Elle Woulfe is the Vice President of Growth Marketing at InVision and was named one of the most fascinating people in B2B Marketing in 2019. She is a veteran revenue-focused marketer with over 20 years of experience in digital marketing, demand generation, brand management and go-to-market strategies. Elle shares her story, how she discovered her path to marketing, and what it’s like herding and raising chickens during the pandemic.
[2:35] What has kept Elle engaged during the pandemic?
[6:15] Although there will be a bit of disruption, we and businesses are much more resilient than we realize.
[8:55] Elle really enjoyed spending extra time with her children during this pandemic.
[12:30] Why does Elle feel like her degree is irrelevant?
[16:25] Elle was in sales for two years and, wow, was it hard!
[22:50] Elle got laid off in January of 2009 and it was a terrifying job market to be faced with.
[27:35] Elle shares her experiences at Eloqua and why it was an amazing place to work.
[35:15] Why is Elle so attracted to working for high-growth companies?
[37:15] What’s it like working with Brian Kardon, the CMO of InVision?
[43:25] Elle shares her management style and why it’s important to just get out of people’s way.
[47:15] How does Elle manage a remote culture?
[54:40] What has parenthood taught Elle about leadership?
[57:15] Does Elle have a desire to become an entrepreneur?
Mentioned in This Episode:
Elle on LinkedIn