Entrepreneur & Leadership Live Podcast #12: Karen Silins about Personal & Corporate Branding

In this episode, I talked to Karen Silins, who delivers through her company A+ Career & Resümee LLC in Kansas City, tailored and targeted career and small business coaching,  blog and article writing, and resume development.

She offers personal and corporate brand development, career management and executive coaching, and career exploration and transition.

Takeaways:

00:00 Intro

03:30 How does a "brand" impact both the company and person?

06:38 Why is it essential to cultivate a business brand for a small business?

14:55 Why is copywriting helping to create better content for building your brand?

16.30 What are some questions a company or individual should ask themselves to start developing their brand?

20:00 Why should storytelling be consistent across all social media, and should you say something about yourself as well?

28:07 Why should corporates rename Human Resources to Talent Management?

32:00 Can you really identify a metric for virtually every area of responsibility?

36:00 How to contact Karen Silins

38:30 Karens 3 hacks for founders and people to startup their business

42:00 Outro

You can contact Karen directly and find out about her branding, copywriting, and career coaching at http://careerandresume.com/blog/.

Otherwise, just follow her on social media:

LinkedIn: https://www.linkedin.com/in/karensilins/

Facebook: https://www.facebook.com/KarenSilins

Twitter: https://twitter.com/KarenSilins

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