Educating Clients in UXR

In this new episode of "If U Seek," we welcome Joy Mentzing to explore the challenges of educating clients in UXR. Joy shares insights into influencing stakeholders to appreciate the value of UXR, not just in financial terms but also as a crucial aspect of business operations. She provides practical strategies for overcoming resistance, aligning UXR with broader organizational goals, and cultivating strong client relationships.

Whether you're a freelancer or part of a larger organization, this episode offers invaluable advice on integrating UXR effectively into your projects.

What you will learn and start practicing in this episode:

1. Common objections stakeholders have against investing in UXR and effective strategies to overcome them.

2. Creative ways to adjust project scopes or allocate resources to include UXR within a client's budget.

3. Successful examples of integrating UXR and Conversion Rate Optimization (CRO) to drive measurable improvements in business outcomes.