22 min

Ellen Bennett and Schessa Garbutt Help Latinx Therapy's Founder Refresh Her Brand Wireframe

    • Design

Therapist Adriana Alejandre is great at helping patients refresh their mindsets and improve their mental health. But when it comes to her own branding, she feels stuck in the past and just stuck creatively. Her mental health org, Latinx Therapy, has grown in leaps and bounds since it was founded in 2018, and it’s time for a branding update. Khoi’s challenge today is helping Adriana feel inspired to create a new look that represents the breadth of the Latinx population and herself, so Latinx Therapy can move with confidence and clarity into its next stage.

Therapist Adriana Alejandre is great at helping patients refresh their mindsets and improve their mental health. But when it comes to her own branding, she feels stuck in the past and just stuck creatively. Her mental health org, Latinx Therapy, has grown in leaps and bounds since it was founded in 2018, and it’s time for a branding update. Khoi’s challenge today is helping Adriana feel inspired to create a new look that represents the breadth of the Latinx population and herself, so Latinx Therapy can move with confidence and clarity into its next stage.

22 min