11 episodes

Entrepreneurs, it's not A, but B strategy: Marketing, Growth, Business Development
NOTA BUTB strategy podcast gives crystal clear strategic advices for Marketing, Growth Strategy, and Business Development.

Whether you are entrepreneurs, small business owners, or enterprise marketing managers, this inspiring and readily actionable podcast can be your ultimate game changer.
Chloe Doyeon will reframe and inspire you with actionable leadership advices for your business growth and revenue with extensive field experiences from Fortune 500 companies and nimble start ups.

Connect with Chloe, then she will answer you!

Entrepreneur's Not A But B strategy: Marketing, Growth, Business Development Chloe Doyeon: Entrepreneur, Advisor, Speaker

    • Business
    • 4.9 • 45 Ratings

Entrepreneurs, it's not A, but B strategy: Marketing, Growth, Business Development
NOTA BUTB strategy podcast gives crystal clear strategic advices for Marketing, Growth Strategy, and Business Development.

Whether you are entrepreneurs, small business owners, or enterprise marketing managers, this inspiring and readily actionable podcast can be your ultimate game changer.
Chloe Doyeon will reframe and inspire you with actionable leadership advices for your business growth and revenue with extensive field experiences from Fortune 500 companies and nimble start ups.

Connect with Chloe, then she will answer you!

    Successful fundraising is from NOT your products BUT your people, customers or team. NB11

    Successful fundraising is from NOT your products BUT your people, customers or team. NB11

    With Claire Chang, Managing Director at IgniteXL Accelerator at Silicon Valley
    LinkedIn hereWebsite here
    What's different, VC vs. Accelerator?
    How Accelerator get the fund?
    What is the best strategy to globalize your product? (10:00)
    How to really know the customer perspective? (13:00)
    Popular mistakes when entering global markets
    How to network in Silicon Valley? (18:00)
    A story to get the VC fund from Hyundai (20:00)
    Korea brand in Silicon Valley (27:00)
     
    Hey there, find my wine collection on instagram @chloedoyeon. ;)

    • 30 min
    Crowdfunding is NOT to raise money BUT to exercise marketing with Samit Patel NB10

    Crowdfunding is NOT to raise money BUT to exercise marketing with Samit Patel NB10

    Crowdfunding strategy
    PR strategy
    Kickstarter platform characteristics
    Digital marketing strategy
    What should be the primary goal for Kickstarter campaign? 
    How important is it to prepare email subscribers?
     
    Where is the most effective marketing channel? Can you give an example of successful campaign?
     
     
    Find @chloedoyeon on Instagram, Facebook, or Twitter

    • 34 min
    Create 9 income streams NOT with risk hungry, BUT risk averse attitude by Dorie Clark NB9

    Create 9 income streams NOT with risk hungry, BUT risk averse attitude by Dorie Clark NB9

    Interview Topics
    Building brand, “portfolio career”
    Strategies that entrepreneurs can use to monetize your expertise and create multiple income streams
    Necessary elements and tactics for successful entrepreneurship
    Contributors for Forbes, HBR
    Efforts to become Adjunct professor at Duke Univ, Tufts Univ, and Emerson College
     
    LinkedIn @DorieWebsite https://dorieclark.com/
    Resources mentioned in the podcast: 88Questions Worksheet
     
    This podcast @chloedoyeon

    • 34 min
    Distraction is NOT bad, BUT a good source of creativity with Barbara Oakley NB8

    Distraction is NOT bad, BUT a good source of creativity with Barbara Oakley NB8

     
    Be open and flexible is the way to build your unique expertise and viewpoint. 
    When dabbling into something else, the mixture of happening creates new approach will come out.
     
     
    Steve Jobs' Quote:
    That only after you're there, can you then connect the dots. “You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever.
     
     
    -How to seek out and work with mentors?
    -The two faces of Kindness from previous book from Barbara Oakley
     
     
    LinkedIn @BarbaraWebsite Barbaraoakley.com
     
     
    Facebook for our podcast @Chloedoyeon

    • 21 min
    Create hype NOT by marketing dollar, BUT by kick ass UX with Florian Bohnert at Mobike NB7

    Create hype NOT by marketing dollar, BUT by kick ass UX with Florian Bohnert at Mobike NB7

    Mobike, as the first to the market and Innovative IoT, data company, is transforming our quality of city life through transportation. As a brilliant leader and communicator, Florian shared sharp insights on growth, marketing, and partnership strategy today.
    It’s NOT by spending marketing dollar that you create hype, BUT by having a kick ass user experience
    Guerrilla marketing history behind UBER, Mobike and others
    Marketing dollar is usually spent without clear ROI, UI/UX is more valuable in the long run
    Focusing on user experience is the key aspect to increase stickiness
    Focusing on UX to increase brick 3 of the user acquisition process (acquisition, activation, retention, revenue, referral)

    And others as well
    Learning from company growth from dozens to hundreds of employees
    Entrepreneurship in China
    Prerequisites to be a fast growing company in addition to great product
    Mobike story and vision
     
    LinkedIn @florianbohnertTwitter @mobikeflo
     
    Facebook Page @thechloedoyeon
     

    • 32 min
    Fight a price war NOT with lower price, BUT with even higher spending. NB6

    Fight a price war NOT with lower price, BUT with even higher spending. NB6

    Fight a price war NOT with lower price, BUT with even higher spending.
    1. Higher spending of differentiation strategies
    2. Higher spending of sales
    3. Higher spending on CS
    My client's Early Bird Satisfaction Service
     
    Take a look at your product or service.
    Focus on a certain channel or specific stage of customer's journey.
    Then, spend high of your time, resources, efforts on them. This can be your valuable marketing tactic and brand builder.
     
     
    Reach me @chloedoyeon at Twitter, Facebook, and Instagram
     
     

    • 10 min

Customer Reviews

4.9 out of 5
45 Ratings

45 Ratings

bokul210 ,

I can see that she invests quite deal.

This is like an Audible reading a great book in audio. I know this kind of concise info requires work of deal. Thank you SO much.

True app ,

Great content/weird musical interludes

Great ideas but I could do without the music between her thoughts.

Mission757m ,

Just for entrepreneurs?

This is SO good fit with marketing , business , and operations. Love it!

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