Keeping your advocates and PAC contributors engaged and motivated isn't easy. Join national PAC and grassroots influence expert, author, and consultant, Amy Showalter, as she shares evidence-based best practices for improving your grassroots and PAC productivity and results.
Upskilling Your Grassroots Advocates for More Virtual Advocacy
During a recent CEO Update event, a group of prominent association CEO's agreed that one advocacy outcome of the COVID-19 pandemic is that associations need to, "upskill, reskill and future-proof", the skills of their advocates. I was delighted to hear that, because we are not content for our clients to 'do the advocacy limbo', instead of raising the advocacy bar. My research for The Underdog Edge uncovered over 50 skills advocates who change a lawmaker's mind utilize...which one is particularly relevant in the virtual advocacy environment? To find out, listen in.
New Amyism #87: Are You Using Volume Metrics or Value Metrics?
As I think more about the challenges advocacy and PAC professionals have with establishing proper program metrics, I realized that they cannot be solved with the same level of thinking that created the elementary, volume-oriented metrics commonly used. So, presto! A new Amyism.
The Story Behind the Story: Amyism #86
“Despite declarations to the contrary, no dramatic PAC or advocacy program transformation happens with one tactic. When building an influential advocacy program or large PAC, there is no single event, no grand video, no solitary viral tweet, no “killer app,” no single meeting that transforms your program. Rather, it occurs through consistent thinking, testing and honest evaluation. That consistency produces momentum that leads to transformation.”
The Story Behind the Story – Amyism #63 on PAC Objections
Amyism #63 - PAC Objections
“There are no new PAC objections known to mankind. The crime is not in the objection, but in us not being prepared to welcome, validate, and have a dialogue about them...and to remember that we are answering a person, not a question."
Your 2021 Resolutions – Stop Acquiring Advocates & Exile These Words and Phrases of 2020
Our year-end issue intentionally does not include any reflections or “lessons learned” from 2020, as you are probably reading enough of those missives, and I trust you have had enough time to reflect and learn from the many adjustments 2020 handed to us. I do wish you and yours a wonderful holiday season, however it may look for you this year.
Why Busting Your Bias Will Improve your Advocacy & PAC Engagement
Since we are all inundated with electoral politics right now, I am intentionally sharing with you non-electoral politics information! I believe it will help you make better decisions as you consider tactics for your next influence campaign, as well as for your internal advocacy and PAC engagement.
Learn something every podcast!
Amy’s insight helps me learn something new every podcast. She’s incredible. And I don’t have to wade through hour long episodes for knowledge nuggets.