33 episodes

The podcast all about branding, marketing, design, technology, and whatever else is on Britton's mind.

Empac Weekly Britton Lorentzen

    • Business
    • 5.0 • 1 Rating

The podcast all about branding, marketing, design, technology, and whatever else is on Britton's mind.

    Millennials are approaching the job search wrong. It's time to consider a new approach to landing the dream job.

    Millennials are approaching the job search wrong. It's time to consider a new approach to landing the dream job.

    College graduation is here! It seems like it's been a long-time coming given the long nights finishing up papers, all the Red Bulls drank while studying for finals, and now it's all coming to a bittersweet end where you and your friends depart and find jobs or internships at companies you admire. There's one problem: hundreds and thousands of smart college grads are applying to the same jobs you are. I've been in that spot before... and would love to offer some insight into what I did to differentiate myself from the rest of a talented, competitive pool of graduating millennials.

    • 7 min
    What's the Difference Between UI and UX Design

    What's the Difference Between UI and UX Design

    UI and UX design is becoming widely popular in the design space. One of my colleagues asked me what the difference was between the two genres of design. In this episode of Empac Weekly, I talk about my interpretation of UI and UX design and give examples of what each role does.

    • 24 min
    It's Time to Combine Out-Of-Home Advertising With Your Digital Experience... If You Haven't Started Already.

    It's Time to Combine Out-Of-Home Advertising With Your Digital Experience... If You Haven't Started Already.

    I read through an infographic the other day that got me thinking about Out-of-Home advertising and how it's still a prominent component of the marketing mix. It gave me ideas for how companies and advertisers can combine out-of-home advertising and digital strategy to create an incredible experiences that are unique and engaging.

    • 11 min
    Singular Thinking is Dividing Us... It's Time to Rethink How We Design Social Media Interaction.

    Singular Thinking is Dividing Us... It's Time to Rethink How We Design Social Media Interaction.

    It's incredible how fast information disseminates across the internet. It seems like a daily occurrence where we are learning about the latest shooting, the next stupid craze or challenge that people are involved in, or how a company recently mishandled millions of profiles worth of user data. The way information is being shared and advertised are driving us towards silos of singular and reinforced thinking that is driving the nation apart. It's time to rethink how we design social media interaction and realize how much influence social media has on our society.

    • 9 min
    A Lesson in Leadership from a Stranger on the Pier

    A Lesson in Leadership from a Stranger on the Pier

    It was a beautiful day in the northwest today, so I decided to head up to Seattle and walk the waterfront. While I was out, I witnessed an act of leadership that I believe we all can learn from... and it all started with a random stranger on the pier.

    • 7 min
    When to Consider Redesigning Your Website

    When to Consider Redesigning Your Website

    There are times when you feel like you may want to redesign your website. However, it's important to understand why someone would want to redesign their website and what someone should consider before starting the process. Here are three primary reasons why someone would want to redesign their website.

    • 8 min

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