33 min

Enhance Your Company’s Brand Image by Telling a Good Story Dynasty Leadership Podcast

    • Management

Geoff Thatcher is the Founder and Chief Creative Officer of Creative Principals and the author of The CEO's Time Machine, a fictional story about how a CEO created one of the most innovative companies in the world. Geoff shares his unique view and perspectives on how to elevate a brand through powerful stories and examples that will help you stand out from your competition! 
Key Takeaways:
[4:05] By being so obsessed with only looking to the future, you can miss key insights and lessons that were learned from the past.
[7:35] When it comes to innovation and new decisions, the most important thing you have to do is make a decision, even if it’s the wrong decision. 
[8:40] No matter what, there’s never enough information out there. 
[10:50] How did Geoff get into this line of work? 
[13:50] The book is written like a theme park ride. What does that look like? 
[17:20] The experience model of track, trust, inform, interalize, and act is rooted in psychology as well in history. 
[19:30] How do you build unique companies in ‘traditional’ industries and create a message that stands out from the competition? 
[24:15] Once you know the type of person you are serving, then you can build a story around that avatar. 
[26:00] What are some of the common mistakes Geoff sees people making? 
[28:30] Tell a good story and no one will complain. 
[30:00] Goeff shares an example of how you can create a story and make it memorable. 
 
Mentioned in This Episode:
Dynastylc.com
Email Todd: Todd@Dynastylc.com
Creativeprincipals.com
Geoff on LinkedIn
Ceotimemachine.com

Geoff Thatcher is the Founder and Chief Creative Officer of Creative Principals and the author of The CEO's Time Machine, a fictional story about how a CEO created one of the most innovative companies in the world. Geoff shares his unique view and perspectives on how to elevate a brand through powerful stories and examples that will help you stand out from your competition! 
Key Takeaways:
[4:05] By being so obsessed with only looking to the future, you can miss key insights and lessons that were learned from the past.
[7:35] When it comes to innovation and new decisions, the most important thing you have to do is make a decision, even if it’s the wrong decision. 
[8:40] No matter what, there’s never enough information out there. 
[10:50] How did Geoff get into this line of work? 
[13:50] The book is written like a theme park ride. What does that look like? 
[17:20] The experience model of track, trust, inform, interalize, and act is rooted in psychology as well in history. 
[19:30] How do you build unique companies in ‘traditional’ industries and create a message that stands out from the competition? 
[24:15] Once you know the type of person you are serving, then you can build a story around that avatar. 
[26:00] What are some of the common mistakes Geoff sees people making? 
[28:30] Tell a good story and no one will complain. 
[30:00] Goeff shares an example of how you can create a story and make it memorable. 
 
Mentioned in This Episode:
Dynastylc.com
Email Todd: Todd@Dynastylc.com
Creativeprincipals.com
Geoff on LinkedIn
Ceotimemachine.com

33 min