Ivan Heredia was born and raised in Brooklyn where he earned a Bachelor of Science degree in Communications from New York University. He sits on the Adweek Brand Innovators Council.
Ivan is the Senior Vice President & Chief Marketing Officer of National 4-H Council.
Ivan is responsible for driving brand recognition, revenue, and innovation to advance National 4-H Council and the Cooperative Extension System’s mission of creating opportunity for all kids.
Celebrated as a leading brand innovator by Adweek, Ivan has spent more than two decades in marketing, building some of the most iconic youth-focused brands in the entertainment world. He was previously vice president of brand engagement and revenue at Walt Disney Co., where he oversaw all brand engagement on behalf of Disney Channels Worldwide, leading the revitalization of the iconic Radio Disney brand, including the Radio Disney Music Awards—music’s biggest event for families.
While at Walt Disney Co., Ivan served as an advisor and executive mentor on Disney Channel’s Leader & Learning Advisory Board, which fosters diversity, equity, and inclusion as well as professional development across the organization.
Previously, Ivan served as Nickelodeon’s Director of Marketing and Talent Relations, where he created programs and synergies across ViacomCBS and the music industry at large to deliver culturally relevant content such as iCarly, Big Time Rush, and multiple Kids’ Choice Awards.
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