29 episodes

Empowered Artists: a podcast for Artists who want to bring their visions of success to life!

Empowered Artists Tamara Hergert

    • Arts
    • 5.0 • 1 Rating

Empowered Artists: a podcast for Artists who want to bring their visions of success to life!

    How to get gallery representation

    How to get gallery representation

    Here are some tips on how to get gallery representation as an artist:


    Build a strong portfolio. Your portfolio is your most important tool when it comes to getting gallery representation. Make sure it showcases your best work and that it is well-curated.


    Do your research. Before you start approaching galleries, it's important to do your research and to find galleries that are a good fit for your work. Look at the type of art they represent, the size of their spaces, and their location.


    Network with other artists. Networking with other artists is a great way to learn about galleries and to get your work seen by people in the art world. Attend art openings, join artist groups, and connect with people on social media.


    Be persistent. It may take some time to find a gallery that is interested in representing you. Don't get discouraged if you don't get representation right away. Just keep working hard and keep submitting your work to galleries.



    Here are some additional tips that you may find helpful:


    Be professional. When you approach galleries, it's important to be professional. This means being organized, being prepared, and being respectful of the gallery's time.


    Be patient. It may take some time to find a gallery that is interested in representing you. Don't get discouraged if you don't get representation right away. Just keep working hard and keep submitting your work to galleries.


    Be yourself. Don't try to be someone you're not when you're approaching galleries. Galleries want to represent artists who are authentic and who have their own unique voice.



    Here are some of the things you can do to increase your chances of getting gallery representation:


    Have a strong online presence. Make sure your website is up-to-date and that it showcases your best work. You should also be active on social media and use it to connect with other artists and art collectors.


    Get involved in the art community. Attend art openings, join artist groups, and volunteer at art fairs. This will help you to get your work seen by more people and to build relationships with people in the art world.


    Submit your work to juried exhibitions. Juried exhibitions are a great way to get your work seen by people in the art world. If your work is selected for a juried exhibition, it will be shown alongside other artists' work, which will give you the opportunity to network with other artists and art collectors.



    Getting gallery representation can be a challenge, but it is definitely possible. By following these tips, you can increase your chances of getting gallery representation and taking your art career to the next level.

    Have a lovely week!



    Tamara



    Mentions:

    Empowered Artists: https://www.empoweredartists.co



    PS: Don’t forget to grab these helpful guides and sign up for these free workshops:



    7 Great Art Spots to Get Featured In Easily https://www.empoweredartists.co/get-featured



    3 Easy Steps to improve you Art practice revenue: https://www.empoweredartists.co/3-easy-steps



    Learn how to price your art with this free on-demand 20 min masterclass: https://www.empoweredartists.co/pricing-commissioned-projects



    Learn how to make your artworks shoppable in Google search with this free on-demand 8-min workshop https://www.empoweredartists.co/free-workshop-shoppable



    Connect with Empowered Artists Community:

    Website: www.empoweredartists.co

    Facebook: Empowered Artists

    Instagram: @empowered.artists

    Youtube: @EmpoweredArtists

    Pinterest: @EmpoweredArtists

    Twitter: @EmpoweredArtists



    Connect with Tamara Hergert:

    Website: www.tamarahergert.com

    Instagram: @tamara_hergert

    Pinterest: @HergertTamara

    Facebook: Art by Tamara Hergert

    Twitter: @TamaraHergert

    Youtube: @TamaraHergert

    • 11 min
    Art Pricing Methods - explained

    Art Pricing Methods - explained

    Pricing your art can be a challenge, but it's an important part of selling your work. Here are some tips on how to price your art:


    Consider your materials and time. How much did you spend on materials? How long did it take you to create the piece? These are factors that should be considered when pricing your art.


    Look at the market. What are other artists charging for similar pieces? This will give you a general idea of what your art is worth.


    Factor in your skill level and prominence (big name clients, social media following, other media appearances or features). If you're a skilled artist, you may be able to charge more for your art. And, if you are both skilled and prominent, then it needs to be factored in.


    Consider your target audience. Who are you trying to sell your art to? If you're targeting high-end collectors, you'll need to price your art accordingly.


    Be flexible. You may need to adjust your prices depending on the market or the type of art you're selling.



    Here are some additional tips that you may find helpful:


    Do your research. Before you start pricing your art, it's important to do some research and to see what other artists are charging for similar pieces. This will give you a good starting point.


    Be realistic. It's important to be realistic when pricing your art. If you price your art too high, you may not be able to sell it.


    Be patient. It may take some time to find the right price for your art. Don't be discouraged if you don't sell your art right away. Just keep creating great art and promoting your work, and eventually you will find a buyer.



    Pricing your art the way it feels right to you is crucial to branding yourself and selling your work. By following these tips, you can price your art fairly and attract buyers.

