Entrepreneur Story: Darion Wiggs on Navigating the Accounting Industry Building Wiggs CPA

The Journey of Starting and Growing a Successful CPA Firm: Darion's Story | Feedbackwrench Podcast

In this episode of the Feedbackwrench Podcast,  Rob sits down with Darion, a CPA from Chicago.

Darion shares his inspiring journey of starting his own accounting firm in October 2022, how he transitioned from corporate life to entrepreneurship, and the key strategies that have helped him build a successful business.

Tune in to learn about the importance of building a brand, leveraging social media for growth, and effectively planning for business success.

Whether you're an accountant considering starting your own firm or a business owner looking for invaluable growth insights, this episode is packed with actionable advice and personal anecdotes.

00:00 Introduction
00:29 Darion's Business Journey
00:55 Phase One: Building the Foundation
02:20 Transition to Phase Two
06:09 The Outsourced Accountant Model
11:22 Identifying the Ideal Client
20:08 Creating Intentional Content
33:31 Building Conviction in Your Services
36:18 Challenges of Pricing and Self-Worth
40:19 Leadership and Client Relationships
46:26 Creating Content for Your Business
48:17 Overcoming Content Creation Fears
59:57 The Importance of Authenticity
01:03:10 The Power of Social Media for Business Growth
01:03:44 Building Credibility Through Social Media
01:04:26 The Importance of Consistent Content Creation
01:04:34 Overcoming Challenges and Misconceptions
01:05:39 The Role of Social Media in Client Retention
01:13:47 Strategic Use of Different Social Media Platforms
01:17:43 The Value of Paid Ads and Infrastructure
01:23:03 Advice for New Accountants and Business Owners
01:29:03 The Importance of Strategy and Planning
01:30:29 Final Thoughts and Reflections

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