Elite Expert Insider Melanie Johnson & Jenn Foster

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Neil Mirchandani about what it takes to run a successful event decor company and the challenges that come with it.
What You’ll Learn in this Episode: How to create processes in your business. How to find unique ways to market your business. How to change your mindset to find success. Quotes: "The most important thing is to create processes above anything else, above sales, above trying to do marketing. It's probably the most important thing. And the reason is because if you have no processes in place, chaos is just inevitable." (06:07)
"It's actually a challenge for us to market because over time we learn that we're really more in the wholesale business than in the retail business. We can't be out there and really loud about what we're doing based on the number of NDAs, and so over time, we as a team realized that we are really not in the retail business to the end client." (09:54)
"But the reality is that I still don't feel like we've even reached close to our potential. There is just so much potential in our business and it takes a while to get outta the mindset that you can't start, extracting money from the business." (14:38)
About Neil Mirchandani: Neil Mirchandani is at the helm of LLL Event Furnishings & Rentals, a multimillion-dollar event furnishing company located in Atlanta, GA - the entertainment industry hub of the South. From being a DJ to becoming the top provider for films and music videos, Mirchandani has even had some of his company's pieces featured on the popular Netflix dating show, 'Love is Blind,' while also being a part of the infamous Atlanta nightlife scene.
Under Mirchandani's leadership, LLL Event Furnishings & Rentals has managed to secure notable clientele, and the company's growth prospects are looking bright, all thanks to the efficient organization and systems he has implemented. The company's success formula lies in the availability they provide to their clients, which is crucial in the rental industry where timeliness and uncertainty can be major challenges. Mirchandani's expertise and leadership have played a vital role in the company's success, and being readily available for clients has helped build trust, making LLL Event Furnishings & Rentals a highly trusted and sought-after event furnishing company.
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Melanie Johnson co-owner of Elite Online Publishing, interviews her business partner Jenn Foster about her journey in website development and how they ventured into the publishing industry.
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What You’ll Learn in this Episode: How to gain credibility with a website. How to know what kind of website you need. How to promote your book with a website. Quotes: "Especially even just, any business, if you don't have a website, how do they know you're real and you're credible? And where can they go to contact you if they need to contact you?" (06:34)
"If you're not a blogger and you don't plan on posting a blog or hiring someone to do your blog, then you don't need a blog post on your website." (10:49)
"An author website really is robust and makes it so people can know, and trust you more and wanna know more for your next book or for your services." (14:56)
About Jenn Foster: Jenn is a Wall Street Journal, USA Today, and International bestselling author. She is the owner of Elite Online Publishing and Biz Social Boom. Companies dedicated to helping business owners of all sizes thrive in today’s highly technical world of product and service promotion. Jenn owned and operated a successful local chain of retail stores, where she honed her online marketing skills.  From local brick and mortar stores to online entities, to large international corporations, Jenn’s years of experience and expertise has now helped hundreds of businesses become front-page news on major search engines.
She is dedicated to helping businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers and raving fans. She is passionate about helping busy entrepreneurs, business leaders, and professionals to create, publish, and market their books, to build their business and brand. She encourages new authors to share their stories, knowledge and expertise to help others. With her marketing and digital background, Jenn uses the best strategies for her client’s books to boost their sales and marketing platforms and helps them #1 bestselling authors.
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Jenn Foster owner of Elite Online Publishing, interviews her business partner Melanie Johnson about unveiling the marketing secrets of a Wall Street Journal bestselling author and former Miss Michigan. 
What You’ll Learn in this Episode: How to find the entrepreneur mindset. How to think outside of the box. How to market your book. Quotes: "It's all about learning skills, they were teaching how to publish a book, how to do digital marketing, which was all new to me. I felt like I was a sponge, just soaking it all up." (08:15)
"What is working, what's not working? And really it's trying things. And I wanna talk about speed as well, so you can think about trying things. Or you can just jump in and do them. And sometimes it's the speed that's successful." (11:26)
"One thing that will help you to become successful, which I think all entrepreneurs need to do, is make processes. We always ask the question, do we have a process for that? No. Well, we need to make a process, document that, write it down, have steps." (15:30)
About Melanie Johnson: Melanie Churella Johnson is a powerhouse media mogul and entrepreneur. She is the owner and founder of Elite Online Publishing, which has published over 3000 books making all of its authors #1 bestsellers. Melanie got her start in the industry by owning and operating two TV stations in Houston and Dallas that grew to be worth over $100 million dollars. Melanie is also a WSJ/USA Today, 16x best-selling author, and TEDx Speaker.
