47 min

Enhancing the Enjoyment of Wine Collecting w/ Elton Potts, Vine Vault XChateau Wine Podcast

    • Food

Catching the wine bug from the nudge of a physical trainer, Elton Potts, Founder & Managing Partner of Vine Vault, has built a business focused on enhancing the enjoyment of wine and wine collecting. From full-service wine storage to refrigerated shipping to hosting wine events, Vine Vault has grown rapidly and serves six markets in the US.  
Detailed Show Notes: 
Elton’s background
A 27-year career in finance & ops ran a global storage and logistics businessA physical trainer said beer would undo the impacts of training and to substitute it with red wineFrustrated with storage and delivery options that existed, he started Vine VaultVine Vault
1st two facilities launched in Q4 of 201570% annual revenue growth, doubled in 2021Six markets (Napa, LA, Austin, Atlanta, Miami, Philadelphia), >50 team members (incl ~12 sommeliers)>75% of wine stored in a full-service storage programMission: to enhance the enjoyment of wine and wine collecting (beyond storage)
Additional services 
Fully refrigerated, door-to-door delivery services Fulfillment service for high-end wineries, incl pick & pack, hand labeling, wax dippingMoving cellarsWine eventsSommelier servicesStorage basics
Climate control with low temp fluctuationHumidity - too dry dries corks; too humid creates moldSecurity - feel safe and have ease of accessAccess wine - want availability, but doesn’t risk securityClean facility - no chemical smells that can damage wine or rodents that might eat labels and packagingLocation access - ease of drop off / pick up (e.g., ramps)No vibrationLifestyle requirements - staff to receive shipments, inventory winesPricing varies by location
Self storage - ~$3-4/case/monthConcierge / full service - ~$4.5-8/case/monthScale is not that important for only storage
Scale supports logistics and eventsPlans to expand into more markets Arranges pickup & delivery of wines bought from wineries for consumers
Schedules delivery, refrigerated, no styrofoam Winery avoids breakage, returns, and damageWinery knows customers get the best experience of the wineInflation and supply chain impacts - price not keeping up with cost increases
Added a fuel surchargeThe most significant issues are supply chain, e.g., a truck offline for 4 months waiting for a door latchDeveloped boxes for storage & shipping
Cardboard lays bottles flat, sturdy for stacking, and bottles don’t touch each other40-60% recycled material, no styrofoamWhite color to show confidence in the process, won’t get dirty or damagedTraveling road show for wineries - organize and plan events
Business breakdown - all segments growing
Wine delivery 40%, storage 30%, wine moving 20%, events 10%The biggest opportunity is delivering wineTrends
More women collecting winePost-baby boomers collecting wineThe storage business is still growing, and people are becoming aware of it
Get access to library episodes
Hosted on Acast. See acast.com/privacy for more information.

Catching the wine bug from the nudge of a physical trainer, Elton Potts, Founder & Managing Partner of Vine Vault, has built a business focused on enhancing the enjoyment of wine and wine collecting. From full-service wine storage to refrigerated shipping to hosting wine events, Vine Vault has grown rapidly and serves six markets in the US.  
Detailed Show Notes: 
Elton’s background
A 27-year career in finance & ops ran a global storage and logistics businessA physical trainer said beer would undo the impacts of training and to substitute it with red wineFrustrated with storage and delivery options that existed, he started Vine VaultVine Vault
1st two facilities launched in Q4 of 201570% annual revenue growth, doubled in 2021Six markets (Napa, LA, Austin, Atlanta, Miami, Philadelphia), >50 team members (incl ~12 sommeliers)>75% of wine stored in a full-service storage programMission: to enhance the enjoyment of wine and wine collecting (beyond storage)
Additional services 
Fully refrigerated, door-to-door delivery services Fulfillment service for high-end wineries, incl pick & pack, hand labeling, wax dippingMoving cellarsWine eventsSommelier servicesStorage basics
Climate control with low temp fluctuationHumidity - too dry dries corks; too humid creates moldSecurity - feel safe and have ease of accessAccess wine - want availability, but doesn’t risk securityClean facility - no chemical smells that can damage wine or rodents that might eat labels and packagingLocation access - ease of drop off / pick up (e.g., ramps)No vibrationLifestyle requirements - staff to receive shipments, inventory winesPricing varies by location
Self storage - ~$3-4/case/monthConcierge / full service - ~$4.5-8/case/monthScale is not that important for only storage
Scale supports logistics and eventsPlans to expand into more markets Arranges pickup & delivery of wines bought from wineries for consumers
Schedules delivery, refrigerated, no styrofoam Winery avoids breakage, returns, and damageWinery knows customers get the best experience of the wineInflation and supply chain impacts - price not keeping up with cost increases
Added a fuel surchargeThe most significant issues are supply chain, e.g., a truck offline for 4 months waiting for a door latchDeveloped boxes for storage & shipping
Cardboard lays bottles flat, sturdy for stacking, and bottles don’t touch each other40-60% recycled material, no styrofoamWhite color to show confidence in the process, won’t get dirty or damagedTraveling road show for wineries - organize and plan events
Business breakdown - all segments growing
Wine delivery 40%, storage 30%, wine moving 20%, events 10%The biggest opportunity is delivering wineTrends
More women collecting winePost-baby boomers collecting wineThe storage business is still growing, and people are becoming aware of it
Get access to library episodes
Hosted on Acast. See acast.com/privacy for more information.

47 min