End Hype coaches brilliant misfits, innovators, and outsiders to transform product ideas into business realities from real experience without the fluff. We deliver business knowledge gained from developing and manufacturing 100s of products.
The information comes from hard fought experience working with high-growth startups and major corporations. This show is for entrepreneurs who want better lives, more impact, and greater results. We are for the outsiders who understand action is only path to making the future.
We are sick of ...Business books with 200 pages of fillerGurus copying and offering useless contentVenture capitialist bankers offering startup adviceFancy talk from fancy people with zero action
Do we know everything? Of course not.We connect with guest experts to accelerate learning to answer new challenges. Our network and community is growing every day. Learn with us and share in the story as we grow.
Entrepreneurs are uniquely capable of improving their lives and their communities. Stop talking about what you could do. Listen in and take action. Innovation changes how we live, work, and interact.We create new opportunities.Change your life.Change the world.
About Callye KeenThrough collaboratively developing and manufacturing 100s of products, Callye saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework.
Callye has presented at national events, spoken at universities, and ran successful incubator programs. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.
Facebook Can Ruin Your Business
You are building your future and success on rented land.
Facebook can ruin your business
Facebook Ads Work
For all the launching e-com people listening who have been burned by ads ...
An entire ecosystem of businesses has formed to use and support the use of FB ads.
Billions are made from ads. That isn't the problem.
Own not Rent
I want you to be the owner not the tenant of your success.
Create ownership by having a real business.
Create and retain customers for longer than an ad click or a quick impulse buy.
Without thought and refinement, you are scaling mediocrity.
Many aspects, needs, desires, mechanisms of life will always be true.
In the short perspective of our lives and business, some concepts are eternal.
Build a business on your values.
Building a business to support your dreams.
Build a business that serves people you care about.
Solve a real problem your people have.
Contribute to a meaningful change in their life.
Great brands have passionate advocates because the own the emotion felt when their offer creates impact.
They master selling significance, belonging, comfort, or growth.
They master something beyond simple features.
Until your offer is so good that people share it, your product is just good enough.
Good enough is commoditized.
People do not know you. If people do not know you, they can't do business with you.
If you understand the principle of attention.
If you understand the concept that people buy from people.
If you understand that a single relationship could change everything
Why are you obsessing about ads?
Why are you not obsessing about becoming the type of person and business that the right people want to collaborate with?
Why are you not spending significant time road mapping that strategy?
What would you do if Facebook went away?
What would you do if Facebook, YouTube, etc. banned you?
Build an iconic brand, create a magnetic offer, and develop scale through relationships.
Stop renting your success.
How to Start Manufacturing in America
The era is over. The era of easy, cheap supply chains reaching across the globe seems to have come to an end. The Suez canal blockage was a freak incident. The rolling blackouts in China, rising container prices, delays in shipping, backlog at port entry, aging infrastructure, worker shortages, trucker shortages, and other issues have hit product businesses with a wall of problems.
... and thats OK.
What do we do about supply chain challenges?
We are going to start manufacturing in America. (or should I say restart)
Why is it not that simple?
America lacks the skilled labor and business infrastructure to manufacture at the right level and scale. No enough people with the knowledge and drive exist. Not enough companies exist. The honest truth hurts.
Decades of buying garbage has created demand for products not economically made in the US. If your business sells trash, it is highly probably you can't pay a living wage making that trash in the US.
How do we move forward?
Stop making trash. Make high quality products. If you are an entrepreneur with limited money, find the highest value application and version for your idea. I have sold products for 2X, 10X, and even 100X the normal price by making a high-quality version.
Black Friday Will Not Save You
Waiting to win means you are losing.
We get into talking about Black Friday and why Black Friday will not save you. Why a single event, whether it's the trade show of the year, whether it's the Christmas rush or whatever cannot create a sustainable business.
Make Sales Now
Bring your sales forward. Do not train your customers to wait for discounts or Black Friday sales. Discounting never builds brands or loyal customers. No one is loyal to discounters.
Stand Out or Get Trampled
If you are slow and uncompetitive now, how will you win on the fastest, most competitive sales days of the year? You need a unique approach and strategy better than 20% off storewide.
See Farther than Failure
Incredible Black Friday sales create slumps immediately after the sales event. Use subscriptions and other recurring revenue strategy to increase lifetime value. Selling information, consulting, and community and advanced strategies that my clients are using to dominate their industries.
Lessons from 100s of Product Launches with Nick Ramil
"If you can't figure out WHY someone would buy from you and how to get them to buy from you, you have no future."
EC Accelerate helps founders of physical product businesses launch. Nick Ramil moved to China and taught English for money. He started multiple businesses which eventually lead him to EC Accelerate. Nick and team have helped an astounding number of entrepreneurs launch ecom businesses with original products.
I met Nick in Hong Kong around 2017. It was a pleasure to finally get him on End Hype to share his experience.
Keep Things Simple
Right work at the right time. Having a simple, successful framework means doing the right things in the right order. Gurus sell complexity and magic. Experts make processes clear but make you do work.
The Power of the Community
Getting support from other people is key. Asking and providing help builds a strong ecosystem.
"If you can't figure out WHY someone would buy from you and how to get them to buy from you, you have no future." Nick knows the power of customer discovery.
Learn more about EC Accelerate
Building a Brand with Zach Babcock
People try to create merch for a brand that doesn't exist.
One of the most common businesses people wish to start is an apparel company. These entrepreneurs might say "apparel brand" but few spend the effort required to develop a real brand. They can never grow. They try to sell merchandise for a non-existent brand.
In this episode, I talk to Zach Babcock about a variety of topics including the launch of the new Underdog Empowerment brand.
Side Hustle Hacks to Build Skills While Generating Income
Hack Skills to Launch a Business
You name a side hustle I have tried it (sometimes I even made money) or I know someone who does it at a high level. Today, I use all the skills learned from digital marketing, web design, programming, promotion, reselling, retail arbitrage, and more to run my businesses. Success or failure, when you pursue a side hustle, you gain and stack skills that contribute to executing on your idea.
Callye Keen discusses 3 side hustles that hack skill acquisition by earning you money. Stop paying ridiculous prices for lackluster courses. Learn how to break business strategies into skills. Offer those skills and grow. Callye also discusses a new community focused on side hustles.
How can you get started in social media, grow your network, and earn money online. The first step is to not be another fool promising results when they barely have skills. Build skills from specific niche tasks to a full suite of services.
How can you train to see with new eyes? See opportunities to learn and earn everywhere. Stop driving around aimlessly visiting garage sales.
Does this side hustle even work? Maybe. Dropshipping does teach you the essentials of selling products. Build e-commerce sites. Work with suppliers. Handle custom returns. Run ads. Learn skills for a real business.
If you are interested,
We are building a community at hustlehackers.club
DM me if you want free access.
Callye Ends the Hype of Guru’s
This podcast is foundational to anyone who is building products. Callye is a master at breaking down the steps of being a successful entrepreneur with a product based business. He asks the right questions and he keeps the conversation relevant. This is a can’t miss podcast!
One of my favorite shows
Callye breaks down things in a way no one else can . I look forward to every episode!
Callye is the best in the game at taking complicated concepts in business and strategy and breaking them down, so that his listeners can easily process the ideas.