47 episodes

Empowering Women in Real Estate. Listen in as I share stories and tips from my life and business, and interview some of my favorite people.

Empowering Women in Real Estate - The Podcast with Karen Cooper Karen Cooper

    • Entrepreneurship
    • 5.0 • 65 Ratings

Empowering Women in Real Estate. Listen in as I share stories and tips from my life and business, and interview some of my favorite people.

    47: How to Be a Powerhouse Assistant w/ Melissa Oliver

    47: How to Be a Powerhouse Assistant w/ Melissa Oliver

    Every agent needs an awesome customer care coordinator! Meet Melissa, Karen's powerhouse assistant! You may see a day when you NEED a Melissa. Listen in to find out how to prepare for and hire your own rock star. 
     
    Step 1: As you find yourself getting more and more busy, write down the tasks you do and the steps involved in each.
    Step 2: Decide which tasks you don't have to do yourself
    Step 3: Write a job listing that will attract the right assistant for you. Include in that listing, a specific instruction for them to do so that you can automatically filter through the applicants based on who completed the instructions.
     
    Melissa is fantastic. She anticipates what Karen will need and she just does it. Working with her is a dream. Start taking the steps today to be ready for this kind of amazing partnership.
     
    Thank you for listening! Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.
    If you are interested in more detailed coaching from Karen, you can find her at www.empoweringwomeninrealestate.com or you can follow her team on Instagram or on her personal Instagram account at @karen.wcooper.

    • 26 min
    46: Low Cost Marketing Ideas

    46: Low Cost Marketing Ideas

    There is room for every good, hard-working agent in the real estate industry. That's what we love about it! There are plenty of transactions to go around; you just have to get your name out there.
     
    Karen encourages the use of free social media and other low-cost options like postcards, flyers and brochures.
    Postcards
    Here's the thing: yes, they'll probably throw the postcard away, but at least they'll see your name and face, if however briefly, to remind them of you. Karen uses My Marketing Matters for her postcards.
     
    Flyers and Brochures
    For any listing or open house, the first batch of flyers you go through will be snatched up by the neighbors. And that is totally fine with us! They are seeing your beautiful work and seeing your name.
     
    Other creative ideas are to do joint offers and promotions with vendors and to keep working the rental market. Working with renters essentially means getting paid to practice your craft.
     
    In real estate, honestly, it’s more cost effective to be all in. So as you work toward meeting your transaction goals, just know that your cost-per-use is going to get better. 
     
    Thank you for listening! Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.
    If you are interested in more detailed coaching from Karen, you can find her at www.empoweringwomeninrealestate.com or you can follow her team on Instagram or on her personal Instagram account at @karen.wcooper.

    • 29 min
    45: Third Quarter Review

    45: Third Quarter Review

    Imagine if you spent 1 hour per day prospecting. How would that affect your business in 2021?
     
    This is the mindset Karen wants us to adopt as we do our third quarter review. What can we improve in fourth quarter that would really pay off next year?
     
    It takes repeated work over time. There's really nothing in our business that we just do one time so let's keep at it!
     
    Thank you for listening! Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.
    If you are interested in more detailed coaching from Karen, you can find her at www.empoweringwomeninrealestate.com or you can follow her team on Instagram or on her personal Instagram account at @karen.wcooper.

    • 21 min
    44: How I Plan My Week

    44: How I Plan My Week

    Karen's back with another inside peak into how she manages her business. Today in episode 44 she's tackling the topic of weekly planning. 
     
    Karen uses the Emily Ley Teacher Planner. Karen loves it because it shows the whole week at-a-glance and each day has 6 sections.
     
    Have an ACTUAL plan for how and when you utilize social media. As much as we complain about how social media is too time consuming, mindless or complicated, it is a huge part of how we function in real estate. Schedule out your posts and set aside time to be social on social!
     
    We really don't like the feeling of scrambling and feeling behind, so let's take charge. In at least one area at a time, begin to plan your week for success!
     
    Thank you for tune in! Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.
     
    If you are interested in more detailed coaching from Karen, you can find her at www.empoweringwomeninrealestate.com or you can follow her team on Instagram or on her personal Instagram account at @karen.wcooper.

    • 23 min
    43: Winning the Battle of the Email In Box

    43: Winning the Battle of the Email In Box

    Let's play a little game!
    How many emails do you have in your inbox right now?
    Wait... this game isn't fun at all. Okay that's precisely why Karen is talking to us about inboxes today. She is circling this task herself and so she's walking us through her process.
     
    Join us today for the steps you can take to turn your inbox from a scary jungle to an organized delight!
     
    Thank you for listening! Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.
    If you are interested in more detailed coaching from Karen, you can find her at www.empoweringwomeninrealestate.com or you can follow her team on Instagram or on her personal Instagram account at @karen.wcooper.

    • 19 min
    42: The Power of the Personal Note with Jackie Fields

    42: The Power of the Personal Note with Jackie Fields

    No one rocks a hand-written note like Karen Cooper! Thanks for tuning in. We're so glad you're here to chat about the ways to streamline your hand-written note game and all the reasons why you should take up the lost art. Jackie Fields is joining us, too so you're in for a real treat!
     
    Thank you for listening! Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.
    If you are interested in more detailed coaching from Karen, you can find her at www.empoweringwomeninrealestate.com or you can follow her team on Instagram or on her personal Instagram account at @karen.wcooper.

    • 32 min

Customer Reviews

5.0 out of 5
65 Ratings

65 Ratings

B-smythteamrealtors ,

Thank God for Karen Cooper!

I’ve been following Karen for quite some time on Facebook and Instagram but hadn’t listened to the podcast and I’m so glad I did!! So easy to listen to and implement what she talks about, super encouraging and a wealth of knowledge for seasoned and new agents alike. Thank you!!

Chutch2008 ,

Golden Nuggets in Every Podcast

Karen is so genuine and relatable. I hear golden nuggets in each episode that help me in my business!

Jacqie_r ,

Great podcast

I enjoy this podcast. There is so much beneficial information and it has helped me as a new agent.

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