364 episodes

EDGE gives business owners the edge to win in your business and your life with science based tools and unscripted conversations with guests who share their playbook and lessons learned. All so you can achieve your peak performance, wealth and happiness.

With host Brandon White and featured guests from a variety of industries from business, entrepreneurship, sales and marketing, amateur and professional athletes, military special forces, politics, real estate, venture capital, private equity, investments, entertainment, and ordinary people doing extraordinary things, you'll leave each episode with plays to add to your own playbook.

About Your Host Brandon White

Brandon is an entrepreneur with two exists (so far), angel investor, former venture capitalist, and worked in Marketing at America Online.

He started his professional career in technology as a pioneer on the Internet in 1996 as the Founder/CEO of Worldwide Angler, Inc. Worldwide Angler was recognized as the number one social networking and e-commerce site for sport fisherman on the internet. He led it to a successful exit to a large media company.

Brandon lives Half Moon Bay, CA with his wife and dogs, is a Co-Founder of FileFinder.io, Independent Security Consulting (ISC), and is an angel investor in several startups.

When not at the mic or keyboard in the EDGE recording studio, you can find him riding his road bike along the California coast.

Education
* MBA from the UNC, Chapel Hill Kenan-Flagler Business School

* Masters in Psychology from Washington College (Psi Chi National Honor Society)

* Post Graduate work at Stanford University

* BA in Psychology from Washington College (President of the Psi Chi National Honor Society)

* Certified Expert Tiny Habits Coach - B.J. Fogg

Find more information at: https://myedgepodcast.com/about

EDGE Brandon White

    • Education
    • 5.0 • 66 Ratings

EDGE gives business owners the edge to win in your business and your life with science based tools and unscripted conversations with guests who share their playbook and lessons learned. All so you can achieve your peak performance, wealth and happiness.

With host Brandon White and featured guests from a variety of industries from business, entrepreneurship, sales and marketing, amateur and professional athletes, military special forces, politics, real estate, venture capital, private equity, investments, entertainment, and ordinary people doing extraordinary things, you'll leave each episode with plays to add to your own playbook.

About Your Host Brandon White

Brandon is an entrepreneur with two exists (so far), angel investor, former venture capitalist, and worked in Marketing at America Online.

He started his professional career in technology as a pioneer on the Internet in 1996 as the Founder/CEO of Worldwide Angler, Inc. Worldwide Angler was recognized as the number one social networking and e-commerce site for sport fisherman on the internet. He led it to a successful exit to a large media company.

Brandon lives Half Moon Bay, CA with his wife and dogs, is a Co-Founder of FileFinder.io, Independent Security Consulting (ISC), and is an angel investor in several startups.

When not at the mic or keyboard in the EDGE recording studio, you can find him riding his road bike along the California coast.

Education
* MBA from the UNC, Chapel Hill Kenan-Flagler Business School

* Masters in Psychology from Washington College (Psi Chi National Honor Society)

* Post Graduate work at Stanford University

* BA in Psychology from Washington College (President of the Psi Chi National Honor Society)

* Certified Expert Tiny Habits Coach - B.J. Fogg

Find more information at: https://myedgepodcast.com/about

    Elevate Your Game with this Science Backed Method to Achieve Your Peak Performance

    Elevate Your Game with this Science Backed Method to Achieve Your Peak Performance

    In this episode I explain two scientific studies that show how you can trick your mind into achieving performance beyond what you thought you were capable.

    I also disucss how you can take these proven principles and use them in your business to hit sales and other goals that may have seemed impossible.

    If you injoy this episode please forward it to a friend or colleague that can benefit from it as well.


