Employer Branding Podcast

Jorgen Sundberg
  • 4.9 (26)
  • BUSINESS
Employer Branding Podcast

Learn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans. In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as Google, Microsoft, Salesforce, GE, Walmart, L'Oréal, and, Unilever. Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on the Link Humans blog and Undercover Recruiter — a popular resource on modern recruiting. Subscribe ==> https://employerbrandingpodcast.com Contact: leslie@linkhumans.com

  1. Keeping Your Employer Brand Fresh at a World-Renowned Organization, with Chris Colbert of Nokia

    SEP 26

    Keeping Your Employer Brand Fresh at a World-Renowned Organization, with Chris Colbert of Nokia

    Nokia’s business has shifted radically over their 150+ years. From a paper mill to the largest manufacturer of mobile devices to now working with NASA to install a communications network on the Moon. We find out how they keep their employer brand fresh through so many shifts in their business. Chris Colbert is the Global Head of Employer Brand at Nokia. Chris Colbert on LinkedIn: https://www.linkedin.com/in/chris-colbert/ Careers at Nokia: https://www.nokia.com/about-us/careers/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

    27 min
  2. How to Measure Your Employer Reputation, with Debbie Celado of CBRE

    AUG 30

    How to Measure Your Employer Reputation, with Debbie Celado of CBRE

    CBRE is the world’s largest commercial real estate firm. However, while brand awareness is high for people in the industry, they’re not on the radar for other talent pools they need to recruit from. We talk through how they measure employer reputation and set goals to improve brand awareness and the employee experience. Debbie Celado is the Global Head of Talent Marketing at CBRE. Debbie Celado on LinkedIn: https://www.linkedin.com/in/deborahcelado/ Careers at CBRE: https://www.cbre.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

    29 min
  3. Raising Brand Awareness with Employee Storytelling, with Neil Daly of RWE

    APR 25

    Raising Brand Awareness with Employee Storytelling, with Neil Daly of RWE

    RWE is one of Europe’s largest renewable energy companies with a wide variety of talent needs. In this episode, we find out how they raise brand awareness and activate their EVP with the help of employee storytelling. Neil Daly is the Global Head of Employer Brand & HR Communications at RWE. Neil Daly on LinkedIn: https://www.linkedin.com/in/neilwdaly/ Careers at RWE: https://www.rwe.com/careers/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

    31 min
  4. Establishing the Employer Brand Function on a Global Scale, with Stefanie Drerup of Siemens

    MAR 21

    Establishing the Employer Brand Function on a Global Scale, with Stefanie Drerup of Siemens

    Siemens is a 175-year-old multinational conglomerate that helps businesses around the world create smart infrastructure. In this episode, we learn how they established an employer brand function and activated their EVP. Stefanie Drerup is the Head of Strategic Talent Ecosystem Development and Employer Branding at Siemens. Stefanie Drerup on LinkedIn: https://www.linkedin.com/in/stefanie-drerup/ Jobs at Siemens: https://jobs.siemens.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

    25 min
  5. Defining Your Employer Brand, with Sandra Petschar of Booking.com

    FEB 22

    Defining Your Employer Brand, with Sandra Petschar of Booking.com

    Booking.com needs to attract talent with unique skill sets, like someone with customer service experience who is UK-based and speaks Norwegian. We learn how they address those needs by focusing on what sets them apart from their competitors. Sandra Petschar is the Global Talent Marketing & Employer Branding Manager at Booking.com. Sandra Petschar on LinkedIn: https://www.linkedin.com/in/sandrapetschar/ Booking.com Careers: https://careers.booking.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

    23 min
  6. Finding the Right Fit When You Have Strong Brand Recognition, with Andrew Paterson of the LEGO Group

    JAN 25

    Finding the Right Fit When You Have Strong Brand Recognition, with Andrew Paterson of the LEGO Group

    Almost everyone has fond memories of building LEGO sets as a kid. But how do they choose the right candidates in a sea of applications? We learn how the LEGO Group identifies talent to find the perfect fit. Andrew Paterson is the Global Employer Brand and Talent Attraction Lead at the LEGO Group. Andrew Paterson on LinkedIn: https://www.linkedin.com/in/andrew-paterson-fcipd-9a856976/ Behind the Bricks: https://www.lego.com/en-us/careers/stories World Employer Branding Day: https://www.worldemployerbrandingday.community/

    29 min
  7. Metrics for Employer Brand Success, with Doug Kelsall of Experian

    12/21/2023

    Metrics for Employer Brand Success, with Doug Kelsall of Experian

    Experian is a multinational data analytics and consumer credit reporting business. We sit down to discuss what metrics they look at to judge ROI on their employer branding efforts. Doug Kelsall is the Global Recruitment Marketing & Branding Director at Experian. Doug Kelsall on LinkedIn: https://www.linkedin.com/in/dougkelsall/ Careers at Experian: https://www.experian.com/careers/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

    27 min
  8. Measuring Employer Branding Impact, with Kenty Brumant of Thermo Fisher Scientific

    11/22/2023

    Measuring Employer Branding Impact, with Kenty Brumant of Thermo Fisher Scientific

    Today, we’re listening to a session Jörgen hosted at the Employer Branding Strategies Conference with Kenty Brumant. Together, they chat about employer brand strategy, activation, and measurement, and why Thermo Fisher has a company page on Stack Overflow. Kenty Brumant is the Senior Manager of Talent Attraction and Employer Brand at Thermo Fisher Scientific. Kenty Brumant on LinkedIn: https://www.linkedin.com/in/kentybrumant/ Careers at Thermo Fisher: https://jobs.thermofisher.com/global/en Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

    31 min
See All (307)

4.9
out of 5
26 Ratings

About

Learn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans. In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as Google, Microsoft, Salesforce, GE, Walmart, L'Oréal, and, Unilever. Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on the Link Humans blog and Undercover Recruiter — a popular resource on modern recruiting. Subscribe ==> https://employerbrandingpodcast.com Contact: leslie@linkhumans.com

Information

  • Creator
    Jorgen Sundberg
  • Years Active
    2014 - 2024
  • Episodes
    307
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    Employer Branding Podcast

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