57 episodes

Enrollment Management Round Table Podcast with Gregg Meiklejohn & Shane Sparks, co-founders of Enrollment Resources. Stay on top of the latest trends in Admissions and Marketing for Career Education with insights from the world's leading EDU marketing company and special guest panelists.

Questions or comments? Email podcast@enrollmentresources.com

Enrollment Management Round Table Podcast Enrollment Resources

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Enrollment Management Round Table Podcast with Gregg Meiklejohn & Shane Sparks, co-founders of Enrollment Resources. Stay on top of the latest trends in Admissions and Marketing for Career Education with insights from the world's leading EDU marketing company and special guest panelists.

Questions or comments? Email podcast@enrollmentresources.com

    The ROI Of Split Testing

    The ROI Of Split Testing

    In this episode of the Enrollment Management Round Table, Gregg Meiklejohn and Tom King discuss how your school can capture the benefits of split testing. Learn how to test your way into impressive conversion breakthroughs in your enrollment management process and start enjoying the ROI of split testing at your school! 

    Listen now to start enjoying the ROI of split testing at your school!

    Read the transcript here: https://enrollmentresources.com/podcast-transcript-the-roi-of-split-testing/

    If you think you have a marketing or admissions problem, you probably do.

    Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff.

    250-391-9494
    info@enrollmentresources.com
    www.enrollmentresources.com/contact

    • 28 min
    Podcast #52: How To Set Up Effective Remote Admissions Fast

    Podcast #52: How To Set Up Effective Remote Admissions Fast

    Learn how to organize a quality Remote Admissions Program for your school — and get it off the ground immediately and effectively — in this edited recording of our popular April webinar.

    Takeaways include:
    ~ Why you should hold interviews and tours virtually instead of over the phone
    ~ What you need to conduct successful virtual interviews and tours
    ~ How to provide your team with the structure that will help them succeed remotely
    ~ How to handle objections to visiting or starting

    Read the transcript here: https://enrollmentresources.com/podcast-transcript-how-to-set-up-effective-remote-admissions-fast/

    If you think you have a marketing or admissions problem, you probably do.

    Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff.

    250-391-9494
    info@enrollmentresources.com
    www.enrollmentresources.com/contact

    • 45 min
    Podcast #51: Where Marketing Meets Admissions

    Podcast #51: Where Marketing Meets Admissions

    In this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices.

    Listen now to learn how using practical fixes for this common problem can also increase your lead to start ratio and enrollment rates!

    Full Transcript available here: https://enrollmentresources.com/transcript-where-marketing-meets-admissions/

    Let's talk about how we can help your school increase student enrollment and revenue without spending more on marketing or hiring additional staff.

    250-391-9494
    info@enrollmentresources.com
    www.enrollmentresources.com/contact

    • 1 hr 5 min
    How Positioning Can Increase Market Share And Focus Your Efforts

    How Positioning Can Increase Market Share And Focus Your Efforts

    In this episode of the Enrollment Management Round Table podcast, Gregg Meiklejohn and Tom King of Enrollment Resources explore a strategy called Positioning. Through examples from EDU and other industries, learn how Positioning can help your school...

    ~ Efficiently realign your internal resources
    ~ Grab and successfully defend a prominent spot in the mind of your prospective student
    ~ Increase your market share

    • 32 min
    How To Organize A Quality Remote Admissions Program Quickly

    How To Organize A Quality Remote Admissions Program Quickly

    In this podcast, Tom King and Gregg Meiklejohn of Enrollment Resources give an overview of the pieces needed to organize a quality Remote Admissions Program quickly.

    A companion white paper to this podcast will be published this week. Watch your inboxes for the link.

    For a more in-depth conversation on this matter, please call Tom King or Sterling Simpson at Enrollment Resources at 250-391-9494.

    • 21 min
    Podcast #50: Strategies To Get The Regulators Off Your Back

    Podcast #50: Strategies To Get The Regulators Off Your Back

    Our presenters in this episode are Gregg Meiklejohn, Shane Sparks, Tom King of Enrollment Resources, and JP Smith, President of Celsius Marketing | Interactive. The panel explores one interesting strategy that will get the various regulators off your back and have employers wanting to hire your grads. The question you must always ask is, “How can I get my School to world-class like Tesla is to cars and Apple is to smartphones?

    Takeaways include:
    ~ Why, as EDU leaders, we must continuously stay in the question, “How do I make my School world-class” like Tesla is to electric cars or Apple is to smartphones?
    ~ Some key operational elements that will help your School become world-class.
    ~ Is a world-class EDU “product” simply teachers and curriculum, or is there so much more? Listen to this debate.
    ~As you move toward becoming a world-class school, how do you avoid back-sliding?

    Listen to episode 50 of The Enrollment Management Round Table Podcast now!

    Transcript available at https://enrollmentresources.com/blog/

    If you think you have a marketing or admissions problem, you probably do.

    Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff.

    250-391-9494
    info@enrollmentresources.com
    www.enrollmentresources.com/contact

    • 59 min

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