10 episodes

Through collaboratively developing and manufacturing 100s of products, Callye saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework.

With a passion for entrepreneurship and innovation, Callye has presented at national events, spoken at universities, and ran successful incubator programs. The End Hype podcast delivers the information, analysis, and mindset to accelerate physical product entrepreneurs growth.

End Hype Podcast Callye Keen

    • Entrepreneurship
    • 5.0, 3 Ratings

Through collaboratively developing and manufacturing 100s of products, Callye saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework.

With a passion for entrepreneurship and innovation, Callye has presented at national events, spoken at universities, and ran successful incubator programs. The End Hype podcast delivers the information, analysis, and mindset to accelerate physical product entrepreneurs growth.

    Revenue is Hype; Net Cash is King

    Revenue is Hype; Net Cash is King

    Revenue is hype. Real businesses make actual profit.

    • 22 min
    Prototyping Hacks

    Prototyping Hacks

    Prototypes are not some perfect precious thing. They are experiments that answer questions, validate assumptions, and reveal hidden issues.


    In this episode, we are going into the useful, nerdy topic of prototyping. What are the steps from CAD to production manufacturing? How is this process applicable to your business.


    We are also giving some top prototyping hacks that dramatically reduce development time and cost.

    • 36 min
    Media Builds Your Business

    Media Builds Your Business

    Why spend time and time building a presence on social media?


    Why not just keep working in secret?


    Many types of businesses can succeed without social media as a sales channel. Traditional industries and hardcore B2B companies can grow (believe it or not) while still barely having a website. Why can’t you do that as well?


    Creating content enables communication and allows feedback to start refining your message.


    Like many things in business, we need to go beyond linear (transactional) thinking and move into network (relational) thinking.


    If you think you are not cool enough or “ready” ...


    It's not about the flex. 


    It's about the come up story.


    People miss the entire point.


    Stage 0Be known. If I don't know you, I can't do business with you.


    Stage OneDefine and refine your message, story, and brand.


    Stage TwoFind, build an audience that relates to your story.


    Stage ThreeAttract team members and partners


    Stage FourBuild community


    Deploy traction products 


    ScaleYour audience and brand is your business. Your list is worth real money and can validate your existence to investors or partners.

    • 25 min
    Founder Talk: Dawn Myers (The MOST)

    Founder Talk: Dawn Myers (The MOST)

    I am unbelievably excited to bring Dawn onto the podcast. I will be doing more Founder Talks like this in the immediate future. We can learn so much from the experience of others.


    Dawn fills us in on the progress and growth since graduating the RBC Mindhive incubator (now called Innovate) last year. She has won pitch events, built a team, developed a product, received investment, and planned a go-to-market strategy. Seeing the tactics and strategies put into action is so gratifying.


    Listen in because this episode is filled with absolute gold.

    • 1 hr 33 min
    Find Your Niche

    Find Your Niche

    We hear little sayings like, “the riches are in the niches”.


    Why are niches good?


    How do you find profitable niches for products?


    And perhaps most importantly ...


    What the hell is a niche?When thought leaders say find your niche they usually mean a niche market. 


    They mean find the place where your product fits. 


    Niche means products, services, or interests that appeal to a small, specialized section of the population.


    Here is a more human approach to understanding the power of niche markets.


    In the past, even the recent past, groups of people were lumped geographically and could be sectioned with demographics such as age or gender. Groups of people were more homogeneous. Groups of people were reasonably the same. 


    People had limited access to outside information and products. A town might have had a couple of stores. People’s interest and desires were very localized. Word of mouth was manual but generally how trends moved. Changes happened but more slowly.


    Mass media evolving from print to Radio to TV sped up the spread of information. Companies could push products en masse to the population.


    The Internet, especially in its current state, broke everything and gave us massive opportunity.


    Mass communication allows culture, interests, and associations to flow across geographic regions. Your musical interests may have more in common with a 15 year old in Ventura California than your neighbor. More importantly, due to the Internet, we now can connect with people of similar interests with ease.


    These interests form communities accessible through social media. People are connected in previously impossible ways. People identify themselves through these networks.


    We call the type of communities … tribes

    • 18 min
    Competition Makes the Market

    Competition Makes the Market

    Transform your product idea into a business reality


    This is End Hype


    Here is the top conceptual mistake new entrepreneurs make about competition.


    If someone exists in the market ...


    If that idea is out there selling ...


    They have to give up.


    They have to come up with a different idea.


    People believe this with such intensity that doing product validation and research causes anxiety. Stop letting bad programming guarantee you failure.


    Here is the secret. Competition makes the market.


    Being first to market in a new space is hard. Sure, there are possible massive upsides but educating the customer becomes your focus instead of product, growth, culture, etc.


    Competition means customers. If I research a problem area and find businesses, courses, products trying to solve that problem, I know opportunity exists. I can quickly figure out what customer segment has the problem from website messaging, email newsletters, and social posts. I can model what is effective.


    Even better when I find out that lots of competition exists but the product and marketing is poor.


    Design something better aesthetically, functionally, design it using the negative feedback of competitors products!


    Market it more effectively with a better story, shift in audience, modern ad techniques


    Create a new business model. Check out our Instagram post on Thought Experiments.


    Once you start figuring out the business case, team up with someone with world-class skills to raise up your team. The conversation might go like this, “I did research on X the opportunity is massive because the top competition lacks Y. With your skills in Y and mine in Z we create something amazing.”


    Here are some techniques from the RBC Framework to gauge competition:


    Beginner level


    Google search


    Patent and scholarly article


    Amazon search


    Intermediate


    Google trends - Find out if the keyword is consistent. Do people actually search? What are the adjacent keywords.


    Facebook ad library - You found competitors on some fast Google search. Take a look at their ads 


    AliExpress - We steal a trick from dropshipping. The website shows you what is selling and how much


    Advanced


    Customer interviews


    Quiz funnels


    Find things that are working. Trends are critical. In your community, you are part of a niche audience. You may feel like the market is saturated but the broader market or adjacent markets are just getting started. Remember... it's not just about the idea. It is about the business as a system.


    I felt this way about several social media platforms, creating courses, and a slew of other ideas until I understood the secret … you do not decide. The customer decides.


    Competition MAKES the game.


    Competition Makes the market.


    I want clients to be category kings. The respected leader of a category. The saying goes “first to market gets arrows in the back.” Category kings rule by reputation and relationships. Category kings become the agreed benchmark.


    Think of every business you admire. They did not invent X from ether. They crafted and refined the concept into something special, noteworthy, and scalable. Competition shows us what is working. Competing gives us clues on how to win.


    “But Callye, the competition will crush me like a bug”


    Stop thinking like a loser. Focus on how to win with your unique skills and deep customer knowledge.

    • 30 min

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