End Hype coaches brilliant misfits, innovators, and outsiders to transform product ideas into business realities from real experience without the fluff. We deliver business knowledge gained from developing and manufacturing 100s of products.
The information comes from hard fought experience working with high-growth startups and major corporations. This show is for entrepreneurs who want better lives, more impact, and greater results. We are for the outsiders who understand action is only path to making the future.
We are sick of ...Business books with 200 pages of fillerGurus copying and offering useless contentVenture capitialist bankers offering startup adviceFancy talk from fancy people with zero action
Do we know everything? Of course not.We connect with guest experts to accelerate learning to answer new challenges. Our network and community is growing every day. Learn with us and share in the story as we grow.
Entrepreneurs are uniquely capable of improving their lives and their communities. Stop talking about what you could do. Listen in and take action. Innovation changes how we live, work, and interact.We create new opportunities.Change your life.Change the world.
About Callye KeenThrough collaboratively developing and manufacturing 100s of products, Callye saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework.
Callye has presented at national events, spoken at universities, and ran successful incubator programs. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.
Black Friday Will Not Save You
Waiting to win means you are losing.
We get into talking about Black Friday and why Black Friday will not save you. Why a single event, whether it's the trade show of the year, whether it's the Christmas rush or whatever cannot create a sustainable business.
Make Sales Now
Bring your sales forward. Do not train your customers to wait for discounts or Black Friday sales. Discounting never builds brands or loyal customers. No one is loyal to discounters.
Stand Out or Get Trampled
If you are slow and uncompetitive now, how will you win on the fastest, most competitive sales days of the year? You need a unique approach and strategy better than 20% off storewide.
See Farther than Failure
Incredible Black Friday sales create slumps immediately after the sales event. Use subscriptions and other recurring revenue strategy to increase lifetime value. Selling information, consulting, and community and advanced strategies that my clients are using to dominate their industries.
Lessons from 100s of Product Launches with Nick Ramil
"If you can't figure out WHY someone would buy from you and how to get them to buy from you, you have no future."
EC Accelerate helps founders of physical product businesses launch. Nick Ramil moved to China and taught English for money. He started multiple businesses which eventually lead him to EC Accelerate. Nick and team have helped an astounding number of entrepreneurs launch ecom businesses with original products.
I met Nick in Hong Kong around 2017. It was a pleasure to finally get him on End Hype to share his experience.
Keep Things Simple
Right work at the right time. Having a simple, successful framework means doing the right things in the right order. Gurus sell complexity and magic. Experts make processes clear but make you do work.
The Power of the Community
Getting support from other people is key. Asking and providing help builds a strong ecosystem.
"If you can't figure out WHY someone would buy from you and how to get them to buy from you, you have no future." Nick knows the power of customer discovery.
Learn more about EC Accelerate
Building a Brand with Zach Babcock
People try to create merch for a brand that doesn't exist.
One of the most common businesses people wish to start is an apparel company. These entrepreneurs might say "apparel brand" but few spend the effort required to develop a real brand. They can never grow. They try to sell merchandise for a non-existent brand.
In this episode, I talk to Zach Babcock about a variety of topics including the launch of the new Underdog Empowerment brand.
Side Hustle Hacks to Build Skills While Generating Income
Hack Skills to Launch a Business
You name a side hustle I have tried it (sometimes I even made money) or I know someone who does it at a high level. Today, I use all the skills learned from digital marketing, web design, programming, promotion, reselling, retail arbitrage, and more to run my businesses. Success or failure, when you pursue a side hustle, you gain and stack skills that contribute to executing on your idea.
Callye Keen discusses 3 side hustles that hack skill acquisition by earning you money. Stop paying ridiculous prices for lackluster courses. Learn how to break business strategies into skills. Offer those skills and grow. Callye also discusses a new community focused on side hustles.
How can you get started in social media, grow your network, and earn money online. The first step is to not be another fool promising results when they barely have skills. Build skills from specific niche tasks to a full suite of services.
How can you train to see with new eyes? See opportunities to learn and earn everywhere. Stop driving around aimlessly visiting garage sales.
Does this side hustle even work? Maybe. Dropshipping does teach you the essentials of selling products. Build e-commerce sites. Work with suppliers. Handle custom returns. Run ads. Learn skills for a real business.
If you are interested,
We are building a community at hustlehackers.club
DM me if you want free access.
Launch Story - Cassandra Dick - Launching and Growing Gritstick
Say hello to THE GRITSTICK and goodbye to the hassle of messy and unsanitary gym chalk. This dual ended GRITSTICK acts as a personal portable device that not only allows for quick, clean chalk application but also provides a space to keep miscellaneous items that get lost in the depths of your gym bag
Cassandra Dick saw a problem with using chalk. She went through the product development process with an engineer. A manufacturer helped design the product for manufacturing and cost. She overcame challenges and launched an amazing product.
Check out Gritstick
Launching a Product and Brand with Limited Time and Money
Are you following what I'm doing with the ultimate product launch campaign? If you're interested in products (you probably are since you're listening to a product entrepreneurship podcast) but maybe you're a coach or a service person thinking about getting into products.
You can expand your revenue. You can have that additional revenue stream. You can increase your brand, have that tangibility have that top of mind that physical products can do versus just having services.
Maybe you're just interested.
You're kicking around that idea, right?
You haven't even heard about the Ultimate Product Launch.
Let's recap what I and the team have been doing these past couple of months.
While developing a product, we have broken down simple steps allowing you to follow along. We have discussed finding market niches, developing an ideal customer, uncovering opportunities, analyzing competitors, building simple products, and more.
At each step, we have recorded a live stream discussing the progress and decisions. I also created cheat sheets and tools for each step to help you replicate the process.
If you are not in the End Hype community, check it out
Callye Ends the Hype of Guru’s
This podcast is foundational to anyone who is building products. Callye is a master at breaking down the steps of being a successful entrepreneur with a product based business. He asks the right questions and he keeps the conversation relevant. This is a can’t miss podcast!
One of my favorite shows
Callye breaks down things in a way no one else can . I look forward to every episode!
Callye is the best in the game at taking complicated concepts in business and strategy and breaking them down, so that his listeners can easily process the ideas.