The Engage Video Marketing Podcast is a weekly show exploring the power of online video to move people to take action. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help grow your business through effective video marketing.
Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
3 Ways to Better Understand Your Audience with Ben Amos
In this episode I’ll be sharing with you three main tactics you can consider using or implementing for your clients to help gain a clearer insight into your audience backed up by real data. And let me tell you, there’s a saying that goes something along the lines of “The data never lies” and this couldn’t be more true for an online video strategy.
https://engagevideomarketing.com/survey (Complete the Super Duper Annual Engage Video Marketing Community survey, and get a chance to win one of 3 x $50 Amazon gift cards, EVM ‘lead with value’ t-shirts, or the chance for some 1:1 coaching with me.)
If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email firstname.lastname@example.org
What is Branding Anyway with Marc Gutman
Branding is one of those concepts that as business leaders and marketers we understand is a thing, and we get that it’s important, but have you really ever thought about how to define what branding actually is?
A quick google search will turn up a massive variety of definitions from design functions, to emotive responses and other more intangible ideas of what branding means.
So to dive deeper into this idea, and in particular to explore the role of video in the world of branding I’m excited to introduce you to my guest today, a brand strategist from Boulder, Colorado with an interesting history in the film industry.
Marc Gutman is a storyteller, entrepreneur, adventurer, and idealist. But most
importantly, Marc loves brands and their stories. Marc held several positions in the story business. He served as Story Editor for Oliver Stone’s Illusion Entertainment, and wrote stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox.
In addition to his time in Hollywood, Marc itched the entrepreneurial scratch by founding a multimillion dollar tech company in Boulder, Colorado. Today, Marc focuses his energy on Wildstory, the brand strategy studio for brands that want to outmaneuver their competition. Wildstory has worked with brands like Thor Industries, Airstream, El Cap, Planet Granite, Earth Treks, Movement, Inboard, Outward Bound School, and First Descents.
Marc is on a mission to help the world après… one brand at a time. He is also the host of the Baby Got Backstory podcast; delving into the story behind great brands such as Priceline.com, Patagonia, Ugg, Build-A-Bear Workshop and Kswiss.
Taming the Video Analytics Beast with Brie E Anderson
As a smart video marketer, looking for ways that we can help our clients understand the real ROI (return on investment) of the work that our videos are doing for their business is critical. But when we think about data, analytics, it can be seriously overwhelming. So in this episode, my guest is going to help us tame the analytics beast. Let's get into it.
Brie E Anderson is a self-proclaimed analytical nerd with a soft spot for strategy. With over 10 years in digital marketing, Brie has worked with businesses of all sizes to create integrated digital marketing strategies that move the needle based on research and analysis. Today she is the owner of BEAST Analytics and a regular contributor to industry publications such as Moz and Search Engine Journal.
How to Write Better YouTube Descriptions with Ben Amos
When it comes to YouTube optimization, one of the things that I see most commonly underutilised is the YouTube descriptions. But how important are YouTube descriptions now anyway, and how can we maximise that space in order to set up our videos for maximum success?
Leveraging AI in Content Creation with Tony Simmons
As a content creator, once you’ve been at it for any length of time the fact is that you’re likely to be metaphorically sitting on an untapped resource. Videos, podcasts, workshop recordings, past episodes all of that content, when categorised, transcribed, sorted and repurposed can be a massive asset to your content machine for your brand or business.
But if the thought of all that work leaves you wanting to stick your head in the sand then you’re going to want to listen to this episode as we explore how to leverage the power of artificial intelligence to supercharge your content creation.
Try Sonnant https://www.engagevideomarketing.com/sonnant (https://www.engagevideomarketing.com/sonnant)
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Why You Hate Seeing Yourself on Video (and how to overcome it) with Ben Amos
Do you cringe when you see yourself on video or hear the sound of your own voice recorded and played back to you? Well, you’re not alone and the fact is there is some science behind why we hate seeing and hearing ourselves on video.
In this episode, I’m going to break down three of the main reasons why this is and what you can do to overcome it.
This is Gold!
This is like going to video marketing school for free! Seriously, I’m so thankful for this resource. As I was listening to episode 189, and I heard Guy and Ben share frustrations of seeing businesses kill a good video campaign with bad placement or forced creative. I’ve been screaming about this too. Sooo, frustrating!!
I’ve made hundreds of TV ads and corporate videos, played with creating online content and I’m now ready to ramp my new business up (Digital Film Farm), so I’m bingeing these episodes and visiting the websites of Ben’s guests. I’m actually devoting a week to selective listening and taking notes. I’m about to launch my new website and will be adding a lot of content. I’m taking on fewer clients while adding strategy and Facebook Ad management services. Thanks Ben. Hope to be a success story guest someday. Keep up the good work!
With the state of the world today video is VITAL. Ben is sure to express but also educates on how and why to use it.
I own a small business and recently started to get into video marketing, encouraged by reading books by Marcus Sheridan. The Engage Video Marketing Podcast has been great for me to get better with video and how to be more strategic how to use it. Not every episode is as pertinent to my situation, but there is so much knowledge here that I am really thankful that I stumbled upon this podcast!