Employer Branding Podcast Jorgen Sundberg

The Asia-Pacific region contains a wide variety of cultures, languages, and challenges that present a unique set of challenges for employer branding. We find out how Google’s strategy for reaching the top tech talent in the region.

Glynnis Quek is the APAC Online Marketing Lead at Google.

Glynnis Quek on LinkedIn: https://www.linkedin.com/in/glynnisquek/?originalSubdomain=sg

Life at Google: https://blog.google/inside-google/life-at-google/

Mary Streezel’s episode: https://linkhumans.com/google-employer-brand-strategy/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

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Netflix is famous for its “Seeking Culture” memo. So what is it like to run employer branding at a company with a reputation for its unique approach to company culture?

Sergio Ezama is the Chief Human Resources Officer at Netflix.

Sergio Ezama on LinkedIn: https://www.linkedin.com/in/sergioezama/

Jobs at Netflix: https://jobs.netflix.com/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

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Mars is a large, multinational organization with business units in everything from candy to pet care. So what happens when they need to refresh their EVP? We find out how they used Employer Brand Index data to help them find something that works.

Marie Codet is the Global Employer Reputation Manager at Mars.

Marie Codet on LinkedIn: https://www.linkedin.com/in/marie-codet/

Careers at Mars: https://careers.mars.com/global/en

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

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At HelloFresh, the Employer Branding team takes an Agile approach with cross-functional training focused on upskilling recruiters into marketing. We talk about how this leads to more creativity, more opportunities, and a more responsive employer brand.

Carolina Guillen is the Head of Global Talent Marketing and Engagement at HelloFresh.

Carolina Guillen on LinkedIn: https://www.linkedin.com/in/cguillea/

HelloFresh on LinkedIn: https://www.linkedin.com/company/hellofresh/

HelloCommunity Blog: https://careers.hellofresh.com/global/en/blog

Careers at HelloFresh: https://careers.hellofresh.com/global/en

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

With employment in the US at an all-time high, we talk to one company that has found success targeting passive candidates: talent that isn’t necessarily actively looking for a job but might make the move for the right fit.

Kelly Cruse is the VP of HR and Chief Diversity Officer at Atlas World Group.

Kelly Cruse on LinkedIn: https://www.linkedin.com/in/kelly-cruse-5941bb3/

Atlas World Group on LinkedIn: https://www.linkedin.com/company/atlas-van-lines/

Atlas Van Lines Careers & Culture: https://www.atlasvanlines.com/about/careers-culture

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

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Our guest today was tasked with staking out an EVP at ADT, a longstanding organization with a wide range of employee personas. We talk about how they developed their EVP and their strategy to activate it throughout the business.

Kayla Branham is the Marketing Manager of Talent Acquisition at ADT.

Kayla Branham on LinkedIn: https://www.linkedin.com/in/kayla-branham/

Jobs at ADT: https://jobs.adt.com/

The Talent Marketing Board: https://board.org/talent/

Allison Kruse’s three steps for EVP activation: https://linkhumans.com/baxter-evp/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!