Email Marketing that Works w/Liz Wilcox

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Your followers don't belong to you, but your e-mail list does!

In this episode, I’m joined by Survivor alum and self-proclaimed “Fresh Princess of Email,” Liz Wilcox - and she’s sharing her best strategies for connecting with people and making sales through e-mail marketing.

Whether you’ve been avoiding email marketing because it feels boring, sleazy, or just overwhelming, this convo is packed with simple, practical shifts that will help you build an e-mail list that works for you - and have fun doing it.

We talk about:

• Why your email list is the most important asset in your business 
• How to grow your list using what you already have (no tech overload or fancy funnels required)
• What makes a killer freebie (and why yours might be missing the mark)
• Mistakes you might be making on your lead magnet landing page
• Creative ideas for growing your audience fast - even offlin
• And how to choose list-building strategies that fit YOUR strengths and vibe

Liz’s whole approach is about keeping it simple, keeping it human, and keeping it you.

Links & References:

• Join us at our next PWR Virtual Speed Networking Event!
• For even deeper connections, check out the Powerful Women Rising Community!
• CLICK HERE to get Liz's free welcome sequence template, 3 newsletter samples, and 52 subject lines - or check out her $9/month Email Marketing Membership that’ll save you hours and get your emails DONE.

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Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.

Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.

She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.

Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet.  She loves iced coffee, Taylor Swift, and buying books she'll never read.