91 episodes

Podcast channel for the Medical Affairs Professional Society (MAPS). Global excellence in Medical Affairs from today's leaders.

Elevate Medical Affairs Podcast Channel Medical Affairs Professional Society

    • Education
    • 5.0 • 1 Rating

Podcast channel for the Medical Affairs Professional Society (MAPS). Global excellence in Medical Affairs from today's leaders.

    Education Streaming: A New Way to Engage HCPs in Scientific Exchange

    Education Streaming: A New Way to Engage HCPs in Scientific Exchange

    In this episode of the Elevate podcast series, MAPS speaks with Bozidar Jovicevic, former VP at Sanofi and Novartis and now a CEO of Evermed, about the opportunity the pandemic presented for pharma to rethink the ways they engage with HCPs. Gone is the model of HCPs being always available to MSL presenting a slide deck. Today, Medical Affairs teams are taking a technology-powered, HCP-centric approach to scientific exchange, using personalized, on-demand, video content and data to understand HCP preferences that can inform subsequent MSL interactions. Learn how your Medical Affairs team can implement a Netflix-like, education streaming strategy to obtain direct access to HCPs, engage them repeatedly, and accelerate product launches and adoption.

    • 19 min
    Practical Strategies for Augmenting Diversity in Clinical Trials

    Practical Strategies for Augmenting Diversity in Clinical Trials

    Medical Affairs is specifically tasked with optimizing the real-world use of new drugs and yet clinical trial participation remains an imperfect (at best) representation of real-world patient populations. This podcast details ways to identify and engage diverse patients in Medical Affairs clinical trials, empowering the function’s core mission to maximize the benefit of new pharmaceutical and MedTech products to patients in the wider healthcare landscape.

    • 24 min
    Digital First Scientific Communications – How digital is transforming scientific communications EPISODE 3 - Article-Level Metrics: The Change Agent of Medical Publishing

    Digital First Scientific Communications – How digital is transforming scientific communications EPISODE 3 - Article-Level Metrics: The Change Agent of Medical Publishing

    This podcast series will focus on how digital is transforming scientific communications. Episode 3 will focus on publication metrics, specifically on how article-level metrics are impacting and creating new opportunities for medical publication and what metrics we should be tracking.

    • 12 min
    The Medical Affairs Opportunities of Real-World Evidence

    The Medical Affairs Opportunities of Real-World Evidence

    As Medical Affairs professionals, we are starting to capitalize on the promise of Real-World Evidence. However, the more we accomplish, the more untapped potential we see. This podcast looks beyond the obvious uses of RWE to explore emerging opportunities for Medical Affairs professionals and teams to leverage this powerful source of data to benefit patients.

    • 22 min
    Digital First Scientific Communications – How digital is transforming scientific communications Episode 2 - Enhanced Publication Content Today and Tomorrow

    Digital First Scientific Communications – How digital is transforming scientific communications Episode 2 - Enhanced Publication Content Today and Tomorrow

    This podcast series will focus on how digital is transforming scientific communications. Episode 2 will focus on different forms of enhanced publication content (EPC) and new approaches that might change manuscript development.

    • 24 min
    Medical Affairs 2030: The Future of the Function

    Medical Affairs 2030: The Future of the Function

    Medical Affairs was conceptualized in a primarily executional role, closely linked with an organization’s sales function. Now, as Medical Affairs has become the organization’s voice of scientific expertise, and in a climate of increased patient-centricity and increased scrutiny, Medical Affairs has taken on an increasingly strategic role. Here MAPS speaks with Ariel Katz, co-founder and CEO of H1 Insights about the factors driving the evolution of Medical Affairs and look at the shape of the function in 2030 and beyond.

    • 15 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Ayman Grada ,

Great podcast

Thanks MAPS for providing this podcast!

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