Employed to Self-Employed in 12 Months: Savings Plan, Pricing Truths + Social Strategy

A real-life, step-by-step plan to go from full-time employed to full-time self-employed in 12 months.

Ready to turn your side hustle into your full-time income? In this solo episode, Amanda Hughes shares the exact, real-life steps she used to leave her 9–5 and become fully self-employed in just 12 months. We dig into the money plan (including how much she saved) the early pricing mistakes, why “post & pray” isn’t a strategy, and how getting clear on your ideal client changes everything. 

If you want a practical roadmap to quit your job without chaos, this is your episode.

In this episode you'll discover:

• The simple savings target that made leaving possible (and how to set yours)
• A starter profit split to cover costs, pay yourself, and reinvest
• Pricing truths: why undercharging hurts growth and how to fix it
• The attract → nurture → convert content mix that builds demand
• The #1 thing Amanda would change to reach her goal faster

Links & resources mentioned:

Amanda's own struggle with ideal client & how she turned it around

Ideal Client eBook

Embracing the pivot: My 10 year journey of business evolution & growth

Special thanks to our sponsor:

 This episode is sponsored by KM Tax Returns. KM tax returns is a unique small business accountant that checks in monthly so you always know your numbers, stay on top of tax, and avoid end-of-year stress. Get more details at kmtaxreturns.co.uk

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