Endless Coffee Cup: Digital Marketing, Caffeinated Matt Bailey

How Big Tech Gets Into Your Kid's Classrooms
If your child is in school, then you've probably had to deal with Chromebooks, Google Classroom, and other Big Tech based resources used by your school. But have you given it thought about the implications of allowing Big Tech - in this altruistic role - access to your kids?
Nolan Higdon joins Matt again to discuss the role of Big Tech in education. Fresh off of his latest book, Media & Me; A Guide to Critical Media Literacy for Young People, Nolan discusses how tech companies are able to break the corporate barrier to education.
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Matt welcomes fellow Marketing Podcast Network associate, Ian Truscott, host of Rockstar CMO podcast.
Ian talks about the challenges of building marketing teams and the importance of developing people to be successful. He answers questions about what he looks for in new hires, the personalities and skills to be part of a team, and how to evaluate the strengths and weaknesses of a marketing team.
Interested in getting advice for your next career move? Either as a seasoned veteran or a newbie to the industry, Ian gives great advice in preparing for your career.
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Patrick Hanlon has consulted with the worlds biggest brands (including the UN) and he shares what all of the big brands have in common. Based largely on his book, Primal Branding, he shares the seven elements of a brand; creation story, creed, icons, rituals, sacred words, nonbelievers, and a leader.
In this interview with Patrick, we break down the elements and how they work together as a system that can be developed, improved, measured and predictive. He explains how traditional marketing is broken and branding must bridge the emotional and rational part of our brain to be effective.
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In this episode I'm sharing about my frustration with digital media and why I am returning the the best long-form content: books. In doing so, I am going through my bookshelf to find the books that have made the biggest impact on my digital marketing career. I'll tell you why they made such an impact on me and why they are still relevant - even decades after they were published.
One of my favorite books, which still influences how I approach marketing and media, was published long before the modern internet. Yet the lessons and cultural insights predict our current media-influenced isolation and divisiveness. Why? Because it explores how our humanity is shaped by the tools we create. You'll notice that this is the thread that ties these books together and why they hold a place of prominence on my bookshelf.
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"Social media is the most overrated skill by businesses, marketers say"
According to MarketingWeek's 2023 Career and Salary Survey. What makes social media such an easy target? Why are social media skills considered "overrated" by marketers?
Business demands for social media marketers are at an all-time high, and the most in-demand skills according to LinkedIn's 2023 in-Demand Skills Report. So why don't marketers and businesses see eye-to-eye on this skill?
Matt breaks down recent articles and research about digital marketing skills. He explains why some are considered overrated, and why some will never be overrated. In fact, the skill that didn't make the list of being overrated...may surprise you.
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My good friend, Christine Townsend, has probably one of the most interesting backgrounds in communications. Not only a police officer herself, but she served as the Head of Corporate Communications for the City of London Police - during some of the most watched events in the city's history; Trials, bombings and the Olympics!
We dive into the unique challenges of Public Information Officers (PIO's) and the role that they play as the intermediary between the stakeholders that they serve, the government and the people.
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