End Hype coaches brilliant misfits, innovators, and outsiders to transform product ideas into business realities from real experience without the fluff. We deliver business knowledge gained from developing and manufacturing 100s of products.
The information comes from hard fought experience working with high-growth startups and major corporations. This show is for entrepreneurs who want better lives, more impact, and greater results. We are for the outsiders who understand action is only path to making the future.
We are sick of ...Business books with 200 pages of fillerGurus copying and offering useless contentVenture capitialist bankers offering startup adviceFancy talk from fancy people with zero action
Do we know everything? Of course not.We connect with guest experts to accelerate learning to answer new challenges. Our network and community is growing every day. Learn with us and share in the story as we grow.
Entrepreneurs are uniquely capable of improving their lives and their communities. Stop talking about what you could do. Listen in and take action. Innovation changes how we live, work, and interact.We create new opportunities.Change your life.Change the world.
About Callye KeenThrough collaboratively developing and manufacturing 100s of products, Callye saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework.
Callye has presented at national events, spoken at universities, and ran successful incubator programs. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.
Building Relationships that Matter with Social Media
I see you posting. You are wasting time on trying to get attention.
I speak with entrepreneurs every week creating and posting content in the hope of going viral or at least building traction.
The whole content strategy is a little more difficult than people want it to be. Most people just give up.
Instead of fake fame or clout, focus on building relationships. Use social media to be social.
Stop dancing around on TikTok, livestreaming to no one, or posting nonsense in attempts to build followers or an audience. Start intentionally using platforms to develop relationships.
This is the 3rd week in the series on collaborative growth. The engage step covers simple daily actions to authentically develop relationships.
Download the Collaborative Growth Blueprint
Creating Your Dream Collaboration List
Are they potential collaborators or definite parasites?
How do you select the people to work with?
How do you verify they are worth collaborating with?
How do you actual build relationships that could change your life and business?
In this series on collaboration, Callye Keen is breaking down the five steps of his Collaborative Growth Blueprint.
The first step is to make a list of people important to your hyper-targeted customer.
Listen to this episode to hear the pitfalls and tips in selecting these leaders.
Download the One Page Collaborative Growth Blueprint
Why the Best Brands Use Collaborations to Achieve Massive Growth
All your ad hacks, complex funnels, email lists, and follower growth tactics are distractions holding you back from real growth
Most stores do not make significant revenue let alone significant profit
You work hard learning all the strategies and tactics, paying money for ads, posting everywhere to build a following. Putting in the work
Entrepreneurs are sold another secret and another hack only to stay on the treadmill.
Never really breaking free
E-com is an unbelievable opportunity but getting attention is difficult
Breaking through the noise instead of contributing to it requires a different approach
Today, I am presenting a blueprint that builds a foundation and provides a true multiplier
Here is a simple formula:
One customer TIMES one channel TIMES offer = powerful, scalable results for stagnate e-com brands
Make the formula of your business simple
If I offer a glass of water to a man dying of thirst in the desert, I am a hero
If I offer the same glass of water to a man drowning in a pool, I am less than helpful
The product is the same
I am the same
The context is different
Knowing your customer reveals the channel
We know who they value, who they listen to, who they consider a thought leader.
Why is this important?
People are channels
People buy from people they know, like, and trust is a lie
Word of mouth is free, viral, and an indication of customer satisfaction
Thought leaders provide authority and access
Over the next episodes, I will break each concept and step
For today, here is a simple blueprint
It’s not about what you know, it’s about who you know. Stupid but partially true.
If the right relationship guarantees success, why are we not working to make the right relationships inevitable?
Write a list of 20 of the right relationships.
You should select people
These people are important to your customer not random famous people.
Comment and share their posts
Promote their events. Support them.
If they write a book, buy, review, and promote.
Use social media to invest in building these relationships everyday.
If you don’t want to support them, cross them off of the list. Simple.
Create a simple pitch with a clear ask
Make it easy to say yes.
You need to be worth collaborating with
When you have alignment and clear benefit, you will get yeses
Your collaboration needs to make sense relative to who you are and what resources you have available
Get them on your podcast.
Help them sell a program or promote their passion project
Create limited edition collaboration boxes featuring both of your products
Create special edition products with branded colors and packaging
Create a completely new product to co-market
This process is iterative
After getting a yes, other yeses become easier
Use simple email captures and Facebook groups to rapidly grow your audience from each launch
We have seen results
Six-figure sold out launches without a single dollar on ads
Creating a 10k email list in days.
you will develop products without guessing if people will want them, how to get in front of them, or how much customer acquisition will cost.
You are interested in action not in excuses.
You know this isn’t some get rich quick hack.
I have a start to finish program called the Collaborative Launch Blueprint. The blueprint outlines my signature strategy through clear steps, worksheets, and template.
Check it out:
Why End Hype and the Growth Framework
Are you taking action or just interested?
The show is growing so we are going to take a moment to lay a foundation. If you are a long time listener (thank you), you know some of this stuff but not everything.
For the new listeners, you will notice I have a different take on ecommerce and product businesses because I come from a background of working and doing. I have a different perspective, a heavy bias towards action, and probably too little patience for nonsense.
In this episode, Callye Keen gets into his background, why he started End Hype, and the framework for growing product businesses.
A Unique Watch Brand Made in America
Resurrecting a legacy through upcycling and manufacturing watches in America.
Vortic watches went from idea to Kickstarter to 7 figure brand but not without challenges. R.T. Custer shares the history, challenges, successes, and the future of Vortic watches.
Enduring a legal battle with the largest watch company in the worldThe challenge of launching an American-made watch company against foreign competitionUsing a human approach to influencer marketing to gain traction and build a new audience Learn more about R.T. Custer and Vortic Watches:
Mike Machin - Community Purpose and Growth
Sometimes what gets started starts with who.
Callye catches up with Mike Machin on the challenges and growth of his retail stores, products, and overall brand Machine Studio.
Ideas and businesses can come from your community
Instant success doesn't provide the experience you need
Transporting technology (applied knowledge with practical purpose) to your community has profound impact
Follow Machine Studio
Callye Ends the Hype of Guru’s
This podcast is foundational to anyone who is building products. Callye is a master at breaking down the steps of being a successful entrepreneur with a product based business. He asks the right questions and he keeps the conversation relevant. This is a can’t miss podcast!
One of my favorite shows
Callye breaks down things in a way no one else can . I look forward to every episode!
Callye is the best in the game at taking complicated concepts in business and strategy and breaking them down, so that his listeners can easily process the ideas.