54 min
Embracing GA4, Cookie-less Web, and Brand-Focused Marketing with Jeff Greenfield Marketing CLARITY Podcast
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- Marketing
In this episode of the Marketing CLARITY Podcast, I'm joined by Jeff Greenfield (Co-Founder and CEO of Provalytics), as we navigate the changing landscape of digital marketing. Get ready for a deep dive into Google Analytics 4 (GA4) and the decline of third-party cookies - how are these changes impacting the marketing industry, and what does it mean for your marketing strategies?
You'll hear expert insights on the potential challenges and opportunities that come with the shift to GA4 and the demise of third-party cookies. It's not all data doom and gloom—this episode will inspire both marketers and business owners to explore new creative ways to analyze and target audiences, with a renewed focus on storytelling and branding.
👉RightBlogger.com : Create great content faster. Unlock Limitless Creativity with AI-powered tools.
IN THIS EPISODE:
0:00 - History + Evolution of Google Analytics
11:22 - Impact of GA4
16:12 - Why Digital Ads Are Not Effective
28:26 - The Attribution Problem
43:39 - The Impact of Safari's Major Privacy Update
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Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps the show get discovered by other people looking for marketing help. Plus, I love reading reviews!
For show notes and to listen online: https://www.marketingclaritypodcast.com
➕ Join my FREE Marketing CLARITY Community full of tips, strategies, and how-to’s related to marketing, content creation, sales, and social media.
➕ Are you wandering around in a marketing fog? My Marketing CLARITY Guide can help! Learn more at http://getmarketingclarity.com/
CONNECT WITH TRICYCLE CREATIVE
Website: https://tricycle-creative.com
YouTube: https://youtube.com.com/tricyclecreative
TikTok: https://www.tiktok.com/@hellotricycle
Instagram: https://www.instagram.com/hellotricycle
Facebook: https://www.facebook.com/hellotricycle
Twitter: https...
In this episode of the Marketing CLARITY Podcast, I'm joined by Jeff Greenfield (Co-Founder and CEO of Provalytics), as we navigate the changing landscape of digital marketing. Get ready for a deep dive into Google Analytics 4 (GA4) and the decline of third-party cookies - how are these changes impacting the marketing industry, and what does it mean for your marketing strategies?
You'll hear expert insights on the potential challenges and opportunities that come with the shift to GA4 and the demise of third-party cookies. It's not all data doom and gloom—this episode will inspire both marketers and business owners to explore new creative ways to analyze and target audiences, with a renewed focus on storytelling and branding.
👉RightBlogger.com : Create great content faster. Unlock Limitless Creativity with AI-powered tools.
IN THIS EPISODE:
0:00 - History + Evolution of Google Analytics
11:22 - Impact of GA4
16:12 - Why Digital Ads Are Not Effective
28:26 - The Attribution Problem
43:39 - The Impact of Safari's Major Privacy Update
=============
Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps the show get discovered by other people looking for marketing help. Plus, I love reading reviews!
For show notes and to listen online: https://www.marketingclaritypodcast.com
➕ Join my FREE Marketing CLARITY Community full of tips, strategies, and how-to’s related to marketing, content creation, sales, and social media.
➕ Are you wandering around in a marketing fog? My Marketing CLARITY Guide can help! Learn more at http://getmarketingclarity.com/
CONNECT WITH TRICYCLE CREATIVE
Website: https://tricycle-creative.com
YouTube: https://youtube.com.com/tricyclecreative
TikTok: https://www.tiktok.com/@hellotricycle
Instagram: https://www.instagram.com/hellotricycle
Facebook: https://www.facebook.com/hellotricycle
Twitter: https...
54 min