When a property starts underperforming, vacancy creeps up, leads dry out, and concessions spiral, every day becomes more costly. Often, the onsite team is simply too close to the issue to see what is really broken. That is when a fresh perspective can make all the difference. In this episode, we dive into what happens when multifamily operators hit pause, zoom out, and bring in an experienced partner to audit their entire go to market strategy. From marketing campaigns to leasing team performance, we explore how a $5K audit can quickly identify root problems, deliver a clear action plan, and help your team course correct without wasting another dollar. This is not about pointing fingers, it is about progress.**You’ll Learn**- The early warning signs of an underperforming property• Why internal teams sometimes miss what is broken• What a go to market audit actually includes• How a $5K investment can unlock major returns• The value of inviting expert outside perspectives**Perfect For**Multifamily developers, asset managers, marketing leaders, and leasing teams looking to diagnose performance issues and accelerate ROI before it is too late.To claim 50% off Your First Audit, Visit https://authenticff.com/multifamily-leasing-marketing-audit---**Keywords**multifamily audit, leasing audit, marketing audit, multifamily leasing, multifamily marketing, real estate marketing, property management, leasing team, market analysis, occupancy, revenue growth**Takeaways**- Audits reveal both obvious and hidden breakdowns in marketing and leasing.- Many paid campaigns are misconfigured, leading to inaccurate data.- Most properties have a mix of things working and areas falling short.- Secret shopping competitors exposes weaknesses and opportunities.- Leasing teams often fall short in responsiveness or consultative selling.- The audit is a relatively small investment with high ROI potential.- The goal is actionable, honest feedback to drive immediate improvements.- Multifamily operators underestimate how much control they have over performance.- Data-driven decision-making is essential for NOI growth.**Sound Bites**- "Audit your entire ecosystem."- "We secret shop our own customers as well."- "It is never just one thing."- "What is a conversion? That is the question mark."- "Clients are surprised by what we find."- "Reach out to me directly on LinkedIn."**Chapters**00:00 Introduction and Personal Updates02:06 Why the Audit Service Was Launched04:09 The Current State of the Market06:09 Why the Industry is Behind on Marketing & Leasing07:59 The Audit Process Explained09:28 Real Audit Examples and Findings12:18 The Education Gap in Multifamily Marketing14:45 The Importance of Conversion Tracking15:59 Secret Shopping Competitors16:13 Secret Shopping the Client’s Own Leasing Team17:55 Deliverables and Client Reactions19:33 Why This Audit Drives Real Revenue23:45 The Bigger Opportunity in Multifamily Revenue Growth24:44 Final Takeaways25:35 How to Get an Audit---**Related links for this episode:**· Authentic - [https://authenticff.com](https://authenticff.com/)· Charlesgate - https://www.charlesgate.com/Be sure to support this podcast by subscribing and reviewing!Get on the list at [https://transformingcities.io](https://transformingcities.io/) for future announcements.Brought to you by Authentic: [https://authenticff.com](https://authenticff.com/)© 2025 Authentic Form & Function---
