Elizabeth Yang Show: Social Sales Strategy for Diverse Leaders Elizabeth Yang

As entrepreneurs, we need the right support to up level and consistently make high value sales, whether it’s your first or next 6-figure of income. That often means planning ahead to invest in what’s next or hire who’s next to support your growth like consistently hiring a coach, consultant or therapist depending on what you’re needing and when. But how do you know who to hire or invest in next for you?
Whenever we’re faced with a new obstacle or up level in our business, we have to know what type of support we’re truly needing. 

I share the 3 types of hires that my clients and I make most often — coaches, consultants, and therapists — and I share the differences I’ve found among each of these hires and how to know which is needed to create the results you’re after. Many times you could work with a combination of these experts all at once. 

I also share stories of situations when I’ve guided business leaders in this community to seek out additional therapy versus when get coaching and/or consulting and I’ve created a guide to support you with this decision too: https://elizabethyang.biz/hirewhatsnextguide 

If you’ve felt stuck where you currently are, this episode will give you the clarity you need to know what support will make the biggest difference. 


01:18 — Identifying the difference between needing a coach versus a therapist
03:36 — The types of mindset challenges a coach can support you to overcome
04:48 — How a consultant differs from a coach
05:55 — The situation your might be in when you need therapy support
10:20 — What your situation might look like when you need coaching support

📚 MENTIONED IN THIS EPISODE
•  Hire What’s Next Guide: https://elizabethyang.biz/hirewhatsnextguide


—
WIN 1 MONTH ACCESS TO SALES MASTERY MASTERMIND
Today through Tuesday, August 15, when you subscribe, leave a review, and share it , you’ll be entered to win 30 days of access to Sales Mastery Mastermind, the place to be to master classy sales conversations that convert into premium client YESES! 
Each week focuses on targeted areas in order for you to master sales from your success mindset to tactical lead generation and sales skills and elevated strategies for high value clients. Focus areas include installing new success beliefs, sales role-playing, and conversations, taking messy action with lead generation and tactical nurturing and follow-up strategies. 
To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify
Then, write a review, take a screenshot of the review and share that screenshot on your Facebook Profile, and tag me! 
You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook!

—
💸Grab the Free Conversations to Dollars: Your High-Value Worth Sales Guide
Turn your classy conversations into happy sales with your high-value worth sales guide! Inside you’ll get the 6 Magical Words that (Nearly) Guarantees You Get A Reply Back to DM Do’s & Don’ts...

When I was working in corporate, I had this belief that a corporate job was secure.
But when I was unexpectedly let go and then rehired on the same day on my eight-year anniversary at the company, it completely shifted my perspective on job security. The way I was “let go” stripped me completely naked of my dignity. I thought I had done everything “right” with mentors, executive sponsors, networking, and more. No one taught me about office politics.

After I got off the phone call with the boss, I just broke down and cried. I felt one word: Shame.  If someone could take my financial security away from me so quickly due to ego and office politics, why was I at this company? 

That question led me to reflect on the work I was doing, why I was doing it, and what I ultimately wanted to do. 

In this episode, I share the key moments that lead me to transition from two decades in corporate America at Fortune 50 companies to embracing entrepreneurship and the three ideas that helped me believe in my ability to take the leap. 

01:25 — How my very first client was completely unexpected (and how that changed the type of work I wanted to do in my career) 
06:24 — Why a corporate job isn't secure and where true security and abundance comes from
12:07 — The final moment that made me realize I needed to officially start my business
17:20 — The one mindset shift I had that finally made me confident I could build a successful business
18:37 — Understanding for the worst-case scenario and realizing it's not as bad as it might seem


—
WIN 1 MONTH ACCESS TO SALES MASTERY MASTERMIND
Today through Tuesday, August 15, when you subscribe, leave a review, and share it , you’ll be entered to win 30 days of access to Sales Mastery Mastermind, the place to be to master classy sales conversations that convert into premium client YESES! 
Each week focuses on targeted areas in order for you to master sales from your success mindset to tactical lead generation and sales skills and elevated strategies for high value clients. Focus areas include installing new success beliefs, sales role-playing, and conversations, taking messy action with lead generation and tactical nurturing and follow-up strategies. 
To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify
Then, write a review, take a screenshot of the review and share that screenshot on your Facebook Profile, and tag me! 
You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook!

—
💸Grab the Free Conversations to Dollars: Your High-Value Worth Sales Guide
Turn your classy conversations into happy sales with your high-value worth sales guide! Inside you’ll get the 6 Magical Words that (Nearly) Guarantees You Get A Reply Back to DM Do’s & Don’ts to The 3 Common Objections with Premium Sales & How to Respond and so much more!
Sign Up for Conversations to Dollars

—
📲Stay motivated and get our latest happy social sales and legendary living tips by texting the word MINDSET to 651-565-6556

—
💛JOIN THE FACEBOOK GROUP 
For 6-to 7-figure earners, professional service providers,...

