Unlocking the power of digital advertising requires a mixture of timing, technology, and vision. In this five-part mini-series Adform explores high-priority topics with leading voices from across the advertising, agency, publisher, and technology ecosystem for a practical but approachable take on the topics the industry's top CMO's need to know about.
Tailored, Targeted, Relevant - What's the Future of Digital Marketing?
With advertising on the edge of another significant period of disruption, we take a no-nonsense discussion about what this means moving forward. To deep dive into the topic of identity, the death of third-party cookies, and explore what comes next Adform's Co-Founder and host Jakob Bak is joined by special guests, Jess Simpson, SVP, Verified Tech & Identity at Publicis Media, Tom Kershaw, CTO at Magnite and Chairman of the Board for PreBid.org, and Joanna Burton, Chief Strategy Officer at ID5. With a holistic look at the future of identity, the conversation touches on what this means for advertisers, agencies, and publishers moving forward as well as the role of technology vendors in smoothing the transition.
Navigate the episode:
03:05 for Joanna Burton
12:45 for Tom Kershaw
20:50 for Jess Simpson
Want to Learn More?
To continue exploring this topic, don't miss Adform's latest thought leadership on the topic. Want to discuss how Adform's expertise on topics like this can help solve your business needs? We have dedicated identity specialists eager to take a conversation with you.
The Effortless Modern Marketing Podcast is produced by Adform. This episode was produced by Alex Berger. Post Production by Niels Poulsen of JAM Audio Post Production. Our Host was Adform's Jakob Bak.
About Today's Guests:
Jess Simpson, SVP, Verified Tech & Identity
In her current role, Jess Simpson leads Publicis Media’s Verified and Identity Consulting and Solutions teams, where she works across all regions, agencies and solutions to bring identity strategy and capabilities to Publicis Groupe’s media clients in a privacy-first context.
Tom Kershaw, Chief Technology Officer
As Chief Technology Officer, Tom is responsible for the oversight of all aspects of product development, platform strategy and operations, and product design, as well as oversight of Magnite’s engineering capabilities. Prior to the merger with Telaria, Tom held the same position at Rubicon Project.
Joanna Burton, Chief Strategy Officer
Joanna Burton is Chief Strategy Officer of ID5, the shared identity infrastructure, with a remit to help drive revenue, strengthen partnerships with premium publishers and accelerate the company’s international expansion. She joins from SpotX, part of RTL Group, where as VP European Strategy she helped grow the business across Europe and into new areas such as Connected TV.