Elizabeth Preis is the Chief Marketing Officer at Anthropologie, a furniture, beauty, and clothing retailer with approximately 200 stores across the U.S. and Canada. This past year has been especially tough for retailers, but Elizabeth and her team made strides to build up their online presence. But that's not all she changed during COVID-19, and in this episode, she shares everything else that has changed.
Elizabeth and Jim discuss how she is leading her team remotely, and creating a playbook to make sure her team does not burn out while working from home. She also discusses how her team's creativity is fueled by data, and why she loves being a marketer for Anthropologie