Electrifying Nostalgia: Revolutionizing Classic Cars for the EV Era with Rob Howard of Kindred Motorworks

Brand Architects Podcast

In this episode, we dive into the world of classic car restoration and electrification with Rob Howard, founder of Kindred Motorworks. Rob shares his fascinating journey from environmental engineering to supply chain software, and how these experiences culminated in the creation of a company that's breathing new life into beloved vintage vehicles.

Key topics discussed:

  • Rob's entrepreneurial path, from Encenda to Grand Junction, and how each venture built towards Kindred Motorworks
  • The unique business model of modernizing vintage cars with electric powertrains
  • Kindred's meticulous 5,000-step process for restoring and upgrading classic vehicles
  • The company's focus on iconic models like the Ford Bronco, Volkswagen Bus, and Chevy 3100
  • How Kindred balances nostalgia with cutting-edge technology in their restorations
  • The challenges of scaling a startup in the automotive industry
  • Kindred's innovative use of software and technology in the restoration process
  • The company's marketing strategies and brand storytelling approach
  • Rob's insights on sustainability in the automotive industry
  • Future plans for Kindred, including the upcoming launch of new models

Whether you're a classic car enthusiast, tech aficionado, or someone interested in innovative business models, this episode offers a unique glimpse into a company that's bridging the gap between automotive history and the electric future.

Join us for an inspiring conversation about passion, innovation, and the art of reimagining beloved classics for the 21st century.

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