Elevate Your Brand: Sales Strategies for Success

Love Your Sales Podcast welcomes Ryan Chute, the Wizard of Ads, to discuss the critical elements of sales and marketing success. Leighann and Ryan dive into the concepts of brand culture, the importance of simplicity, and how to create authentic connections with customers. Ryan shares insights on how companies can stand out by aligning their internal cultures with their external branding and marketing efforts. The conversation highlights the significance of being "sales ready" and the impact of a unified, consistent presence across all channels. Tune in to learn how to make your sales process effortless and elevate your business to new heights.

Contact Ryan Chute

LinkedIn - https://www.linkedin.com/in/wizardryanchute/

Website - linktr.ee/ryanchute

Email - ryanchute@wizardofads.com

Special Thank you to our Sponsors – Genhead – www.genhead.com

Robb Conlon – Intro and outro – Westport Studio - https://www.westportstudiosllc.com/

The Brave Ones – Instrumental Version Song by Jan Sanejko - https://artlist.io/royalty-free-music/song/the-brave-ones/119489

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Leighann Lovely: Welcome to another episode of Love Your Sales. I am so excited today.

I am joined by Ryan Chute, the wizard of ads, a visionary in entrepreneurship. Welcome Ryan. Thank you so much. How are you? I'm doing well. Thank you for asking. So, Ryan, why don't you, you know, ex kind of expand a little bit on, um, what the Wizard of Ads is.

Ryan Chute: I'm a, I'm a partner within the [00:02:00] Wizard of Ads that, basically helps businesses, uh, build their brands and take them from, unknown names or, or name recognition through to.

Being, becoming a household name. And really what we're trying to do is elevate the, the brand presence within a Particular company, but equally as much try to elevate the inside of the business to be able to deliver on those brand promises.

Leighann Lovely: What does that mean?

Ryan Chute: Well, it all boils down to a thing that I learned back in 2015, from my partner, Ray Segrin, uh, who's also a wizard of ads partner.

And he, said, look, there's, there's three big buckets here. There's the brand, there's the culture, and then there's the experience. And. Your brand is a representation of your culture and your experiences. Your culture is all of the things that your employees experience in your business, from your salespeople to your CSRs, to your, uh, your, HR department or your accounting team straight through to the buying experience.

Now, [00:03:00] when we care for those people at the right level in our culture, the buying experience is going to be elevated because they're the ones actually doing all the work. Right. And those buying experiences and those buyer experiences and those employee experiences are the things that we are able to represent in the brand through our advertising, our websites, our policies, and all of the things that bring it all together.

So in short, your brand really is your culture and your culture really is your brand. And that's what's going to deliver the buying experience.

Leighann Lovely: I love that. I, I absolutely, and I don't think that we put enough emphasis, um, on, you know, we, we, as businesses are constantly talking about, oh, how do we look from the outside?

But if we're not focusing on how we act. on the inside, how we are on the inside, how it won't translate no matter how hard we try, you know, [00:04:00] from the outside view, right? If we're not teaching that, if we're not constantly making sure that we're looking at that. And, and I remember somebody, I asked somebody one day, I said, well, how do you, how do you create a culture?

And they're like, well, As you grow, no matter what that culture will exist, no matter what it create, it starts to create itself. If you are not 100 percent diligent on staying on top of that, you will have a culture that exists. No matter what, so you have to make sure that you are like actively making sure that that's a positive, happy, good feeling or experience is being created.

Ryan Chute: I think, think of it like a, like a Petri dish, right? There's three different, uh, there's three different terms for culture, you know, and, and if we were just to take the biological [00:05:00] chemical. You know, version of that for a moment. And we had a little Petri dish and we threw in a bunch of, you know, positive little biomes and, organisms and whatnot, we're going to have a healthy little Petri dish full of things.

But if we throw in a whole bunch of negative things and bad things that we're going to get mold and darkness and, gloom and, poison, and it's no different in your culture, right? When we start to recognize and relate the true laws of. The universe, be it the chemical or biological or physics of the universe.

What we realize is that the same thing happens in our business and your friend is right that, no matter what, there's a culture there. The question is, are you steering that culture or are you a victim of that culture? It's also important to recognize that you don't just have one culture in your business.

You have neighborhoods in your business. You have many cultures in your business. Your CSR is all kind of come together in a click your, your, uh, install department, [00:06:00] your retail sales floor department, your, different groups of, birds of a feather flock together and, and tend to have a perspective.

Of us against them. A lot of the times, if you don't find ways to bridge those gaps and, and create a holistic solution that makes everyone feel a part of the team and able to communicate in a healthy ways.

Leighann Lovely: That's so interesting. Like, I, I love I'm such a nerd because this gets, this really gets back into, you know, a podcast that I had.

Years ago, which is the HR, you know, aspect of things, but, and we forget that, we forget that this piece of it directly correlates with the way that the individuals in your organization represent your company from the outside world. So if you, if you're sitting, if one of your salespeople, your CSRs, one of your [00:07:00] anybody at that company is sitting in earshot of somebody who is considering buying or is even in the market for a product that you have and you are disgruntled and you are talking negative, Oh God, you're working at this company, that person is not going to become your client.

Ryan Chute: That's right.

Leighann Lovely: But if that person is talking about how great it is to work at that company, all of the sudden that person who needs plumbing services and I refer to plumbing constantly, I don't know why, but, um, cause I, I always have a plumbing job at my house,

Leighann Lovely: That person all of the sudden may pull up their phone and go, Oh, what company is this?

And look it up.

Ryan Chute: Right.

Leighann Lovely: And that person then may become a client.

Ryan Chute: Well, and if we were to just extrapolate exactly that, Leanne, to, instead of it just being the person who's sitting next to you in the restaurant, to that exact same kind of thing happening on the [00:08:00] radio, where 50 percent of the population of any city in America can hear your ad and that ad sounds not so much like an ad, but a glimpse into what you stand for and what you stand against in your business and how you represent that, be it Funny or endearing or maybe even sad or frustrating and exacerbating that pain and then resolving that pain in a in a 30 or 60 second ad that has a person going, Huh?

I mean, I don't need plumbing right now. I mean, Leanne always needs plumbing, but I don't need plumbing right now. But when I do need plumbing, if I had to choose between a random faceless group of people on Facebook or, Google search, or, uh, you know, looking at the Google map pack or the LSA local service ads and going, I guess I could just pick one of these random people like a roulette table, or I could pick the one that I.

Kind of already have a feeling [00:09:00] about, and then the feelings kind of good. And when you, when you are known, liked, and trusted before they need your thing, you're winning the game before the game plays is even started.

Leighann Lovely: That's yes, that's what, yeah, yes, you are. And, I constantly. You know, the no like and trust is a constant conversation that comes up.

 Obviously on, you know, this is a sales podcast. We constantly talk about the no like and trust factor and when people feel when you invoke a feeling negative, positive. Like you said, you know, if it's when it's a feeling people remember

Ryan Chute: no matter what you say, but everyone will remember how you made them feel

Leighann Lovely: right?

And if you make them feel like they've connected with you in some way in a positive way. [00:10:00] You've just triggered something in them that will go, Oh, I remember. And that's how you've gotten them to look you up when they do have a, you know, a need for whatever service.

Ryan Chute: It's going to be one of two. It's they're either going to look you up direct.

 Because you've, been around long enough doing your branding that people go, Oh, I know those, that name, right? We're past name recognition