considerations Before Offering SEO Services to an Agency
[00:28:41] Lessons Learned From Consulting For Agencies
[00:31:33] EDGE of The Web Sponsor: Wix
[00:32:45] Staying Ethical in SEO 
Thanks to Our Sponsors!
Site Strategics: http://edgeofthewebradio.com/site  
Wix: http://edgeofthewebradio.com/wix
Mastodon: https://mastodon.social/@simoncox
Follow Our Guest
Twitter: https://twitter.com/simoncox
LinkedIn: https://www.linkedin.com/in/simonmcox/?originalSubdomain=uk
Resources
https://www.simoncox.com/
https://www.wix.com/seo/learn/experts/simon-cox
https://www.coxand.co.uk/

Erin was off fighting crime this week, but you need not worry because the great Mordy Oberstein and Jacob Mann took the stage for this segment. Plenty of Google this week. Study shows Google AI summaries do, in fact hurt search traffic. Google finds a new ally in Disney to expand real-time ad exchange, meaning that marketers will have broader access to ad inventory across Disney Plus and Hulu. Recent news shows that the U.S. is further behind China in AI research & development than you would have imagined. Plus, Google has an all-new filter tab. Don’t miss out on what’s happening in the SEO world this week, as always, right here on the EDGE of the Web!
We’re bringing back the EDGE Newsletter!  Join us to catch these headlines and many of the others that didn’t make it to the show but were really interesting!  Your News(letter) from the EDGE awaits here!
News from the EDGE:
[00:08:13] A new study finds that Google’s AI summaries may hurt searches for brands and products
[00:13:03] EDGE of the Web Sponsor: Site Strategics
[00:15:10] Disney teams with Google to boost ad reach
[00:19:53] Google Update Unleashes Ranking Rollercoaster: Prepare for Volatility
AI Blitz:
[00:25:51] Study finds that China produced almost 50% of the world's top AI researchers, compared to ~18% from the US, thanks to China's heavy investment in AI education
[00:28:27] Justice Department Risks Picking the Wrong Fight With Apple
AI Tools:
[00:31:02] AI-powered History Teacher
[00:32:49] EDGE of the Web Sponsor: InLinks
Barry Blast from Search Engine Roundtable:
[00:34:10] Report: No Site Hit By The September Helpful Content Update Recovered Yet
[00:37:46] Microsoft Buying Ads On Google Search To Drive More Searches On Bing
[00:41:15] Google Tests Products & Product Sites Search Bar Filter Tabs
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site    
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
Resources: 
Google SGE a top threat to brand and product terms Disney announces Google partnership as it expands ad platform Turbulence ahead: The wrath of the March 2024 core update is not linear  Study finds that China produced almost 50% of the world's top AI researchers, compared to ~18% from the US, thanks to China's heavy investment in AI education Justice Department Risks Picking the Wrong Fight With Apple AI-powered History Teacher ZeroTrusted AI Report: No Site Hit By The September Helpful Content Update Recovered Yet Microsoft Buying Ads On Google Search To Drive More Searches On Bing Google Tests Products & Product Sites Search Bar Filter Tabs #StandwithUkraine edgeofthewebradio.com/ukraine