If you run a local service-based business, expanding into the online space can give you an additional income stream and help you reach your sales goals faster. 
In this episode, I share the 3 quickest ways you can monetize your expertise and create additional income online plus examples from my clients on what this looks like so you can tangibly see case studies and get ideas  from different industries from real estate to beauty salons.

01:18 — Learn about a consulting offer you can truly start selling today
05:03 — How to create a higher-priced offer by packaging your knowledge
07:52 — An advanced online income strategy that brings together a community you have access to 
12:17 — The biggest difference between a local service-based business that’s traditionally brick-and-mortar and expanding online to diversify your income streams

📚MENTIONED IN THIS EPISODE
• Free Guide: 15 Ways to Create Additional Income Streams Online: https://elizabethyang.biz/monetizeexpertiseonlineguide


—
WIN 1 MONTH ACCESS TO SALES MASTERY MASTERMIND
Today through Tuesday, August 15, when you subscribe, leave a review, and share it , you’ll be entered to win 30 days of access to Sales Mastery Mastermind, the place to be to master classy sales conversations that convert into premium client YESES! 
Each week focuses on targeted areas in order for you to master sales from your success mindset to tactical lead generation and sales skills and elevated strategies for high value clients. Focus areas include installing new success beliefs, sales role-playing, and conversations, taking messy action with lead generation and tactical nurturing and follow-up strategies. 
To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify
Then, write a review, take a screenshot of the review and share that screenshot on your Facebook Profile, and tag me! 
You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook!

—
💸Grab the Free Conversations to Dollars: Your High-Value Worth Sales Guide
Turn your classy conversations into happy sales with your high-value worth sales guide! Inside you’ll get the 6 Magical Words that (Nearly) Guarantees You Get A Reply Back to DM Do’s & Don’ts to The 3 Common Objections with Premium Sales & How to Respond and so much more!
Sign Up for Conversations to Dollars

—
📲Stay motivated and get our latest happy social sales and legendary living tips by texting the word MINDSET to 651-565-6556

—
💛JOIN THE FACEBOOK GROUP 
For 6-to 7-figure earners, professional service providers, coaches, and consultants looking to up level their high-value worth shift to become the premium first choice attracting high-end clients on social media as the main source of lead generation This is the community if you’re looking to elevate your brand authority to charge more, improve quality leads and have more authentic conversations that convert into happy sales.
a...

An online business sounds promising with flexibility for many. But leading  your online business or expanding your brand online can bring up a lot of fear at first. 
But when Kari Poppleton was diagnosed with a disability later in life and didn’t have the same physical capabilities she previously had, an online business was an exciting opportunity that gave her hope for having a fulfilling career that could meet her needs.
She knew she could design a service and create an online business that would allow her the flexibility she needed for her well-being while giving her the opportunity to replace her disability income. 
In this episode, Kari and I discuss how she designed an online business to support her disability. She also shares how she overcame the idea that she needed to “prove she was worthy” — a fear many of us face when becoming more visible and expanding our brand online. 

02:57 — Why knowing your marketing numbers makes it easier to scale your business
05:09 — How Kari’s disability changed what she could do in her career and inspired her business
09:53 — How online business was an opportunity for Kari to replace her disability income while allowing her to work in a way that suited her physical needs
13:09 — How to get passed the idea that you need to “prove your worthy” 
18:51 — How to grow into four-figure pricing when you’re starting from scratch 
23:01 — The common mistakes that people make with their data and using it to scale their business 
29:45 — How entrepreneurship affects parenting and how we raise our children 
32:57 — Why and what to consider when hiring a professional with a disability 


👋 CONNECT WITH KARI POPPLETON (SHE/HER)
Kari Poppleton is a Certified Director of Operations and Certified Dashboard Designer who is passionate about helping online business owners understand their numbers so they can make data-driven decisions. From the time she started an E-Comm company over a dozen years ago - and through years of supporting six- and seven-figure entrepreneurs with streamlining and systematizing their business operations - Kari has first-hand experience with the importance of identifying a business’ key numbers and tracking them reliably.

You can download Kari’s free 5 Questions Your Data Can Answer For You guide here: 
https://www.karipoppleton.com/questions 
Website: https://www.karipoppleton.com/ 
Instagram: https://www.instagram.com/karipoppleton/


—
WIN 1 MONTH ACCESS TO SALES MASTERY MASTERMIND
Today through Tuesday, August 15, when you subscribe, leave a review, and share it , you’ll be entered to win 30 days of access to Sales Mastery Mastermind, the place to be to master classy sales conversations that convert into premium client YESES! 
Each week focuses on targeted areas in order for you to master sales from your success mindset to tactical lead generation and sales skills and elevated strategies for high value clients. Focus areas include installing new success beliefs, sales role-playing, and conversations, taking messy action with lead generation and tactical nurturing and follow-up strategies. 
To enter, subscribe to my YouTube channel @ElizabethYang_real and on a href="https://podcasts.apple.com/us/podcast/elizabeth-yang-show-social-sales-strategy-for-diverse-leaders/id1690472102"...

