Effective Lead Generation Tips for Side Business Owners Ready to Attract More of Their Ideal Customers - #43

A beautifully written, uniquely informative lead gen can make a prospective customer feel like they are reading information from an expert in the field. This kind of outcome can be great for your business for two reasons. One, it increases your value and two, it improves your authority and credibility in the eyes of your target audience. Unfortunately, too many pieces of lead generation content are uninteresting, unhelpful and a downright waste of a reader’s time. So, how can you, a solopreneur, ensure your lead gen is a success? To find out, Nola Boea and Lori Vajda sat down with professional writer, marketing and author coach Leanne Regalla. Leanne is the founder of Writing That Resonates, a company that specializes in working with entrepreneurs, consultants, coaches, and experts who want to attract their perfect clients 24/7 with great content.

Leanne shares tips, insights and strategies so side business owners can create resources that  showcase their depth of knowledge and position themselves as an authority in their field.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 

Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled. 

In This Episode You’ll Learn

• You can improve customer retention by creating a customer-centric marketing resource.
• Why creating a unique and well crafted lead gen can be a far more effective tool for collecting email addresses.
• How to create a single piece of optimized content, that's valuable and relevant to your audience, can increase organic traffic to your website.
• The various ways lead generation resources can drive leads and sales as well as improve the quality of leads.

(2:28.88) The power of a lead gen isn’t just that it addresses a pain point of your ideal customer, but that it can set you and your business apart from the competition. 

(4:48.74) Why writing can be a challenge and the many other misconceptions entrepreneurs have about this team sport.

(6:52.69) An easy definition and explanation of a lead generator and why, when done correctly, is so powerful.  

(7:43:56) The 3 main reasons why it's important for solopreneurs, particularly women founders, to have at least one lead gen, and preferably more than one.

(10:21:43) The 5 easiest ways to use lead generators as a way to build your personal brand. Especially if you are looking for ways to establish yourself as a thought leader, speaker, or subject matter expert.

(12:06:89) A lead magnet is a lot like a first date. When done poorly, it won’t lead to a second date. But, when done well, it opens the door to these business building blocks 

(19:10:38) 7 easy tips to help you get over the fear of putting yourself out there with your own unique industry perspective and opinion. 

Resources 

Leanne’s website: WritingThatResonates.com 

You can grab her book, Instant Authority: Write a Book, Spread Your Message, Make an Impact here, and take the quiz "Find your business author superpower and crush your personal kryptonite at WritingThatResonates.com

Just for the Sticky Brand Lab listeners:

• The Book Structure Cheatsheet
• My Favorite Distraction Busters
• The Portable Office Checklist
• Signature Story Writing Prompts

Grab the handouts at tinyurl.com/stickybrand  

To Get Leanne’s quotes: Sticky Brand Lab Resource Page