48 episodes

Welcome to Enterprise Product Leadership (formerly IoT Product Leadership). Join Daniel Elizalde as he interviews Product Leaders on what it takes to launch Enterprise and Industrial products into the market. Whether you are a Product, Design, Engineering, UX, Data, or Business Leader, this show will give you insights into how top companies approach their products' lifecycle.

About your host. Daniel Elizalde is the host of the Enterprise Product Leadership podcast. He is a Product Executive with over 20 years of experience, including former VP at Ericsson, former head of Products at Stem (GE-backed startup), and PM instructor at Stanford University. Learn more at danielelizalde.com.

Enterprise Product Leadership Daniel Elizalde

    • Business
    • 4.9 • 25 Ratings

Welcome to Enterprise Product Leadership (formerly IoT Product Leadership). Join Daniel Elizalde as he interviews Product Leaders on what it takes to launch Enterprise and Industrial products into the market. Whether you are a Product, Design, Engineering, UX, Data, or Business Leader, this show will give you insights into how top companies approach their products' lifecycle.

About your host. Daniel Elizalde is the host of the Enterprise Product Leadership podcast. He is a Product Executive with over 20 years of experience, including former VP at Ericsson, former head of Products at Stem (GE-backed startup), and PM instructor at Stanford University. Learn more at danielelizalde.com.

    Losant's Journey from Idea to Successful Enterprise IoT company with Charlie Key

    Losant's Journey from Idea to Successful Enterprise IoT company with Charlie Key

    Today’s guest, Charlie Key, is the Founder and CEO of Losant, a leading development platform for IoT products and services. On this episode, Charlie shares plenty of insights into how Losant has achieved success, including key milestones that have shaped the company, the importance of having a customer-centric approach to innovation, the challenges of building enterprise-grade products, and how Losant has evolved to incorporate technologies like edge computing to better serve their customers.

    • 42 min
    Behind the scenes of Workday’s product strategy with Connie DeWitt

    Behind the scenes of Workday’s product strategy with Connie DeWitt

    Today we get an amazing insider's look at how Workday, one of the most successful enterprise software companies in the world, approach product strategy! To help us in this quest, I am joined by Connie DeWitt, Senior Vice President of Product Strategy Workday.

    • 31 min
    How Subscription Models Help You Win, Keep, and Grow Customers with Mark Stiving

    How Subscription Models Help You Win, Keep, and Grow Customers with Mark Stiving

    Transitioning to a subscription model is not easy but the challenge is worth it because SaaS products provide a host of benefits to both the companies that offer them and the clients they serve. Our guest for today is Mark Stiving, author of Win Keep Grow, and he joins us to share important insights from his book to help us learn the fundamentals of accelerating a subscription business. Mark kicks things off with a story about how he got interested in prices, and then we go on an exploration of the connection between pricing and value. From there, Mark talks about how he began to study subscriptions, got fascinated by this model from a value perspective, and essentially combined his biggest aha moments into his new book. We go on a deep dive into some of the frameworks for understanding subscriptions Mark lays out in Win Keep Grow, looking firstly at how this model can be used to acquire and retain customers through renewals, but then also to expand through upgrades. We then get into the second framework which is all about how to take advantage of the expansion possibilities of subscriptions by using three different levers: market segments, pricing metrics, and packaging. In today’s conversation, listeners also get to hear Mark’s perspectives on the benefits and biggest challenges of transferring to a subscription model, before we wrap up with some top tips for companies looking to take the plunge. So for all this and more about how subscription models help you win, keep, and grow customers, tune in today! 
     
    Key Points From This Episode:
    Introducing Mark, his education, and superpower of helping companies understand value.
    Discussing the difficulty of pricing; toeing the line between seeming valuable versus arrogant.
    Understanding the ‘acquisition, retention, expansion’ framework in Win Keep Grow.
    Mark explains how the ‘three value levers’ framework in the book helps companies grow.
    The ability that cloud companies have of using usage data to design tiered packages.
    The use of the customer success department to SaaS companies and its functions. 
    Mark’s thoughts on why SaaS companies should be thinking about the benefits of their products.
    Why subscription models benefit B2B companies: valuation, competition, and customer relations.
    Challenges that companies face when transitioning to a subscription model.
    Different models for compensating the sales team after transferring to a subscription model.
    How companies can get better at getting their clients to not just renew but upgrade their subscriptions.
    Using the ‘insurance company mentality’ when transferring to a subscription model.
    Advice from Mark for product leaders considering transferring to a subscription model.
     