    SIGN UP FOR OUR NEWSLETTER HERE!
    https://www.brandoncwhite.com/subscribe/
    Over 17,200 listeners and counting

    EPISODE LINKS:

    Studies referenced and discussed in the episode:

    Effects of Deception on Exercise Performance: Implications for Determinants of Fatigue in Humans
    Stone, Mark, Thomas, Kevin, Wilkinson, Michael, Jones, Andrew, St Clair Gibson, Alan and Thompson, Kevin (2012),  Medicine & Science in Sports & Exercise, 44 (3). pp. 534-541. ISSN 0195-9131

    Influence of Competition on Performance and Pacing During Cycling Exercise
    Jo Corbett  1 , Martin J Barwood, Alex Ouzounoglou, Richard Thelwell, Matthew Dicks, September 2011, Medicine and Science in Sports and Exercise 44(3):509-15
    Affiliations : University of Portsmouth, Portsmouth, United Kingdom. 

    HELPFUL LINKS:

    How to Write a Business Plan in 13 easy to Build Slides
    https://brandoncwhite.com/how-to-write-a-business-plan/
    PODCAST INFO:
    Apple Podcasts: EDGE on Apple Podcasts

    Spotify: EDGE on Spotify 

    YouTube Channel: EDGE on YouTube

    Website: EDGE Podcast
    RSS Feed: EDGE's RSS Feed
    SUPPORT & CONNECT

    EDGE's Weekly Newsletter
    Join over 17,200 listeners and sign up to receive bonus content. It's free.
     Sign up here >>>
    Please Support this Podcast by checking out our Sponsors:

    Mad River Botanicals
    100% certified organic CBD products. The product is controlled from seed to end product by it's owners. Use code: EDGE22 to get 10% off all your orders. Shop here>>>

    EDGE Podcast. A top podcast for entrepreneurs!

    • 10 min
    How I Built a Web3 Business with Mark Miller CEO of LabelCoin

    How I Built a Web3 Business with Mark Miller CEO of LabelCoin

    Mark and I talk about how he went from the musician, to artist promotor to founding a Web3 company in the music business.
    About Mark Miller
    Mark Miller is the founder and CEO of Labelcoin. Labelcoin is the web3 Robinhood of music – a revolutionary song exchange that lets fans invest in the next big song. They are ushering in a new era for the music industry by bringing artists’ future revenue forward to the present with this simple mission: stamping out artistic poverty.

    After spending 10 years as a touring recording artist, Mark leveraged that experience to launch Brave Enough Artist Agency in 2016 (National booking agency for artists and speakers), Brave Enough Productions in 2019 (Photography and videography for artists to elevate their brand), Taikai Esports in 2020 (Collegiate and Community Esports Tournaments, VR Pop-Up events), and now – Labelcoin, where he serves as the CEO.
    SIGN UP FOR OUR NEWSLETTER HERE!
    Over 17,200 listeners and counting

    EPISODE LINKS:

    Label Coin

    PODCAST INFO:
    Apple Podcasts: EDGE on Apple Podcasts

    Spotify: EDGE on Spotify 

    YouTube Channel: EDGE on YouTube

    Website: EDGE Podcast
    RSS Feed: EDGE's RSS Feed
    SUPPORT & CONNECT

    EDGE's Weekly Newsletter
    Join over 17,200 listeners and sign up to receive bonus content. It's free.
     Sign up here >>>
    Please Support this Podcast by checking out our Sponsors:

    Mad River Botanicals
    100% certified organic CBD products. The product is controlled from seed to end product by it's owners. Use code: EDGE22 to get 10% off all your orders. Shop here>>>

    EDGE Podcast. A top podcast for entrepreneurs!

    • 1 hr 15 min
    How to Build a Membership Program into Your Business with Ward Sandler Co-Founder of MemberSpace

    How to Build a Membership Program into Your Business with Ward Sandler Co-Founder of MemberSpace

    In this episode, how any business can build a membership program into their product offering to provide recurring revenue. 

    Ward also shares how MemberSpace started, how they've bootstrapped it and how they've been able to grow like mad.
    About Ward Sandler
    Ward Sandler is the CEO of MemberSpace - a software as a service (SaaS) company that enables creators to turn any part of their website into members-only with just a few clicks.

    MemberSpace's mission is to help entrepreneurs build a sustainable membership business (without coding) anywhere on the internet.

    Ward and his cofounder Ryan started MemberSpace in 2015. They have helped thousands of people around the world generate tens of millions of dollars from their members.

