Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeXFactor, A Lawfully Good Podcast.
In this episode, they are rejoined by Katy Goshtasbi, a former lawyer, a change and branding expert, and the founder of Puris Consulting, to discuss the impact that diversity and inclusion can have in law firms. She describes how shifting a lawyer’s personal brand assists in the evolution of how one views diversity, inclusion, and biases.
Katy emphasizes the importance of remaining conscious and aware when navigating legal branding, as well as personal biases. She also talks about the benefits of law firms in maximizing their employee’s natural strengths and minimizing their weaknesses.
Katy breaks down the critical importance of knowing what you want and knowing who your firm is, when building your law firm and incorporating diversity and inclusion into the process. She also talks about addressing potential discrimination issues that may be prevalent in a law firm and a law firm’s culture.