This episode of The New World of Consumer Behavior features an interview with Tama Shor, President of the Directory of Major Malls/ShoppingCenters.com, and Keith Seard, Director of Business Operations & Strategy at B. I. Spatial. The Directory of Major Malls is the leading source of detailed information on the major shopping centers and malls throughout the US and Canada. B. I. Spatial brings 30+ years of expertise in the spatial Business Intelligence arena and nearly a decade within the Mobile Analytics arena across a variety of industry segments including retail, restaurants, grocery, banking, education, and hospitality. In this episode, Tama reveals the key to organically sourcing retail properties for more than 35 years and discusses how shopping centers have changed and are continuing to do so over time. Meanwhile, Keith discusses why personalization is important for customer growth and retention, the do’s and don’ts with data, and the future of retail.