    Here are some specific formulas you can use to price your art:


    Cost-plus pricing: This is the most basic way to price your art. You simply add up the cost of materials and time, and then add a markup.


    Competitive pricing: This method involves pricing your art similarly to other artists who create similar work.


    Value-based pricing: This method involves pricing your art based on the value you believe it has. This is a more subjective method, but it can be a good way to price your art if you believe it is truly unique and valuable.



    The best pricing method for you will depend on your individual circumstances. If you're not sure which method to use, you can try a combination of methods. For example, you could use cost-plus pricing as a starting point, and then adjust your prices based on the market or your target audience.

    No matter which method you choose, it's important to be consistent with your pricing. This will help you to build a reputation as a fair and reliable artist.

    Have a lovely week!



    Tamara



    Mentions:

    Empowered Artists: https://www.empoweredartists.co



    PS: Don’t forget to grab these helpful guides and sign up for these free workshops:



    7 Great Art Spots to Get Featured In Easily https://www.empoweredartists.co/get-featured



    3 Easy Steps to improve you Art practice revenue: https://www.empoweredartists.co/3-easy-steps



    Learn how to price your art with this free on-demand 20 min masterclass: https://www.empoweredartists.co/pricing-commissioned-projects



    Learn how to make your artworks shoppable in Google search with this free on-demand 8-min workshop https://www.empoweredartists.co/free-workshop-shoppable



    Connect with Empowered Artists Community:

    Website: www.empoweredartists.co

    Facebook: Empowered Artists

    Instagram: @empowered.artists

    Youtube: @EmpoweredArtists

    Pinterest: @EmpoweredArtists

    Twitter: @EmpoweredArtists



    Connect with Tamara Hergert:

    Website: www.tamarahergert.com

    Instagram: @tamara_hergert

    Pinterest: @HergertTamara

    Facebook: Art by Tamara Hergert

    Twitter: @TamaraHergert

    Youtube: @TamaraHergert

    • 9 min
    NFTs explained - What is an NFT?

    NFTs explained - What is an NFT?

    What is an NFT? A non-fungible token (NFT) is a unique digital asset that is stored on a blockchain. NFTs can represent anything from artwork to music to in-game items. They are often bought and sold with cryptocurrency, and they can be traded on online marketplaces.

    NFTs are unique because they cannot be replaced by another token. This means that each NFT is one-of-a-kind, and it cannot be copied or divided. This makes NFTs ideal for representing digital assets that are scarce or unique, such as artwork, collectibles, or in-game items.

    Here are some of the benefits of using NFTs:


    Uniqueness: NFTs are unique and cannot be replaced by another token. This makes them ideal for representing digital assets that are scarce or unique. For example, digital artist Beeple made over $69 million on NFTs.


    Scarcity: NFTs can be scarce, which can drive up their value. For example, the first tweet ever sent by Twitter CEO Jack Dorsey was sold as an NFT for $2.9 million.


    Transparency: NFTs are stored on a blockchain, which is a secure and transparent ledger. This means that the ownership of an NFT can be easily verified, and it is impossible to counterfeit or hack.


    Portability: NFTs can be easily transferred between wallets, which makes them easy to trade or sell.



    However, there are also some risks associated with NFTs:


    Fraud: There have been reports of fraud and scams involving NFTs. It is important to do your research before buying or selling an NFT.


    Volatility: The value of NFTs can be volatile, which means that their prices can fluctuate wildly. This makes them a risky investment.


    Environmental impact: The creation of NFTs requires a lot of energy, which can have a negative impact on the environment.



    Overall, NFTs are a new and emerging technology with the potential to revolutionize the way we own and trade digital assets. However, there are also some risks associated with NFTs, and it is important to do your research before buying or selling them.

    Have a lovely week!



    Tamara



    Mentions:

    Empowered Artists: https://www.empoweredartists.co



    PS: Don’t forget to grab these helpful guides and sign up for these free workshops:



    7 Great Art Spots to Get Featured In Easily https://www.empoweredartists.co/get-featured



    3 Easy Steps to improve you Art practice revenue: https://www.empoweredartists.co/3-easy-steps



    Learn how to price your art with this free on-demand 20 min masterclass: https://www.empoweredartists.co/pricing-commissioned-projects



    Learn how to make your artworks shoppable in Google search with this free on-demand 8-min workshop https://www.empoweredartists.co/free-workshop-shoppable



    Connect with Empowered Artists Community:

    Website: www.empoweredartists.co

    Facebook: Empowered Artists

    Instagram: @empowered.artists

    Youtube: @EmpoweredArtists

    Pinterest: @EmpoweredArtists

    Twitter: @EmpoweredArtists



    Connect with Tamara Hergert:

    Website: www.tamarahergert.com

    Instagram: @tamara_hergert

    Pinterest: @HergertTamara

    Facebook: Art by Tamara Hergert

    Twitter: @TamaraHergert

    Youtube: @TamaraHergert

    • 8 min
    Top 7 Art Business Models in 2024

    Top 7 Art Business Models in 2024

    There are many different art business models that artists can use to make money from their work. Some of the most common models include:


    Direct to collector: This is the most basic model, where artists sell their work directly to collectors. This can be done through art shows, galleries, online marketplaces, or even their own website.


