Content Strategy Insights Larry Swanson

Tuija Riekkinen brings a unique perspective to scaling both content and design operations, as well as other digital initiatives.
She has applied her holistic and pragmatic enterprise product management skills at organizations like IKEA, where she has worked on both their design system and content management system.
Tuija is a persuasive advocate of keeping design and content concerns separate to enable "creativity at scale."
https://ellessmedia.com/csi/tuija-riekkinen/

Michael Haggerty-Villa's work with content and designs systems spans the history of these practices. From his work at eBay on one of the earliest design systems up until today, he has been at the forefront of both content strategy leadership and design system innovation. 
This conversation focuses on design systems, but it was inevitable that Michael's content strategy wisdom would shine through, too.
https://ellessmedia.com/csi/michael-haggerty-villa/

Gladys Diandoki brings a strong research mindset and a consistent focus on strategy to her content work. Her approach results in both solid design results and an increased appreciation for content design among her colleagues and clients.
It's not only her clients who benefit from her work. Gladys is also an active leader in the field, speaking regularly at conferences, writing, and hosting gatherings like the "Beyond The Cover" book club.
https://ellessmedia.com/csi/gladys-diandoki/

Wojtek Aleksander is a business-focused, inclusive content designer based in Poland.
Working in a profession in which English-language educational materials dominate, he addressed the need for Polish-language content guidance by writing "UX Writing: The Power of Language in Digital Products."
One big challenge he faces when crafting inclusive content in Polish is working with the language's strongly gendered and inflected grammar. 
https://ellessmedia.com/csi/wojtek-aleksander/

Most enterprises and software companies now have design systems, and many have content operations and/or design operations teams.
At Cisco, Barbara Blythe works on the content design operations team. She focuses on sharing content guidance across the products she serves, enabling not only content designers but also their UX design and engineering partners to efficiently create consistent product content.
https://ellessmedia.com/csi/barbara-blythe/

Nicole Michaelis brings a thoughtful leadership style and deep and varied experience to her content design work.
Like all of us, she is pondering how to best use AI in her practice and wrestling with the impacts of layoffs and other change in the content and design professions. 
Despite the current challenging business and labor environment, she's hopeful for the future and offers encouragement to both current and future content designers.
https://ellessmedia.com/csi/nicole-michaelis-2/