45 min

Emma Conroy - Emma's bakery #046 Ballarat Talks

    • Business

Emma Conroy is the owner of Emma’s Bakery in Sturt Street, Alfredton. The successful bakery opened direct to the public in 2021 after Emma first started selling her baked goods at the Trash and Treasure market in Creswick Rd in 2015. Emma’s journey to her own business has been an interesting one, having grown up in Daylesford with her parents and siblings, Emma left school at the age of 15 and fell into a baker’s apprenticeship through Purtell’s Bakehouse. After two and a half years working full time, Emma moved to Sydney as a 17 year old to follow her passion in equestrian and show jumping. Working seven days a week training and preparing horses for competitions Emma was fortunate to be able to travel to Europe for three and a half months in an attempt to qualify for the 2004 Australian Olympic Equestrian Team, though unsuccessful in her pursuit, Emma still competed on the world stage and won medals for equestrian around Europe.   After returning to Australia, Emma decided to move home and began working track work for Ballarat thoroughbred trainer, Darren Weir. When Emma gave birth to her first child, having worked long hours since leaving highschool at 15, the shift to being at home with her new baby was a huge upheaval for Emma and she began to suffer from post natal depression. To preserve her mental health Emma began baking to pass the time and was soon providing delicious home baked treats to family and friends. Her desire to return to work in 2015 required her to find a job that worked around her young family, the Trash and Treasure Market on a Sunday provided a great opportunity for Emma to showcase her baked goods and through this she was able to establish a great wholesale network through various local cafes and independent grocery stores. Having registered her personal home kitchen to commercial standard, Emma soon outgrew her home bakery and had to develop her own commercial space. The opening of her own retail space was the icing on the proverbial cake for Emma. With her incredible work ethic and award winning cakes and pies, Emma’s bakery is quickly becoming a Ballarat legend for a whole host of delicious baked treats!

Emma Conroy is the owner of Emma’s Bakery in Sturt Street, Alfredton. The successful bakery opened direct to the public in 2021 after Emma first started selling her baked goods at the Trash and Treasure market in Creswick Rd in 2015. Emma’s journey to her own business has been an interesting one, having grown up in Daylesford with her parents and siblings, Emma left school at the age of 15 and fell into a baker’s apprenticeship through Purtell’s Bakehouse. After two and a half years working full time, Emma moved to Sydney as a 17 year old to follow her passion in equestrian and show jumping. Working seven days a week training and preparing horses for competitions Emma was fortunate to be able to travel to Europe for three and a half months in an attempt to qualify for the 2004 Australian Olympic Equestrian Team, though unsuccessful in her pursuit, Emma still competed on the world stage and won medals for equestrian around Europe.   After returning to Australia, Emma decided to move home and began working track work for Ballarat thoroughbred trainer, Darren Weir. When Emma gave birth to her first child, having worked long hours since leaving highschool at 15, the shift to being at home with her new baby was a huge upheaval for Emma and she began to suffer from post natal depression. To preserve her mental health Emma began baking to pass the time and was soon providing delicious home baked treats to family and friends. Her desire to return to work in 2015 required her to find a job that worked around her young family, the Trash and Treasure Market on a Sunday provided a great opportunity for Emma to showcase her baked goods and through this she was able to establish a great wholesale network through various local cafes and independent grocery stores. Having registered her personal home kitchen to commercial standard, Emma soon outgrew her home bakery and had to develop her own commercial space. The opening of her own retail space was the icing on the proverbial cake for Emma. With her incredible work ethic and award winning cakes and pies, Emma’s bakery is quickly becoming a Ballarat legend for a whole host of delicious baked treats!

45 min

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