    Gallery sales: This model involves artists working with galleries to sell their work. Galleries typically take a commission on sales, but they can also provide artists with exposure and marketing opportunities.


    Prints & reproductions: This model involves artists selling prints or reproductions of their work. This can be a good way to make money from popular pieces of art, or to reach a wider audience.


    Commissions: This model involves artists creating artwork on commission for clients. This can be a good way to make money from specific projects, or to build relationships with clients. There are private and public art commissions that are available.



    To get considered for public art commissions, submit your application to calls-for-art from various agencies that are local to you.

    To break into private art commissions, consider taking these two Masterclasses: Getting Commissioned Projects and Working on Commissions - each masterclass is only one hour long and will arm you with everything you need to open up this revenue stream for yourself! Take our free Pricing Commissioned Projects masterclass to get that part down.


    Licensing: This model involves artists allowing others to use their artwork in exchange for a fee. This can include things like using artwork on merchandise, in advertising, or in other commercial applications. To break into private art licensing, consider taking our Licensing Your Art masterclass.


    Selling merchandise. Merchandise is products that feature art, such as t-shirts, mugs, and posters. Merchandise can be sold through galleries, online marketplaces, and even through retail stores.


    Doing events for clients: An event artist is a type of artist who creates art live at events. They can be hired to paint, draw, or sculpt at weddings, corporate events, festivals, and other special occasions.


    Teaching art classes. Teaching art classes can be a great way to make money and share your love of art with others. You can teach art classes at a local community center, online, or even in your own home.



    I hope this helps you on your journey!



    Have a lovely week!



    Tamara



    Mentions:

    Empowered Artists: https://www.empoweredartists.co



    PS: Don’t forget to grab these helpful guides and sign up for these free workshops:



    7 Great Art Spots to Get Featured In Easily https://www.empoweredartists.co/get-featured



    3 Easy Steps to improve you Art practice revenue: https://www.empoweredartists.co/3-easy-steps



    Learn how to price your art with this free on-demand 20 min masterclass: https://www.empoweredartists.co/pricing-commissioned-projects



    Learn how to make your artworks shoppable in Google search with this free on-demand 8-min workshop https://www.empoweredartists.co/free-workshop-shoppable



    Connect with Empowered Artists Community:

    Website: www.empoweredartists.co

    Facebook: Empowered Artists

    Instagram: @empowered.artists

    Youtube: @EmpoweredArtists

    Pinterest: @EmpoweredArtists

    Twitter: @EmpoweredArtists



    Connect with Tamara Hergert:

    Website: www.tamarahergert.com

    Instagram: @tamara_hergert

    Pinterest: @HergertTamara

    Facebook: Art by Tamara Hergert

    Twitter: @TamaraHergert

    Youtube: @TamaraHergert

    • 11 min
    Commission Artists. How do much commission artists make and how to become one?

    Commission Artists. How do much commission artists make and how to become one?

    The amount of money that commission artists make varies depending on a number of factors, including their skill level, the complexity of the work, and the time it takes to complete. According to ZipRecruiter, the average annual pay for a Commission Artist in the United States is $70,894 a year. However, salaries can range from $26,500 to $161,500.

    We have created three masterclasses to help you break into the field of art commissions, so you can open this lucrative income stream for yourself:

    1) Start off by taking our FREE masterclass, Pricing Commissioned Projects, to learn how to price commissioned projects.

    2) Getting Commissioned Projects masterclass will teach you proven ways to position yourself online (without burning too many calories or doing any social media), so that clients can find you easily and you can create a continuous stream of projects for yourself.

    3) Working on Commissioned Projects masterclass will arm you with a Project Agreement template (plus a checklist), so you can take on projects with confidence. You'll also get communication, negotiation, and mindset tips for successful work with clients (with examples).

    Here are some additional tips for breaking into art commissions:


    Start small. Don't be afraid to start by taking on small commissions, such as pet portraits or simple illustrations. This will help you build your portfolio and gain experience working with clients.


    Be patient. It takes time to build a successful art commission business. Don't get discouraged if you don't get a lot of work right away. Just keep practicing your art, marketing your services, and being professional, and eventually you'll start to see results.


    Have fun! Commissions can be a great way to make money and share your art with others. So relax, have fun, and enjoy the process.