Do you have a fear of raising your prices even after years being in business? 
You might think by raising your prices you’ll lose your current clients or that it will be more difficult to find new clients. 
Sheng Vang, the owner of Ink Beauty by Sheng, which offers high-quality cosmetic tattooing and lash extensions, had this fear and she hadn’t increased her prices for four years since she started her business. 
Despite having years of experience under her belt, happy and loyal clients, and a strong expertise in her skillset, she had fear and limiting beliefs come up every time she would think about raising her prices. 

Here, you’ll hear how Sheng was able to overcome those fears and reframe her thoughts around pricing, plus what shifted with her clients and the results she created from doing so. 

01:48 — Why having a strong point of view makes you an expert that people instantly trust 
03:30 — How to shift out of pricing you’ve had for years and the changes that happen in your business when you do 
05:24 — What is needed to move through your fear of raising prices — even when you’re nervous about losing clients
09:17 — How the right followership on social media can increase sales 
14:55 — How 1 shift lead to 50% increase in sales 

🚀 APPLY FOR THE SOCIAL SALES ACCELERATOR 
The new way to sell is on social media. This accelerator is for professional service-based entrepreneurs desiring to learn how to generate leads online by optimizing their social media presence to convert their dreamy premium clients into sales. All with no ad spend.
Apply here: https://elizabethyang.biz/thesocialsalesaccelerator-results 

👋 CONNECT WITH SHENG VANG
Sheng Vang is owner of Ink Beauty by Sheng, which offers high-quality cosmetic tattooing and lash extensions. She loves helping people feel more confident and beautiful by enhancing their natural beauty. She believes that brows give women confidence and is passionate about providing education to women to become successful. 

Website: https://www.inkbeautysalon.com/
Instagram: https://www.instagram.com/inkbeauty_sheng 
Facebook: https://www.facebook.com/inkbeautybysheng


—
WIN 1 MONTH ACCESS TO SALES MASTERY MASTERMIND
Today through Tuesday, August 15, when you subscribe, leave a review, and share it , you’ll be entered to win 30 days of access to Sales Mastery Mastermind, the place to be to master classy sales conversations that convert into premium client YESES! 
Each week focuses on targeted areas in order for you to master sales from your success mindset to tactical lead generation and sales skills and elevated strategies for high value clients. Focus areas include installing new success beliefs, sales role-playing, and conversations, taking messy action with lead generation and tactical nurturing and follow-up strategies. 
To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or a href="https://open.spotify.com/show/4y4yonBV1KSSritusEBmCJ"...

Even established businesses can still make these startup mistakes. 
When you first start your business, it can be easy to think if you offer lower prices or a discount it will help you attract those initial clients and think that they’ll have such a great experience, they’ll buy again at full price. 
Discounts and low prices attract “Walmart” shoppers. 

When you want to raise your prices and work with more high-end clients, you can’t turn those “Walmart” shoppers into “Nordstrom” shoppers. 

Becoming first choice for high value clients is all about your premium brand and positioning over time.

In this episode, Elizabeth shares what you need to understand about high-end buyer psychology and three strategies you can start using now to attract high value clients who will buy at any price point. 

01:44  — Discounting or starting at a lower price point positions you like Walmart
03:01 — Becoming the first choice for high value clients is all about your premium brand and positioning over time
04:01 — Understanding the psychology of transactional buyers, value buyers, and relationship buyers 
12:49 — How to go from general to specialized to attract high value clients 
16:06 — Why a couple of weeks isn’t enough time to determine if your messaging is working
17:59 — How to ensure your experience delivers on your brand promise
19:42 — What results you can expect when you focus on building a premium brand 


🚀 APPLY FOR THE SOCIAL SALES ACCELERATOR 
The new way to sell is on social media. This accelerator is for professional service-based entrepreneurs desiring to learn how to generate leads online by optimizing their social media presence to convert their dreamy premium clients into sales. All with no ad spend.
https://elizabethyang.biz/thesocialsalesaccelerator-results



—
WIN 1 MONTH ACCESS TO SALES MASTERY MASTERMIND
Today through Tuesday, August 15, when you subscribe, leave a review, and share it , you’ll be entered to win 30 days of access to Sales Mastery Mastermind, the place to be to master classy sales conversations that convert into premium client YESES! 
Each week focuses on targeted areas in order for you to master sales from your success mindset to tactical lead generation and sales skills and elevated strategies for high value clients. Focus areas include installing new success beliefs, sales role-playing, and conversations, taking messy action with lead generation and tactical nurturing and follow-up strategies. 
To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify
Then, write a review, take a screenshot of the review and share that screenshot on your Facebook Profile, and tag me! 
You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook!

—
💸Grab the Free Conversations to Dollars: Your High-Value Worth Sales Guide
Turn your classy conversations into happy sales with your high-value worth sales guide! Inside you’ll get the 6 Magical Words that (Nearly) Guarantees You Get A Reply Back to DM Do’s & Don’ts to...