    Prior to starting MemberSpace, Ward did website and software consulting for four years while teaching himself how to code. He helped design everything from simple websites on Squarespace to custom software applications with Ruby on Rails.

    Prior to consulting, Ward was a top sales account manager at Thomson Reuters selling enterprise tax software to Fortune 1,000 companies

    He graduated with a B.S. in Business and Technology from Stevens Institute of Technology in Hoboken, New Jersey and currently resides in Honolulu, HI.
    SIGN UP FOR OUR NEWSLETTER HERE!
    Over 17,200 listeners and counting

    EPISODE LINKS:

    MemberSpace
    PODCAST INFO:
    Apple Podcasts: EDGE on Apple Podcasts

    Spotify: EDGE on Spotify 

    YouTube Channel: EDGE on YouTube

    Website: EDGE Podcast
    RSS Feed: EDGE's RSS Feed
    SUPPORT & CONNECT

    EDGE's Weekly Newsletter
    Join over 17,200 listeners and sign up to receive bonus content. It's free.
     Sign up here >>>
    Please Support this Podcast by checking out our Sponsors:

    Mad River Botanicals
    100% certified organic CBD products. The product is controlled from seed to end product by it's owners. Use code: EDGE22 to get 10% off all your orders. Shop here>>>

    EDGE Podcast. A top podcast for entrepreneurs!

    • 1 hr 4 min
    401k Part 12: Can Your Kids Contribute to Your Company’s 401k Plan with Matt Ruttenberg |Ep. 367

    401k Part 12: Can Your Kids Contribute to Your Company’s 401k Plan with Matt Ruttenberg |Ep. 367

    Beleive it or not you're kids can contribute to your 401k Plan. We talk about how to do it and how much extra you can save in your 401k.
    About 401k Expert Matt Ruttenberg
    Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services.
    He was awarded the NAPA Young Gun Top 50 under 40 in the country in the retirement plan space and educates entrepreneurs about how to navigate the 401k world and maximize their contributions and tax savings.
    Get Matt's help to set up your company's 401k plan to start saving tax free here >>>
    SIGN UP FOR OUR NEWSLETTER HERE!
    Over 17,200 listeners and counting

    EPISODE LINKS:
    Get more information about setting up your 401k plan here >>>
    PODCAST INFO:
    Apple Podcasts: EDGE on Apple Podcasts

    Spotify: EDGE on Spotify 

    RSS Feed: EDGE's RSS Feed

    Website: EDGE Podcast
    SUPPORT & CONNECT

    EDGE's Weekly Newsletter
    Join over 17,000 others and sign up to receive bonus content. It's free sign up here >>>
    Please Support this Podcast by checking out our Sponsors:
    A top podcast for entrepreneurs!

    • 10 min
    Marketing vs. Sales

    Marketing vs. Sales

    What's the difference between sales and marketing? I answer the question in this episode.
    SIGN UP FOR OUR NEWSLETTER HERE!
    Over 17,200 listeners and counting


    PODCAST INFO:
    Apple Podcasts: EDGE on Apple Podcasts

    Spotify: EDGE on Spotify 

    RSS Feed: EDGE's RSS Feed

    Website: EDGE Podcast
    SUPPORT & CONNECT

    EDGE's Weekly Newsletter
    Join over 17,200 listeners and sign up to receive bonus content. It's free.
     Sign up here >>>
    Please Support this Podcast by checking out our Sponsors:

    Mad River Botanicals
    100% certified organic CBD products. The product is controlled from seed to end product by it's owners.

    Use code: EDGE22 to get 10% off all your orders. Shop here>>>
    EDGE Podcast. A top podcast for entrepreneurs!

    • 8 min
    How I Built a Light That's Changed the Beauty Salon Business with Mary Harcourt of CosmoGlo Light

    How I Built a Light That's Changed the Beauty Salon Business with Mary Harcourt of CosmoGlo Light

    Mary shares her story of how she built and sold her eye lash salon in L.A. so she could build a beauty salon light that's changing the industry. 
    She drops tons of business tips and lessons learned that will give you an edge in your business.
    About Mary Harcourt
    Mary grew up on the East Coast and was born with an adventurous soul. Between drives to New York and Atlantic City, hiking up waterfalls in Pennsylvania, and going to find the nearest beach, Mary lived life with an exploration mindset from the start.

