127 episodes

End Hype coaches brilliant misfits, innovators, and outsiders to transform product ideas into business realities from real experience without the fluff. We deliver business knowledge gained from developing and manufacturing 100s of products.
The information comes from hard fought experience working with high-growth startups and major corporations. This show is for entrepreneurs who want better lives, more impact, and greater results. We are for the outsiders who understand action is only path to making the future.
We are sick of ...Business books with 200 pages of fillerGurus copying and offering useless contentVenture capitialist bankers offering startup adviceFancy talk from fancy people with zero action
Do we know everything? Of course not.We connect with guest experts to accelerate learning to answer new challenges. Our network and community is growing every day. Learn with us and share in the story as we grow.
Entrepreneurs are uniquely capable of improving their lives and their communities. Stop talking about what you could do. Listen in and take action. Innovation changes how we live, work, and interact.We create new opportunities.Change your life.Change the world.
About Callye KeenThrough collaboratively developing and manufacturing 100s of products, Callye saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework.
Callye has presented at national events, spoken at universities, and ran successful incubator programs. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.

End Hype with Callye Keen Callye Keen

    • Business
    • 5.0 • 373 Ratings

End Hype coaches brilliant misfits, innovators, and outsiders to transform product ideas into business realities from real experience without the fluff. We deliver business knowledge gained from developing and manufacturing 100s of products.
The information comes from hard fought experience working with high-growth startups and major corporations. This show is for entrepreneurs who want better lives, more impact, and greater results. We are for the outsiders who understand action is only path to making the future.
We are sick of ...Business books with 200 pages of fillerGurus copying and offering useless contentVenture capitialist bankers offering startup adviceFancy talk from fancy people with zero action
Do we know everything? Of course not.We connect with guest experts to accelerate learning to answer new challenges. Our network and community is growing every day. Learn with us and share in the story as we grow.
Entrepreneurs are uniquely capable of improving their lives and their communities. Stop talking about what you could do. Listen in and take action. Innovation changes how we live, work, and interact.We create new opportunities.Change your life.Change the world.
About Callye KeenThrough collaboratively developing and manufacturing 100s of products, Callye saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework.
Callye has presented at national events, spoken at universities, and ran successful incubator programs. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.

    The Path to Making Money Online and Building an Audience with The Utopia and Wiz of Ecom

    The Path to Making Money Online and Building an Audience with The Utopia and Wiz of Ecom

    Callye Keen talks to the mysterious Wiz of Ecom about the value of attention, building audiences, making money online, how starting an agency leads to launching a successful ecom brand, and why we should all give Twitter a second look.

    Learn more about Wiz of Ecom
    Twitter: https://twitter.com/wizofecom
    The Utopia: https://www.theutopia.io/

    • 33 min
    Getting Clarity on How to Grow a Product Business

    Getting Clarity on How to Grow a Product Business

    Lack of clarity plagues entrepreneurs. End Hype answers any question submitted by listeners. The most common questions people have lack enough focus where answers can have any meaning. 
    How do I grow my business?
    How do I increase my product sales?
    What is the best strategy to market a product?
    These questions are common but general questions can only receive general answers.
    In this episode, Callye Keen explains a simple framework for getting clarity and asking better questions so you can grow your product business.

    • 17 min
    Mastering Amazon FBA - Winning Products, Listing Optimization, PPC with Mina Elias

    Mastering Amazon FBA - Winning Products, Listing Optimization, PPC with Mina Elias

    Amazon accounts for almost half of all e-commerce sales. How to you succeed on a massive platform? How do you use the platform to create a brand?

    Mina Elias is the founder of Trivium Group. Their goal is to be the last Amazon agency you ever hire. Mina uses his experience as a successful brand owner and experience from help 100s of Amazon sellers to tell us the best strategies working today.

    Learn more
    https://triviumco.com/
    https://www.instagram.com/theminaelias/
    https://www.linkedin.com/in/mina-elias-52313772/

    • 54 min
    Viral Video Marketing and Growing Unicorns with Benton Crane Harmon Brothers

    Viral Video Marketing and Growing Unicorns with Benton Crane Harmon Brothers

    What if you could create a piece of content so good everyone watches, buys, and shares? Harmon Brothers have created some of the most memorable viral video ads including Squatty Potty and Purple mattresses.

    Benton breaks down how the philosophy of Harmon Brothers goes beyond creating great videos but focusing on growing customers into unicorns.

    Learn more
    https://harmonbrothers.com/home

    Raising Unicorn Podcast
    https://podcasts.apple.com/us/podcast/raising-unicorns-a-harmon-brothers-podcast/id1462554440?uo=4

    • 36 min
    Growing CPG Product Businesses with Celebrity Partnerships

    Growing CPG Product Businesses with Celebrity Partnerships

    Ryan Lewendon is a Partner at Giannuzzi Lewendon, a premier boutique law firm that focuses on the representation of privately-held, high-growth consumer products companies.

    Since 2007, Ryan has focused his practice on helping innovative consumer products entrepreneurs grow their companies by navigating both the day-to-day hurdles and the tent-pole obstacles and opportunities a consumer products company must navigate on its way towards an acquisition.

    Ryan discusses working with Vitamin Water, Body Armor, and other major brands from inception through acquisition including collaborating with celebrity partners to enable rapid growth.

    Learn more about Ryan
    Giannuzzi Lewendon - https://gllaw.us/
    Naturally New York - https://www.naturallynewyork.org/

    • 37 min
    What Separates Successful E-Commerce Brands with Alex Fedotoff

    What Separates Successful E-Commerce Brands with Alex Fedotoff

    Callye Keen and Alex Fedotoff talk about why some some entrepreneurs succeed against all odds and others crumble with every advantage. The episode covers a range of topics from mindset to action to partnerships.

    Alex runs a 30 million-dollar e-commerce business and coaches through his group E-commerce Scaling Secrets.

    Learn more:
    Program: https://www.ecommercescalingsecrets.com/
    YouTube: https://www.youtube.com/c/AlexFedotofff
    Instagram: https://www.instagram.com/alexfedotofff/

    • 48 min

Customer Reviews

5.0 out of 5
373 Ratings

373 Ratings

3-2 Hop ,

Educational and Fun

I love End Hype Podcast! So many great guests, and the knowledge shared is like getting a masters degree in being an entrepreneur!

dawncrowe999 ,

New listener - LOTS to catch up on!

Recently was recommended this podcast. So glad I started listening. Very impactful and lots of great information that makes you think. I have so many episodes to catch up on, but it’s well worth it! Love the podcast.

James M Billips ,

Great Information! Thank you Callye!

I am really impressed by the amount of information I have learned from this podcast. I really appreciate Callye taking the time to share what he has learned of selling on product with us at no cost!

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