    I hope these tips help you break into art commissions!

    Have a lovely week!



    Tamara



    Mentions:

    Empowered Artists: https://www.empoweredartists.co



    PS: Don’t forget to grab these helpful guides and sign up for these free workshops:



    7 Great Art Spots to Get Featured In Easily https://www.empoweredartists.co/get-featured



    3 Easy Steps to improve you Art practice revenue: https://www.empoweredartists.co/3-easy-steps



    Learn how to price your art with this free on-demand 20 min masterclass: https://www.empoweredartists.co/pricing-commissioned-projects



    Learn how to make your artworks shoppable in Google search with this free on-demand 8-min workshop https://www.empoweredartists.co/free-workshop-shoppable



    Connect with Empowered Artists Community:

    Website: www.empoweredartists.co

    Facebook: Empowered Artists

    Instagram: @empowered.artists

    Youtube: @EmpoweredArtists

    Pinterest: @EmpoweredArtists

    Twitter: @EmpoweredArtists



    Connect with Tamara Hergert:

    Website: www.tamarahergert.com

    Instagram: @tamara_hergert

    Pinterest: @HergertTamara

    Facebook: Art by Tamara Hergert

    Twitter: @TamaraHergert

    Youtube: @TamaraHergert

    • 5 min
    10 Steps to Build Your Art Business - How to create an art business

    10 Steps to Build Your Art Business - How to create an art business

    Having a plan of action is essential to becoming successful in the field that you choose. Here are some steps on how to create an art business:


    Define your art business goals. What do you want to achieve with your art business? Do you want to sell your art, teach art classes, or both? Once you know your goals, you can start to develop a plan to achieve them.


    Identify your target audience. Who are you trying to reach with your art business? Once you know your target audience, you can start to tailor your marketing and promotion efforts to reach them.


    Create a strong online presence. This includes having a website, social media accounts, and an online portfolio. Make sure your online presence is consistent and that it showcases your best work.


    Develop a marketing plan. How will you reach your target audience? What marketing channels will you use? How much will you spend on marketing? Your marketing plan should be specific, measurable, achievable, relevant, and time-bound.


    Set up a business structure. There are different business structures to choose from, such as sole proprietorship, partnership, limited liability company, and corporation. The best business structure for you will depend on your individual circumstances.


    Obtain the necessary permits and licenses. The requirements for permits and licenses vary depending on your location. You should check with your local government to find out what is required.


    Manage your finances. This includes tracking your income and expenses, setting a budget, and paying taxes. You should also set up a business bank account and credit card to keep your personal and business finances separate.


    Get organized. This includes creating systems for tracking your inventory, orders, and finances. Having a good organizational system will help you to run your business more efficiently.


    Provide excellent customer service. This is essential for building a successful art business. Make sure you are responsive to customer inquiries and that you go above and beyond to meet their needs.


    Be patient and persistent. It takes time to build a successful art business. Don't get discouraged if you don't see results immediately. Just keep creating great art, promoting your business, and providing excellent customer service, and eventually you will start to see a difference.



    Here are some additional tips that you may find helpful:


    Be passionate about your art. If you're not passionate about your art, it will be difficult to run a successful art business.


    Be professional. When you're running a business, it's important to be professional and to present yourself in a positive light.


    Get help when you need it. There are many resources available to help you start and run an art business. Don't be afraid to ask for help when you need it.



    I hope these tips help you to create a successful art business!



    Have a lovely week!



    Tamara



    Mentions:

    Empowered Artists: https://www.empoweredartists.co



    PS: Don’t forget to grab these helpful guides and sign up for these free workshops:



    7 Great Art Spots to Get Featured In Easily https://www.empoweredartists.co/get-featured



    3 Easy Steps to improve you Art practice revenue: https://www.empoweredartists.co/3-easy-steps



    Learn how to price your art with this free on-demand 20 min masterclass: https://www.empoweredartists.co/pricing-commissioned-projects



    Learn how to make your artworks shoppable in Google search with this free on-demand 8-min workshop https://www.empoweredartists.co/free-workshop-shoppable



    Connect with Empowered Artists Community:

    Website: www.empoweredartists.co

    Facebook: Empowered Artists

    Instagram: @empowered.artists

    Youtube: @EmpoweredArtists

    Pinterest: @EmpoweredArtists

    Twitter: @EmpoweredArtists



    Connect with Tamara Hergert:

    Website: www.tamarahergert.com

    Instagram: @tamara_hergert

    Pinterest: @HergertTamara

    Facebook: Art by Tamara Hergert

    Twitter: @TamaraHergert

    Youtube: @T

    • 13 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

tamara_art ,

Funny and insightful!

Love it! It’s insightful and funny! I have learned a lot from the conversations.

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