    Links From Today’s Episode:
    Mark Stiving on LinkedIn
    Mark Stiving on Twitter
    Win Keep Grow
    Daniel Elizalde on Impact Pricing
    Daniel Elizalde
    IoT Product Strategy Template
    WebRTC

    • 46 min
    Why Startups and Big Companies Struggle to Innovate with Steve Blank

    Why Startups and Big Companies Struggle to Innovate with Steve Blank

    The Lean Startup movement is integral to the foundation of modern entrepreneurship. Despite its proven success there are still many businesses, including both startups and established companies, that struggle to apply Lean principles and continue to build products through the waterfall approach. In today’s episode, we are joined by Steve Blank. In addition to being an author, entrepreneur, and professor, he is also widely recognized as an early father of the Lean Startup movement. In our discussion, Steve reflects on the current state of innovation in startups and enterprises and what can be done to improve it. Hear what it means to be an ambidextrous organization and why Steve holds it in such high regard. As we dive into the premise of Lean, Steve explains why on your first day as a startup, all you have is a series of untested hypotheses, whereas for an established organization the departure point is from a series of knowns. Later we discuss the concept of innovation theatre and why it’s more prevalent in established companies. Listeners can also expect to hear why the same processes for innovation that do well in startups, don’t work well for large organizations, largely because they are designed to minimize risk. Steve also shares examples of how the VP of sales can undermine innovation and why senior leadership in large organizations generally needs a lot of reform. We were honored to have Steve on the show and had a highly engaging and informative conversation that we know you’ll enjoy!
     
    Key Points From This Episode:
    Meet today’s guest Steve Blank.
    The current state of innovation in startups and enterprises.
    What it means to be an ambidextrous organization. 
    Every company needs to be able to execute and innovate concurrently.
    Steve compares how the startup landscape has changed from when he started.
    Why startups still tend to have a technology-first approach, rather than customer first.
    The departure point for the premise of lean is that on your first day as a startup all you have is a series of untested hypotheses.
    In an established organization the departure point is from a series of knowns, like your existing customer needs, your supply chain, etc.
    Why founders are often too certain and why it’s a problem.
    Finding a repeatable and scalable business model as a startup.
    A discussion on the concept of innovation theatre.
    Steve shares an anecdote explaining the ‘cargo cult’ to illustrate how large corporations misjudge what it means to have a lean approach.
    Why large organizations can withstand innovation theatre for longer than a startup.
    The same processes that do so well in startups for innovation don’t work for large organizations because they are designed to minimize risk.
    Large organizations are not designed to innovate with speed and urgency.
    With innovation, you want to take reasonable risks.
    Why senior leadership needs to be reformed.
    How the VP of sales can undermine innovation in a company.
    When you have a disruptive innovation inside your own company you need to protect it from certain heads of department.
    How Steve describes an innovation doctrine or an innovation pipeline and how to construct and adopt it.
     
    Links From Today’s Episode:
    Steve Blank
    Steve Blank on LinkedIn
    Steve Blank on Twitter
    Daniel Elizalde
    IoT Product Strategy Template

    • 42 min
    Behind the Scenes of Dolby’s new Cloud platform with Stephane Giraudie

    Behind the Scenes of Dolby’s new Cloud platform with Stephane Giraudie

    What if developers could incorporate lifelike HD audio and video capability into any application they built so that users did not have to resort to third-party apps to communicate? This is precisely the service provided by Dolby’s new cloud-based audio, voice, and video API platform, Dolby.io. Today we speak to Stephane Giraudi, Senior Director of Cloud Communication at Dolby.io, to get a behind-the-scenes look at the audiovisual technology giant’s disruptive new offering. Stephane was previously the CEO of Voxeet, a company that enabled WebRTC with crystal clear 3D surround sound, audio, and video before Dolby acquired it. After the acquisition, the two firms joined forces and merged their strengths to produce Dolby.io. Our conversation starts with Stephane sketching out the services provided by Dolby.io and the new industries Dolby is penetrating as a result. From there, we talk about how enterprise firms can accelerate their roadmap by partnering with startups. Stephane shares his experiences joining Dolby and weighs in on challenges and lessons learned regarding finding common ground between startups and enterprise-scale firms' respective strengths and weaknesses. Wrapping up, we talk to Stephane about changing the monetization model at Dolby into a SaaS offering and hearing his approach to building products aimed at developers. Tune in today!
     