Melanie is a co-host of the popular podcast Elite Expert Insider. She started her career as a News Anchor in Detroit after she won the title of Miss Michigan and was the first runner-up to Miss America.In her professional life, Melanie has been involved in many high-profile projects. She built the 25,000 sq.ft. Houston Mansion and the 13,000 sq ft Walloon Lake House - both of which became successful six-figure short-term rentals. She also started Charity Auction Consignments, which helped charities raise over $600,000.
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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Mikelann Valterra about the economy, investment trends, and strategies for managing your money with confidence.
What You’ll Learn in this Episode: How to understand your money personality. How to relieve your financial anxiety. How to create a spending plan. Quotes: "I hate the word budget, because it's so diety sounding. I'm gonna live on leftovers. But a spending plan is a tool that you design to say, okay, where do I want my money to go? What is the life that I most want to live? And then how do I use money to literally create this life?" (07:56)
"Part of it is the mechanism of when you know, when you're in a whole stop digging. And how do we set up systems from a cash flow point of view so that you don't add debt, and then once people are stabilized, then we look at a lot of the things that I know everyone has heard about, which is, let's look at the interest rates on the cards." (12:31)
"What I think is really interesting about the whole topic of earning your worth is there's a lot that we do control that we can do around earning what we're worth." (16:27)
About Mikelann Valterra: Mikelann is an author, keynote speaker and money coach who helps women transform their relationship with money to create a life they love. For over 20 years, she has been a thought leader in the field of Financial Psychology. Her strong background in emotional intelligence, paired with her practical money strategies enable her clients to consciously design their life, while escaping financial stress and anxiety. When she’s not working with clients, you can find Mikelann on the dance floor, indulging her love of Argentine Tango.
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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Michael Buzinski about SEO and growing businesses, with his 20 years of experience building a multi-million dollar creative agency and working with over 750 enterprises and small businesses.
What You’ll Learn in this Episode: How to draw unique traffic to your website. How to narrow down conversion rates. How to build a website. Quotes: "A lot of times in marketing we are attracting the wrong people. So increasing the average revenue per client can come down to something as simple as only talking to the people who are the most profitable for your business, your perfect client, right?" (5:20)
"There are literally thousands of questions that Google wants a video for that don't exist. We can show people a hundred questions to ask on their website in frequently asked questions, videos, the whole nine yards. Basically it gives you your content plan for an entire year up to two years." (10:16)
"So as long as search engines are alive and well, and people are utilizing them, websites are inevitable, and you must have one, especially if you're a b2b." (17:34)
About Michael Buzinski: Michael Buzinski is a life-long entrepreneur, digital marketing thought leader, and author. Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns. Buzz, as many call him, has simplified digital marketing success with the Rule of 26 and is on a mission to double the website revenue of service-based businesses across America.
Buzz built a multi-million dollar creative agency and has worked with over 750 enterprise-level and SMB companies over the last 20+ years. His gift is to simplify digital marketing to the point where everyone understands it and help business owners focus on what will drastically move their revenue needle.
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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Sabrina Lloyd about how to become an extraordinary leader in all aspects of your life, from family to business and beyond.
What You’ll Learn in this Episode: How to take steps to becoming a leader. How to manage timing and sequence. How to innovate in leadership. Quotes: "You'll see the first thing you need to do is become self-aware. You need to know yourself, and then you need to surround yourself with other great people so that you can learn and allow yourself to be mentored." (04:12)
"When you are a woman and you have a child, no one is going to be needed more than you. So timing and sequence matters a tremendous amount. This is why when I meet young people and they're talking about settling down, I'm like no. When you're young you work hard when you have the most energy." (11:14)
"I'm here to lead my life and I can't be so concerned about what you are thinking about me in this moment because this is my life and I have to push out what it is that I'm looking to create for myself." (18:30)
About Sabrina Lloyd: Sabrina Lloyd is an entrepreneur, executive coach, and self-made millionaire. She leads with courage and strength and works to equip people with what they really need to succeed. Using the right tools and knowledge, She empowers people to become the courageous and strong leaders they were meant to be.
Sabrina started her career at American Income Life and quickly rose as a top 10 producer in her first year and went on to continuously break records. She is now the founder and CEO of L.L.O.Y.D. Agencies, which has been voted one of Chicago’s best places to work. L.L.O.Y.D. Agencies is one of the fastest growing AIL members and provides its members with executive training and leadership coaching. When she’s not working, Sabrina enjoys traveling, reading, and her car collection. and being with her three beautiful children.
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