Emily Griffith: Building Lil Bucks From The Ground Up

Emily Griffith shares her story of starting and building America’s sprouted buckwheat brand - Lil Bucks. While living in Australia, Emily had a life changing açaí bowl that inspired her to build a brand of her own. The bowl had sprouted buckwheat seeds as a replacement to granola that's usually sprinkled on top - it was not too sweet, had the perfect crunch and soon became her new obsession. Once Emily noticed there were no dedicated sprouted buckwheat brands here in the U.S., she decided to launch Lil Bucks. Once she moved back to Chicago after living in Australia, she took on freelance gigs to bootstrap her business. Emily went from selling at local farmers markets to selling in major retail stores across the U.S.

In this episode, Emily chats with host Danielle about buckwheat production, bootstrapping a business, the realities of being a food entrepreneur and fulfilling her vision of creating a national, natural health brand. Tune in and follow @lovelilbucks on Instagram and use code fromthegrounduppod on www.lovelilbucks.com for 20% off your first purchase!