Email Marketing for E-Commerce Business Owners with Tracey Smith The UN-Balanced CEO

Content marketing, paid ads, S.E.O are all amazing strategies to help you, as e-commerce business owner attract potential and paying customers.
But what about email marketing?

Is it a strategy for the dark ages or a powerful strategy hold it's own in the 21st century and beyond.

In today's episode I'm joined by Tracey Smith from Identify Marketing where we talk all things email marketing, sequences and why this form of marketing strategy will deliver you more bang for your buck and a high return on your investment.


HERE'S WHAT WE COVER:
+ Why email marketing is a CRUCIAL growth strategy to incorporate into your business
+ How to increase your 'open rates' with automations and segments
+ Active Campaign, Mail Chimp, Mailer Lite... How to choose the best email provider for you and your business needs
+ How to navigate your way through IoS changes and up coming email encryption challenges
+ Plus, so much more!

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3. PM Lou on Facebook - let's chat! Louise Stephens - Business Coach

Full show notes for all episodes can be found at: Strategies to Monetise - The Podcast