    Key Points From This Episode:
    Introducing Stephane and his career leading up to his position at Dolby.
    The service Dolby.io provides; helping developers embed audiovisual communications in their apps.
    New industries Dolby can tap with the services provided through Dolby.io.
    How large companies can accelerate their roadmap by working with startups; Stephane’s experiences being acquired by Dolby.
    The strategy and challenges involved with Dolby moving to a SaaS-based monetization model.
    Lessons around how to acquire a company and integrate it into a broader firm.
    Best practices for building products aimed at developers and their user experience.
    Whether Dolby.io is optimizing its functionality for a certain class of apps.
    Advice for corporations who want to partner with startups.
    Links From Today’s Episode:
    Stephane Giraudie on LinkedIn
    Dolby
    IoT Product Strategy Template

    • 24 min
    Product Research Rules with C. Todd Lombardo

    Product Research Rules with C. Todd Lombardo

    Getting to know your customer’s pains is one of the biggest challenges of building enterprise software. Joining me to take a deep dive into this topic is my good friend and return guest, C. Todd Lombardo.
     
    As the VP of Product & Experience at Openly, an insurance-tech startup, C. Todd is a seasoned product leader in the B2B space with a ton of experience leading in-house product teams to success. He has also written two of my favorite product books: Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty, and, of course, his newest book, Product Research Rules: Nine Foundational Rules for Product Teams to Run Accurate Research that Delivers Actionable Insight.
     
    In this episode, C. Todd and I discuss topics based on three of the nine product rules included in his newest book, Product Research Rules: 1) How to align your team/s on the right question/s to research 2) How to plan research in a B2B context & 3) Why it is essential to share your findings throughout the innovation process.
     
    Episode Details: Product Research Rules with C. Todd Lombardo:
    “Start with the problem first; Don’t start with the solution or the technology.” — C. Todd Lombardo
     
    About C. Todd Lombardo:
    Data nerd. Design geek. Product Fanatic. Product-guy who believes “product”​ is not the right fit for today's data-driven, experiential world. C. Todd focuses on building and mentoring teams in areas of user experience design, product management, and product strategy. Currently, he is the VP of Product & Experience at Openly, an insurance-tech startup.
     
    In addition to leading in-house product teams to success, C. Todd has worked as a design and product strategy consultant for notable clients such as TripAdvisor, LogMeIn, Spotify, New York Times, BBVA, FedEx, Lowes, and Genentech. Additionally, he serves on the adjunct faculty at Madrid's IE Business School and Baltimore's Maryland Institute College of Art (MICA), where he teaches graduate-level courses in design, innovation, and data visualization.
     
    Topics We Discuss in this Episode:
    Todd’s career background and experience in various product roles About his newest book, Product Research Rules: Nine Foundational Rules for Product Teams to Run Accurate Research that Delivers Actionable Insight What you need to know to build a product that solves the problem(s) of your customers or users How to conduct research to fully understand what the problem is that you’re trying to address with the product you are creating What some of the key product rules are and how you can leverage them to drive you and your team forward Key insights and examples on “Rule #3: Good insights start with a question.” How to align your team as a leader so they can discover the right questions to ask and research (and get the executive team, management, and stakeholders on board too) Examples of how to create solutions for problems your customers are actually having Key insights and examples on “Rule #4: Plans make research work.” How to access/communicate with your customers in a B2B environment The critical role that the product leader plays in enabling their team to feel empowered Key insights and examples on “Rule #8: Insights are best shared” The importance of good user experience and a good product that fills a need and isn’t just a solution in search of a problem  
    Product Leader Tip of the Week:
    When it comes to product research, you need to ask simple questions — then listen. The ability to ‘dig in’ and then know when to listen is crucial! Don’t wait to speak. Instead, listen to what somebody is saying and then respond.
     
    And don’t forget: be humble if you’re wrong.
     
    To Learn More About C. Todd Lombardo:
    Todd Lombardo’s LinkedIn Product Research Rules: Nine Foundational Rules for Product Teams to Run Accurate Research that D

    • 41 min

Customer Reviews

4.9 out of 5
25 Ratings

25 Ratings

mjnesta ,

From product fundamentals to leadership principles

No matter your area of Product specialization you’ll be sure to find something to improve your product craft in each episode. Daniel’s guests have offered a depth and breath of experience that have provided many “aha!” moments for me where I can apply something I learned that very day.

GSassine ,

My new favorite podcast!

Best podcast to understand the latest product and business model developments from leaders of the top companies.

dk255 ,

Super relevant conversations for the B2B product management community

Amazing line-up of speakers and a beautiful unwrapping of the pain points in enteprise product space. Among all the product management podcasts I love how relevant and actionable the insights of this podcast are. Daniel is a great thought leader and I look forward to future episodes!

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