97 episodes

Edible-Alpha® is your source for actionable insights into making money in food. Hosted by Tera Johnson, we talk to a wide range of stakeholders about what it really takes to grow a successful food business. Learn more at www.edible-alpha.org

Edible-Alpha® Podcast Edible-Alpha® - Tera Johnson

    • Business
    • 4.5 • 17 Ratings

Edible-Alpha® is your source for actionable insights into making money in food. Hosted by Tera Johnson, we talk to a wide range of stakeholders about what it really takes to grow a successful food business. Learn more at www.edible-alpha.org

    The Good Acre Food Hub Pivots to Hunger Relief

    The Good Acre Food Hub Pivots to Hunger Relief

    The Good Acre’s David Van Eeckhout talks with Tera about the Twin Cities food hub’s evolving role in uplifting diverse farmers, supporting local food makers and increasing community access to high-quality local produce.

    • 1 hr 9 min
    Forage Kombucha Expands from Restaurant to Retail Brand

    Forage Kombucha Expands from Restaurant to Retail Brand

    Henry Aschauer, co-founder of Forage Kombucha and Forage Kitchen in Madison, Wisconsin, sits down with Tera to discuss his multifaceted business and how the restaurants and beverage brand behoove each other as both continue scaling.

    • 1 hr
    Nordik Meats Opens Mid-Pandemic and Perseveres

    Nordik Meats Opens Mid-Pandemic and Perseveres

    Tera interviews Rod Ofte, co-founder of Nordik Meats, about launching local meat processing during COVID-19, building the business smartly and addressing the gaps in small-scale processing.

    • 52 min
    How This Old Farm Built a Successful Meat Processing Business

    How This Old Farm Built a Successful Meat Processing Business

    Tera chats with Jessica Roosa of This Old Farm about what it really takes to launch a small meat processing business, from financing to facilities.

    • 1 hr 5 min
    Driftless Provisions Slices into the Charcuterie Business

    Driftless Provisions Slices into the Charcuterie Business

    Tera talks with Driftless Provisions’ Ryan Wagner, Justin VerMeer and Spencer Schaller about growing from a tiny startup to a premium salami brand trusted for its humane sourcing and exceptional quality.

    • 1 hr 2 min
    Katie Mleziva Gets Real About Brand Strategy

    Katie Mleziva Gets Real About Brand Strategy

    Brand strategist and Real Food Brands founder Katie Mleziva talks with Tera about defining, aligning and activating a strong brand strategy that speaks to consumer needs and separates the company from the competition.

    • 1 hr 4 min

Customer Reviews

4.5 out of 5
17 Ratings

17 Ratings

Charlene Andersen ,

Great for all types of food businesses

I've been an advice listener to Edible-Alpha for over 2 years and look forward to each podcast. The information Terra shares and her guests is insightful, valuable and I'm always learning. While based in Wisconsin and sometimes focused for that region you will always here information you can put in place or share with others.

JD Kath ,

Great listen!

Love the focus on the entrepreneurs who are changing the ecosystem!

Susan Weiner ,

Food Entrepreneur Must Listen

This is an excellent podcast for food entrepreneurs: part inspiration, part nuts and bolts, part strategy. I eagerly await every new episode because I know I'll learn something. Too often entrepreneurial podcasts are done by celebrity hosts that don't really know what questions to ask (think How I Built This) or former venture capitalists who say ridiculous things like "you have to have the very best people in every position" (think Masters of Scale). Tera's podcast is awesome because she's built an incredibly successful food business of her own, she's done a tremendous amount of food entrepreneur consulting, and she knows that most of us out here have a passion for our product, and we're just trying to figure it all out with the skillset and budget we have. She's trying to help us where the rubber meets the road to help us get traction in growing our business. Awesome!

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