31 min

Elisabeth Charles, CMO of Rodan + Fields - Becoming The No. 1 Skincare Brand that Nobody's Heard Of CMO Moves

    • Business

Elisabeth Charles, CMO of Rodan + Fields is not only a serial big-brand CMO (formerly of Petco, Athleta and Old Navy), she’s already earned her stripes as a GM for Old Navy Outlets before taking on her role leading marketing for the No. 1 skincare brand in North America. Rodan + Fields is a new format for Elisabeth too, with 300,000 consultants representing the skincare brand direct with their own built consumer base. What’s equally interesting is that Elisabeth now reports to CEO, Diane Dietz, who is the former CMO of Safeway. Tune in to hear more from Elisabeth on how she approached her first interview with Diane and why she took the job. Also, find out about the exciting world of Rodan + Fields, and why this brand, once owned by Estee Lauder, decided to go direct.

Elisabeth Charles, CMO of Rodan + Fields is not only a serial big-brand CMO (formerly of Petco, Athleta and Old Navy), she’s already earned her stripes as a GM for Old Navy Outlets before taking on her role leading marketing for the No. 1 skincare brand in North America. Rodan + Fields is a new format for Elisabeth too, with 300,000 consultants representing the skincare brand direct with their own built consumer base. What’s equally interesting is that Elisabeth now reports to CEO, Diane Dietz, who is the former CMO of Safeway. Tune in to hear more from Elisabeth on how she approached her first interview with Diane and why she took the job. Also, find out about the exciting world of Rodan + Fields, and why this brand, once owned by Estee Lauder, decided to go direct.

31 min

Top Podcasts In Business