    At a young age, Mary dove into hard work and typically held multiple jobs at the same time. She would keep one job for living expenses, and one for the fun things. Once she discovered her love for travel, Mary got really serious about it.
    Over the course of a few years,  taking months off at a time, Mary spent all her spare time traveling. She visited 64 countries and hopes to add more!  

    After settling down in Los Angeles, Mary bought a salon and grew her business over 5+ years into the area’s leading eyelash extension spa. She ran a fully staffed, fully booked, 5-star Yelp-reviewed salon.  

    With lots of lashing/client time on her hands, she imagined what the perfect light for lashing would look like, what it needed to do, and how to get away from lights made for other industries.

    There was not a light made for lashing, and she’d tried everything: makeup lights, photography lights, Ikea lamps... nothing fixed the issues she’d had as a lash artist. She knew that if she was frustrated and struggling, everyone around her must be too.  
    Mary tried to imagine what that process of building her perfect lash light would be like, thinking to herself, 'I don't come from a manufacturing background. I don't even know what the word means!'  Learning that manufacturing is "the skill and process of making things," grew her curiosity and her explorative mind and personality traits took over… Maybe I COULD do this!

    Mary knew this lighting idea would innovate the entire industry,  and that is exactly what she did. Starting with prototypes in her salon, tweaking them, adding upgrades and changes along the way, it was exciting to see this idea come out of her head and into reality. But... how would she ever find the time to launch her light project while working full time, managing a staff, and taking clients?  Where there's a will, there's a way!
    When Covid hit in 2020, Mary’s salon was shut down by the state for 9 months. We all know this feeling, and Mary ate a whole king-size bar of chocolate, drank some wine, then cried it out for a week. Next, she got down to business and pivoted - Mary knew lashing would be back, but right now she had the one thing she’d never had: the gift of time and a free schedule. Unable to work, no ability to travel, and a head full of ideas - the rest is history., and the CosmoGlo Light was launched in 2020.  
    Mary is just like you. She's an artist navigating the world, encountering obstacles, and finding ways around them!

    She took an unplanned situation and turned it into a remarkable product. If she can change the world with an idea thought up in a lash room, you can too! You just have to be willing to take the leap and go for it.

    Listen to the episode to hear her story, you'll be inspired and hear a ton of tips from her lessons learned that will help you and your business!
    SIGN UP FOR OUR NEWSLETTER HERE!
    Over 17,200 listeners and counting
    https://www.brandoncwhite.com/subscribe/

    EPISODE LINKS:

    CosmoGlo Light
    https://thecosmoglo.com
    HELPFUL LINKS:

    How to Write a Business Plan in 13 easy to Build Slides
    https://brandoncwhite.com/how-to-write-a-business-plan/
    PODCAST INFO:
    Apple Podcasts: EDGE on Apple Podcasts
    https://podcasts.apple.com/us/podcast/edge/id1522407349

    Spotify: EDGE on Spotify 
    https://open.spotify.com/show/7a3WcnSn9PlvwwF5hn4p4S

    YouTube Channel: EDGE on YouTube
    https://www.youtube.com/channel/UCabV9Rcw4MohWvTGr3OTzFw

    • 57 min

Customer Reviews

5.0 out of 5
66 Ratings

66 Ratings

whynowhow ,

Great show!

A very informative podcast with a great host covering a wide array of topics critical to entrepreneurs. The host asks thoughtful questions and does a great job working with his guests.

samlindy208 ,

Calling all entreepreneurs

Amazing show!!!

Matt401k ,

Terrific entrepreneur podcast!!!

Terrific entrepreneur podcast that will walk you through everything you need to know about owning and running a business at every level. Definitely listen!

Top Podcasts In Education

Ashley Corbo
Dr. Jordan B. Peterson
Jordan Harbinger
Rich Roll
Natasha Graziano
TED